Name: Opal
Price: 8.29 USD
Rating: 9 (10 reviews)
Author: OPAL

Help Desk

Live Chat

Web and Video Conferencing

Customer Support

Text Editors

Development

Alumni Management

School Management

Education

Business Intelligence (BI)

Business Process Management (BPM)

Collaboration

Contract Management

Facility Management

Meeting Management

PDF Editors

Supply Chain Management

Workflow

Enterprise

Accounting

Cryptocurrency Wallets

Hedge Fund

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Pay Equity

Payroll

Talent Intelligence

Talent Management

Vendor Management Systems (VMS)

Workforce Analytics

Workforce Management

Human Resources

Application Lifecycle Management (ALM)

Cloud Storage

Complex Event Processing

Converged Infrastructure

Custom Software Development Services

Data Masking

Firewall

Fraud Detection

Infrastructure Capacity Planning

Integration Platform as a Service (iPaaS)

Network Performance Monitoring

Network Traffic Analysis (NTA)

NoSQL Databases

Storage Management

Time Series Databases

Unified Communications Monitoring

Wireless LAN

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Contest Management

Creative Collaboration

Email Deliverability

Email Marketing

Marketing Automation

Product Information Management (PIM)

Product Intelligence

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Customer Communication Management

Customer Relationship Management (CRM)

eCommerce Analytics

Sales

Data-Centric Audit Protection (DCAP)

Intrusion Detection

Operational Technology (OT) Security

Security

3D Modeling

Clinical Data Management

Computer-Aided Design (CAD)

Investment Portfolio Management

Municipal

Simulation

Travel Agency

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### Content Creation and Management
Users generally praise Opal for its robust content creation and management features. They appreciate the platform's ability to streamline the process of creating, organizing, and scheduling content across multiple platforms. Opal's intuitive interface and calendar view make it easy for teams to plan and execute their content strategies effectively. While some users have reported minor bugs and interface issues, overall, Opal is seen as a valuable tool for content creators and managers looking to enhance their workflow efficiency.

### Social Media Strategy
User sentiment regarding Opal's social media strategy capabilities is generally positive, with users praising its ability to streamline social content management and enhance collaboration between teams. Opal's users appreciate the ease of planning and scheduling social media posts across various platforms, as well as the intuitive calendar view that helps them stay organized and on track with their social calendars. Despite some minor drawbacks such as slow adoption of new social platform features, Opal is recognized for its effectiveness in helping users plan, draft, and visualize social content in a user-friendly manner.

### Campaign Planning and Execution
Reviewers generally praise Opal's campaign planning and execution capabilities. Users appreciate the platform's ability to visualize projects in a time sequence and its potential as a content management system. However, some reviewers express concerns about the inability to publish directly to social platforms and the tool's limitations in fully mocking up marketing executions. Despite these drawbacks, Opal is seen as a valuable solution for organizing content calendars, streamlining the review and approval process, and providing a centralized location for final assets.

### Collaboration and Teamwork
User feedback consistently highlights Opal's strength in facilitating collaboration and teamwork among multiple teams. Opal's ability to streamline processes, enhance communication, and provide a centralized platform for cross-functional collaboration has been well-received by users. The platform's features, such as easy sharing of creative assets, cross-team visibility, and efficient workflow management, have significantly contributed to improving teamwork dynamics and project coordination. Despite some minor concerns about cost and initial buy-in requirements, Opal remains a valuable tool for fostering collaboration and synergy across diverse teams within organizations.

### Workflow and Process Optimization
User sentiment regarding Opal's workflow and process optimization capabilities is diverse. While some users praise its ability to streamline workflows, enhance collaboration, and provide visibility into ongoing projects, others express concerns about the platform's notification system and ease of use. Opinions range from appreciating the simplicity and user-friendliness of Opal's interface to highlighting the challenges in managing incoming information and executing requests efficiently. Despite mixed feedback, many users acknowledge the platform's potential in improving time efficiencies and enhancing team collaboration through optimized workflow processes.

### Scheduling and Calendar Management
Users unanimously praise Opal's robust calendar planning and scheduling features. The platform's calendar view provides a clear and organized overview of scheduled content, making it easy for teams to plan and manage their marketing activities efficiently. Despite some minor issues like UI slowness and integration challenges with other tools, Opal's scheduling and calendar management capabilities are highly valued by users for their effectiveness in streamlining the content planning process and ensuring timely execution of marketing campaigns.

### Publishing and Distribution
Opal's users have unanimously praised its content planning and collaboration features. When it comes to publishing and distribution, Opal seems to excel in providing a user-friendly interface for scheduling and sending content to Sprinklr. Users appreciate the ease of visualizing content before publishing and the streamlined approval process. While some users express a desire for direct publishing capabilities, many find comfort in Opal's focus on drafting and planning without the risk of accidental publishing. The tool's ability to facilitate collaboration across teams and channels, along with its feature for creating shareable content presentations, has been highlighted as a significant time-saver and enhancer of workflow efficiency.

### Marketing and Brand Management
Users consistently praise Opal's marketing and brand management capabilities. They appreciate the platform's ability to provide a comprehensive overview of marketing activities, allowing for easy organization and filtering based on specific criteria. Opal's calendar view feature enables users to visualize marketing strategies effectively, ensuring alignment across multiple teams and campaigns. Despite some challenges in adapting campaigns to fit the platform, users find Opal instrumental in streamlining workflows, enhancing collaboration, and maintaining visibility into upcoming marketing initiatives. The platform's user-friendly interface and powerful tools contribute to its effectiveness in managing marketing assets and facilitating cross-functional coordination for various brands within organizations. Opal's role in improving collaboration, tracking approvals, and enhancing overall marketing efficiency is widely acknowledged by its users.

### Analytics and Reporting
Users generally appreciate Opal's ability to track and manage content updates efficiently. When it comes to analytics and reporting, opinions are somewhat mixed. Some users find that Opal's analytics features provide valuable insights and aid in decision-making processes. However, others feel that there are limitations in the platform's reporting capabilities, particularly in terms of generating in-depth and customizable reports. Despite this, Opal's analytics and reporting functionalities seem to offer a decent level of support for tracking and monitoring content performance.

### Integration and Automation
Opal's integration and automation functionalities, particularly with Sprinklr, have elicited a range of feedback from users. While some appreciate the smooth connection between the platforms for content publishing, others have encountered challenges with data feed accuracy and scheduling discrepancies. Users have highlighted the need for improved compatibility with certain post types and platforms, as well as a desire for more intuitive navigation features. Despite these concerns, Opal's continuous updates and user-friendly interface have been acknowledged positively.

### User Interface and Experience
Users consistently highlight Opal's user-friendly interface and the convenience of its calendar view for content planning. While some users appreciate the ease of navigating through the platform and visualizing marketing strategies, others express concerns about certain UI elements that limit their experience. Despite some minor glitches and challenges, Opal's interface seems to strike a balance between functionality and user satisfaction, offering a valuable tool for organizing and managing marketing activities.

### Training and Support
Opal users generally appreciate the comprehensive training resources and ongoing support provided by the platform. While some users find the onboarding process slightly lengthy and confusing, the availability of training videos and tutorials helps new team members quickly get up to speed with the software. Opal's commitment to enhancing user experience through educational materials and personalized support contributes positively to user satisfaction and adoption rates.

Intuitive and User-friendly Platform: Users find the platform intuitive and user-friendly, making it easy to navigate and work with. Many reviewers have praised the well-designed user interface, which allows for efficient content management and collaboration across teams.

Time-saving Duplicate Content Feature: The ability to duplicate content across multiple social channels with just a few clicks is highly appreciated by users. This feature saves users time and reduces confusion compared to using other platforms. Some users have specifically mentioned that this functionality is a major advantage of the platform.

Seamless Integration with Sprinklr: Users like that the platform integrates well with Sprinklr, allowing them to utilize tagging conventions effectively. The connection between the platform and Sprinklr is usually smooth when publishing content, which has been positively noted by many reviewers.

Users have provided several recommendations based on their experiences with the software. The most common recommendations are to: 
 
1. Take advantage of the pre-recorded trainings and seek assistance when needed. Users have found it beneficial to access the software's pre-recorded trainings and attend training sessions to fully understand the features and functionalities. They suggest reaching out to colleagues or the support team for help whenever required.

2. Utilize the software for coordinating between teams. Many users have found the software helpful in facilitating collaboration and coordination between teams. It allows for efficient communication and seamless sharing of information, making it easier to work together on projects.

3. Use the software for organizing marketing assets and planning integration communications. Users recommend using the software as a tool for organizing marketing assets and planning integration communications. Its user-friendly interface and efficiency after completing a crash course make it ideal for managing content across teams.

Overall, users strongly recommend this software for enterprise brands that require effective coordination among a large number of people collaborating on content. By attending training sessions, utilizing pre-recorded trainings, and seeking assistance when needed, users can make the most of its features to work smarter and enhance productivity.

Difficult Navigation: Many users have found the platform difficult to navigate and the layout confusing, leading to frustration and wasted time. Some reviewers have mentioned that it takes them a while to find the features they need or understand how to perform certain tasks.

Confusing Initial Setup: Users have struggled with the initial setup process, finding it confusing and time-consuming. Several reviewers mention that they had difficulties getting started with the platform due to unclear instructions or complicated steps.

Integration Issues with Sprinklr: Users experienced difficulties with the connections between the platform and Sprinklr, resulting in incorrect information feed. This has caused frustration for some customers who rely on accurate data from Sprinklr for their social media management.

The software has been highly praised by users for its ability to streamline collaboration, improve efficiency, and enhance visibility across multiple teams. It enables users to easily share marketing calendars, coordinate upcoming campaigns, and track marketing beats, ensuring alignment and project management. Users find it valuable for simplifying the process of client approvals, speeding up the workflow, and promoting communication and accountability within teams. Additionally, it serves as a single source of truth for brand campaigns, centralizing and organizing finished assets. With its user-friendly interface and wide range of features, the software has proven to be an indispensable tool for businesses looking to enhance their social media management and content organization. From facilitating scheduling social media posts to consolidating plans across multiple teams, it offers a simple and efficient solution for improving productivity and achieving marketing goals.

Opal

Opal Pro

Teams Pro

monday.com Work OS is an open platform designed so that anyone can create the tools they need to run all aspects of their work. It includes ready-made templates or the ability to customize any work solution ranging from sales pipelines to marketing campaigns, CRMs, and project tracking.

Basic

Standard

monday.com

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

Starter

Free

HubSpot Marketing Hub

Enterprise marketing management (EMM) software is used to provide, monitor and maintain a promotional structure across a large organization. It includes campaign management, customer experience management and management of marketing resources.

Enterprise Marketing Management

Opal Virtual Tour

Likelihood to Recommend

Likelihood to Renew

Preview content exactly as it will appear in market to the audience. Collaborate with teammates and track changes in the  Chat & Activity window.

View scheduled Moments across all campaigns on the Calendar -- by day, week, or month.

Plan marketing content and campaigns using Boards, a free-form space for brainstorming, briefing, and scenario planning.

Opal is the planning platform for enterprise brands. Teams working together in Opal get the visibility they need to stay aligned and work efficiently. With a visual calendar, dynamic workflows, and true-to-life content previews, it’s easy for teams to collaborate from anywhere. Sharing assets, collecting feedback, and securing approvals is simple—you can even export a detailed presentation with a few clicks. Manage your marketing campaigns across every channel: social media, retail in-store, web, email, paid, even SMS. Teams can understand at-a-glance how their work fits into the bigger picture, and executives get peace of mind from watching strategy come to life in real time. Learn how Opal saves time and drives results for best-in-class brands like Starbucks, Target, Wendy’s, and Airbnb at workwithopal.com. Opal, a privately held software company, was founded in 2011 and is headquartered in Portland, Oregon.

OPAL

“We had this mountain of content and we needed an easy way to manage and plan for it,” Allison said. “Now the team uses one tool to do all of their planning for blog and social across the board.” How Microsoft Learn achieved faster content production by organizing intake with Opal.

“As soon as a project is kicked off, we put everything into Opal: the brief, timeline, due dates, content, etc.” Angie explains. “Instead of checking three systems, all the teams that need that information now have a single source of truth." Since implementing Opal three years ago, Angie estimates that her team saves hours every week.

Embracing a practice of planning is easier after identifying the elements of chaos that affect an organization. A planning framework for marketing helps:

- Place planning at the top of an organization’s hierarchy
- Identify the elements of chaos that are getting in the way of focused work
- Start a discussion around these elements
- Embrace a practice of planning & finding a source of truth

How Target leveraged the Opal platform to visually plan their brand stories in a way that aligned teams in one environment that’s purpose-built for the way marketers work.

Sr. Specialist, Communications

Opal 2019-07-24 17:58:30

Brandwatch

Percolate, now part of Seismic

Iconosquare

Social Media Manager

Opal 2019-02-15 10:45:14

Kapost

Director of Digital Marketing

Opal 2018-09-14 11:22:21

Khoros Service

Oktopost

Associate Community Manager

Opal 2018-12-03 21:55:09

Adobe Social

Falcon.io now part of brandwatch

Opal 2016-02-17 19:07:12

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Brought back

Content performance

Bit tedious

Easier for people

Bit simpler

Get information

Easier to view

Social publishing

Multiple channels

Easy communication

Scheduling social

Makes tracking

Easy to understand

File sharing

Social posts

Slice and dice

Helps me stay

Sharing capabilities

Home

Enterprise Marketing Management Software

We use Opal to stay aligned and connected across all lines of business on social content.

Allows me to present visuals of content that's easy to understand.
Review processes are made simple and are streamlined.
Helps me stay within character count when planning content.

Wish it allowed a quote tweet feature. I need this very often for my role.

Opal is great for content collaboration among teams (internal stakeholders and creative teams), planning and giving vision to entire groups of upcoming campaigns and key moments within those campaigns. A lot of companies become very siloed and a tool like Opal really breaks them down, allowing everyone to be on the same page with aligned messaging, all while being in sync together.

Providing teams with visibility: everything from the 30,000-foot view to the in-the-grass details. People who need to see, coordinate and communicate over campaigns can do it easily within Opal.
Alignment and efficiency: Great workflow processes whether you need to set up approval systems or need to organize different items.
Opal is quite flexible and easy to use; it really is intuitive.

I would love it if Opal integrated social publishing into their tool.
It would be beneficial if at least some basic analytics were brought back into the tool so we could then review content performance within the same tool as creative teams.
I've felt like at times the process of creating and sharing presentations was a bit tedious. It'd be nice if was a bit simpler.

Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.

We use Opal as a content planning, scheduling and collaboration tool. It is used most heavily by the social media teams within the organization (global and field) and helps us plan content before we publish it via Sprinklr. We also use it as a visibility tool for campaign content, or awareness of when new assets or web pages go live.

Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.

Opal needs to make it easier for people who are not users of the platform to get information into the platform. For example, using a submission form tied to Opal would allow people to submit content to the team without needing to have a seat.
Opal needs to make it easier to view the content if you are not a user. Right now there is only one kind of seat license: user, and it would be great to have different seat types for different kinds of users.

Opal helps us with visibility and content sharing, so that teams have greater awareness of assets that have already been created, meaning they can leverage them instead of creating net new.

Social media planning and publishing
Content collaboration and planning
Visibility into new initiatives and published content

Opal

Overview

What is Opal?