TrustRadius
Long time Opal user highly recommends it for large social and content marketing teamsWe use Opal as a content planning, scheduling and collaboration tool. It is used most heavily by the social media teams within the organization (global and field) and helps us plan content before we publish it via Sprinklr. We also use it as a visibility tool for campaign content, or awareness of when new assets or web pages go live.,Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams. Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration. High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.,Opal needs to make it easier for people who are not users of the platform to get information into the platform. For example, using a submission form tied to Opal would allow people to submit content to the team without needing to have a seat. Opal needs to make it easier to view the content if you are not a user. Right now there is only one kind of seat license: user, and it would be great to have different seat types for different kinds of users.,10,Opal helps us with visibility and content sharing, so that teams have greater awareness of assets that have already been created, meaning they can leverage them instead of creating net new.,Kapost,Sprinklr,75,3,Social media planning and publishing Content collaboration and planning Visibility into new initiatives and published content,We have started to use it to plan website copy and approve assets for our Resource Center.,10Can't live without it.I recommend Opal to clients for use in their digital departments, and then help to oversee execution of day-to-day social and digital programs, using the tool for collaboration and planning.,Extremely intuitive and streamlined Easy to collaborate within the tool, as well as share information with partners/leadership who do not have direct access, when needed Highly visual, allowing content planners to see exactly how posts will be viewed by the consumer when published Collaboration is a breeze with easy communication, approvals, and file sharing capabilities. Everything happens in real-time. Very quick and responsive platform - no lag or long load times Allows for formats beyond just social - email, website updates, etc. to collaborate across all departments, even beyond digital. Makes tracking content across dozens of platforms easy with labels and storylines that allow users to slice and dice the content they see in any way to view only what's relevant at the moment.,No publishing capabilities, for the most part. No analytics tie-ins. Rather pricey. Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.,10,Day-and-night difference in employee efficiency in content planning, reporting on content plans, and even small things like file-sharing and tracking assets/versioning. Ability to transition from reactive content posting to proactive content planning Fewer errors due to established approvals process Better collaboration with agency partners for more effective and timely paid content promotion = increased ROI. Increased efficiency means the ability to post more content and be more targeted = increased ROI.,Adobe Social, Percolate and Falcon Social,Slack
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Opal
4 Ratings
Score 9.3 out of 101
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Opal Reviews

Opal
4 Ratings
Score 9.3 out of 101
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Kelly Rigotti profile photo
September 14, 2018

Review: "Long time Opal user highly recommends it for large social and content marketing teams"

Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Opal as a content planning, scheduling and collaboration tool. It is used most heavily by the social media teams within the organization (global and field) and helps us plan content before we publish it via Sprinklr. We also use it as a visibility tool for campaign content, or awareness of when new assets or web pages go live.
  • Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
  • Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
  • High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.
  • Opal needs to make it easier for people who are not users of the platform to get information into the platform. For example, using a submission form tied to Opal would allow people to submit content to the team without needing to have a seat.
  • Opal needs to make it easier to view the content if you are not a user. Right now there is only one kind of seat license: user, and it would be great to have different seat types for different kinds of users.
I have been using Opal for more than five years, both in my current company and at a previous company. I think Opal is a great collaboration and planning tool and I highly recommend that any large social media team, or diverse group of content creators and publishers uses it.
Read Kelly Rigotti's full review
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February 18, 2016

Opal Review: "Can't live without it."

Score 10 out of 10
Vetted Review
Verified User
Review Source
I recommend Opal to clients for use in their digital departments, and then help to oversee execution of day-to-day social and digital programs, using the tool for collaboration and planning.
  • Extremely intuitive and streamlined
  • Easy to collaborate within the tool, as well as share information with partners/leadership who do not have direct access, when needed
  • Highly visual, allowing content planners to see exactly how posts will be viewed by the consumer when published
  • Collaboration is a breeze with easy communication, approvals, and file sharing capabilities. Everything happens in real-time.
  • Very quick and responsive platform - no lag or long load times
  • Allows for formats beyond just social - email, website updates, etc. to collaborate across all departments, even beyond digital.
  • Makes tracking content across dozens of platforms easy with labels and storylines that allow users to slice and dice the content they see in any way to view only what's relevant at the moment.
  • No publishing capabilities, for the most part.
  • No analytics tie-ins.
  • Rather pricey.
  • Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.
If a team can afford to pay for Opal and dedicate resources to properly onboard everyone and maintain organization, I'd absolutely highly recommend it.
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About Opal

Opal Labs offers an idea management platform for brand marketers. It allows companies and agencies to collaborate on campaign creatives and marketing strategies.
Categories:  Innovation Management

Opal Technical Details

Operating Systems: Unspecified
Mobile Application:No