Skip to main content


What is Opal?

Opal is a platform for brands, used to plan, create, and calendar their content - across teams and channels. Opal aims to enable tight alignment and high levels of efficiency. Marketing teams from companies such as Starbucks, Microsoft, and Target…

Read more
Recent Reviews

TrustRadius Insights

The software has been highly praised by users for its ability to streamline collaboration, improve efficiency, and enhance visibility …
Continue reading

Can't live without it.

10 out of 10
February 18, 2016
I recommend Opal to clients for use in their digital departments, and then help to oversee execution of day-to-day social and digital …
Continue reading
Read all reviews

Reviewer Pros & Cons

View all pros & cons
Return to navigation


View all pricing

Entry-level set up fee?

  • No setup fee


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $10,000 per year
Return to navigation

Product Demos

Beauty | Black Opal True Color Stick Foundation & Beauty Blender (Demo & Review)


TechTalk: GE / FirstBuild Opal Nugget Ice Maker Review and Demo - Make Sonic Pellet Ice at Home!


Faux Opal Resin Cabochons DIY Tutorial Demo (ArtResin)


Review & Demo: Black Opal True Color Liquid Foundation


TechTalk: GE Profile Opal Version 2.0 Nugget Ice Maker Review & Demo - Sonic Pellet Ice at Home!



Return to navigation

Product Details

What is Opal?

Opal is a platform for brands, used to plan, create, and calendar their content - across teams and channels. Opal aims to enable tight alignment and high levels of efficiency. Marketing teams from companies such as Starbucks, Microsoft, and Target use Opal to collaborate, plan, and visualize, while ensuring an always-unified brand voice.
  • Plan every facet of the brand experience, to ensure consistency throughout every moment and across every channel.
  • Create content exactly how its audience will experience it in market.
  • Calendar work in a central, visual hub to maximize impact in market.
Opal helps customers achieve:
  • faster content creation
  • faster marketing approvals
  • ROI through time saved

Opal Features

  • Supported: True-to-life content previews
  • Supported: Shared visual calendar
  • Supported: Auto-build marketing presentations
  • Supported: Free-form space for interactive briefing and brainstorming
  • Supported: Chat and activity logs
  • Supported: Custom campaign and content templates
  • Supported: Collaboration via workflows and approvals
  • Supported: Historical record of all campaigns and content

Opal Screenshots

Screenshot of Preview content exactly as it will appear in market to the audience. Collaborate with teammates and track changes in the  Chat & Activity window.Screenshot of View scheduled Moments across all campaigns on the Calendar -- by day, week, or month.Screenshot of Plan marketing content and campaigns using Boards, a free-form space for brainstorming, briefing, and scenario planning.

Opal Video

Opal Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS
Supported LanguagesEnglish

Frequently Asked Questions

Opal starts at $10000.

Airtable, Asana, and monday marketer are common alternatives for Opal.

The most common users of Opal are from Enterprises (1,001+ employees).

Opal Customer Size Distribution

Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)30%
Enterprises (more than 500 employees)70%
Return to navigation


View all alternatives
Return to navigation

Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

The software has been highly praised by users for its ability to streamline collaboration, improve efficiency, and enhance visibility across multiple teams. It enables users to easily share marketing calendars, coordinate upcoming campaigns, and track marketing beats, ensuring alignment and project management. Users find it valuable for simplifying the process of client approvals, speeding up the workflow, and promoting communication and accountability within teams. Additionally, it serves as a single source of truth for brand campaigns, centralizing and organizing finished assets. With its user-friendly interface and wide range of features, the software has proven to be an indispensable tool for businesses looking to enhance their social media management and content organization. From facilitating scheduling social media posts to consolidating plans across multiple teams, it offers a simple and efficient solution for improving productivity and achieving marketing goals.

Intuitive and User-friendly Platform: Users find the platform intuitive and user-friendly, making it easy to navigate and work with. Many reviewers have praised the well-designed user interface, which allows for efficient content management and collaboration across teams.

Time-saving Duplicate Content Feature: The ability to duplicate content across multiple social channels with just a few clicks is highly appreciated by users. This feature saves users time and reduces confusion compared to using other platforms. Some users have specifically mentioned that this functionality is a major advantage of the platform.

Seamless Integration with Sprinklr: Users like that the platform integrates well with Sprinklr, allowing them to utilize tagging conventions effectively. The connection between the platform and Sprinklr is usually smooth when publishing content, which has been positively noted by many reviewers.

Difficult Navigation: Many users have found the platform difficult to navigate and the layout confusing, leading to frustration and wasted time. Some reviewers have mentioned that it takes them a while to find the features they need or understand how to perform certain tasks.

Confusing Initial Setup: Users have struggled with the initial setup process, finding it confusing and time-consuming. Several reviewers mention that they had difficulties getting started with the platform due to unclear instructions or complicated steps.

Integration Issues with Sprinklr: Users experienced difficulties with the connections between the platform and Sprinklr, resulting in incorrect information feed. This has caused frustration for some customers who rely on accurate data from Sprinklr for their social media management.

Users have provided several recommendations based on their experiences with the software. The most common recommendations are to:

  1. Take advantage of the pre-recorded trainings and seek assistance when needed. Users have found it beneficial to access the software's pre-recorded trainings and attend training sessions to fully understand the features and functionalities. They suggest reaching out to colleagues or the support team for help whenever required.

  2. Utilize the software for coordinating between teams. Many users have found the software helpful in facilitating collaboration and coordination between teams. It allows for efficient communication and seamless sharing of information, making it easier to work together on projects.

  3. Use the software for organizing marketing assets and planning integration communications. Users recommend using the software as a tool for organizing marketing assets and planning integration communications. Its user-friendly interface and efficiency after completing a crash course make it ideal for managing content across teams.

Overall, users strongly recommend this software for enterprise brands that require effective coordination among a large number of people collaborating on content. By attending training sessions, utilizing pre-recorded trainings, and seeking assistance when needed, users can make the most of its features to work smarter and enhance productivity.

Attribute Ratings


(1-6 of 6)
Companies can't remove reviews or game the system. Here's why
Score 1 out of 10
Vetted Review
Verified User
Our organization uses Opal for permissions requests into production environments and for access management.

When users need access to a tool, they are typically directed to request it through Opal and then the appropriate reviewers are configured to approve.
  • Pretty UI
  • Inability to modify an IAM role after creation
  • Inability to use templated IAM roles
  • Inability to see existing IAM roles
  • Inability for users to clean up existing Opal roles
  • Poor ability to search for existing Opal roles
  • Repeated reliability issues - IAM role creation breaks far too often
  • Cryptic error messages when IAM JSON is incorrect
I am frustrated that my organization chose to adopt Opal for our access management tool. It is extremely difficult to use, due to bugs and basic functionality missing. Engineers are not given write access to production resources, so every change must flow through Opal.

This involves writing an IAM policy by hand for every request, because it is far too difficult to find an existing role in the system, and requests must the narrowly tailored only to allow the exact operation requested. Opal makes this process much more difficult because it lacks basic functionality for end users, such as:
-Ability to modify an existing IAM role
-Ability to view existing IAM roles
-Ability to delete duplicate Opal roles
-Lack of IAM role templates
-Poor error messages when attempting JSON policy fails validation

In general, each Opal request takes 5-10 minutes because you need to be very explicit with every API action you are requesting, which then needs to be repeated multiple times because it is very hard to get everything correct the first time, which then requires a new round of reviews. This is partially because AWS IAM roles can be tricky to get right, but Opal provides no functionality to make this easier.
July 28, 2019

Love it!

Jasmine Sullivan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Opal to stay aligned and connected across all lines of business on social content.
  • Allows me to present visuals of content that's easy to understand.
  • Review processes are made simple and are streamlined.
  • Helps me stay within character count when planning content.
  • Wish it allowed a quote tweet feature. I need this very often for my role.
I love this program! Can't rave about it enough. It makes content planning so much easier.
Kenji Onozawa | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Opal is great for content collaboration among teams (internal stakeholders and creative teams), planning and giving vision to entire groups of upcoming campaigns and key moments within those campaigns. A lot of companies become very siloed and a tool like Opal really breaks them down, allowing everyone to be on the same page with aligned messaging, all while being in sync together.
  • Providing teams with visibility: everything from the 30,000-foot view to the in-the-grass details. People who need to see, coordinate and communicate over campaigns can do it easily within Opal.
  • Alignment and efficiency: Great workflow processes whether you need to set up approval systems or need to organize different items.
  • Opal is quite flexible and easy to use; it really is intuitive.
  • I would love it if Opal integrated social publishing into their tool.
  • It would be beneficial if at least some basic analytics were brought back into the tool so we could then review content performance within the same tool as creative teams.
  • I've felt like at times the process of creating and sharing presentations was a bit tedious. It'd be nice if was a bit simpler.
I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.
December 07, 2018

Going social for Opal

Teena Thach | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
[It's being used] For social content posting and planning.
  • Scheduling social posts
  • Communicating with your team
  • Planning ahead
  • Late alerts in emails when things are posted
It's definitely great for marketing and scheduling content ahead. Opal can connect to Facebook, Instagram, Twitter, Pinterest and Snapchat, so that's a plus when you're working on social media marketing. It's easy to organize and communicate with your team.
Kelly Rigotti | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Opal as a content planning, scheduling and collaboration tool. It is used most heavily by the social media teams within the organization (global and field) and helps us plan content before we publish it via Sprinklr. We also use it as a visibility tool for campaign content, or awareness of when new assets or web pages go live.
  • Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
  • Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
  • High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.
  • Opal needs to make it easier for people who are not users of the platform to get information into the platform. For example, using a submission form tied to Opal would allow people to submit content to the team without needing to have a seat.
  • Opal needs to make it easier to view the content if you are not a user. Right now there is only one kind of seat license: user, and it would be great to have different seat types for different kinds of users.
I have been using Opal for more than five years, both in my current company and at a previous company. I think Opal is a great collaboration and planning tool and I highly recommend that any large social media team, or diverse group of content creators and publishers uses it.
February 18, 2016

Can't live without it.

Score 10 out of 10
Vetted Review
Verified User
I recommend Opal to clients for use in their digital departments, and then help to oversee execution of day-to-day social and digital programs, using the tool for collaboration and planning.
  • Extremely intuitive and streamlined
  • Easy to collaborate within the tool, as well as share information with partners/leadership who do not have direct access, when needed
  • Highly visual, allowing content planners to see exactly how posts will be viewed by the consumer when published
  • Collaboration is a breeze with easy communication, approvals, and file sharing capabilities. Everything happens in real-time.
  • Very quick and responsive platform - no lag or long load times
  • Allows for formats beyond just social - email, website updates, etc. to collaborate across all departments, even beyond digital.
  • Makes tracking content across dozens of platforms easy with labels and storylines that allow users to slice and dice the content they see in any way to view only what's relevant at the moment.
  • No publishing capabilities, for the most part.
  • No analytics tie-ins.
  • Rather pricey.
  • Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.
If a team can afford to pay for Opal and dedicate resources to properly onboard everyone and maintain organization, I'd absolutely highly recommend it.
Return to navigation