TrustRadius
Opal LabsBrand Storytelling: Opal is the best for brands who are serious about telling better stories2019-02-26T18:08:34.163ZOpal is great for content collaboration among teams (internal stakeholders and creative teams), planning and giving vision to entire groups of upcoming campaigns and key moments within those campaigns. A lot of companies become very siloed and a tool like Opal really breaks them down, allowing everyone to be on the same page with aligned messaging, all while being in sync together.,Providing teams with visibility: everything from the 30,000-foot view to the in-the-grass details. People who need to see, coordinate and communicate over campaigns can do it easily within Opal.
Alignment and efficiency: Great workflow processes whether you need to set up approval systems or need to organize different items.
Opal is quite flexible and easy to use; it really is intuitive.,I would love it if Opal integrated social publishing into their tool.
It would be beneficial if at least some basic analytics were brought back into the tool so we could then review content performance within the same tool as creative teams.
I've felt like at times the process of creating and sharing presentations was a bit tedious. It'd be nice if was a bit simpler.,10,Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.,Percolate,Sprinklr, Brandwatch, IconosquareKenji OnozawaGoing social for Opal2018-12-07T23:07:35.846Z[It's being used] For social content posting and planning.,Scheduling social posts
Communicating with your team
Planning ahead,Late alerts in emails when things are posted,8,Always ahead of the game when it comes to planning,Oktopost,Lithium Social Media ManagementTeena ThachLong time Opal user highly recommends it for large social and content marketing teams2018-09-15T01:09:01.752ZWe use Opal as a content planning, scheduling and collaboration tool. It is used most heavily by the social media teams within the organization (global and field) and helps us plan content before we publish it via Sprinklr. We also use it as a visibility tool for campaign content, or awareness of when new assets or web pages go live.,Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.,Opal needs to make it easier for people who are not users of the platform to get information into the platform. For example, using a submission form tied to Opal would allow people to submit content to the team without needing to have a seat.
Opal needs to make it easier to view the content if you are not a user. Right now there is only one kind of seat license: user, and it would be great to have different seat types for different kinds of users.,10,Opal helps us with visibility and content sharing, so that teams have greater awareness of assets that have already been created, meaning they can leverage them instead of creating net new.,Kapost,Sprinklr,75,3,Social media planning and publishing
Content collaboration and planning
Visibility into new initiatives and published content,We have started to use it to plan website copy and approve assets for our Resource Center.,10Kelly RigottiCan't live without it.2016-02-18T13:38:41.196ZI recommend Opal to clients for use in their digital departments, and then help to oversee execution of day-to-day social and digital programs, using the tool for collaboration and planning.,Extremely intuitive and streamlined
Easy to collaborate within the tool, as well as share information with partners/leadership who do not have direct access, when needed
Highly visual, allowing content planners to see exactly how posts will be viewed by the consumer when published
Collaboration is a breeze with easy communication, approvals, and file sharing capabilities. Everything happens in real-time.
Very quick and responsive platform - no lag or long load times
Allows for formats beyond just social - email, website updates, etc. to collaborate across all departments, even beyond digital.
Makes tracking content across dozens of platforms easy with labels and storylines that allow users to slice and dice the content they see in any way to view only what's relevant at the moment.,No publishing capabilities, for the most part.
No analytics tie-ins.
Rather pricey.
Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.,10,Day-and-night difference in employee efficiency in content planning, reporting on content plans, and even small things like file-sharing and tracking assets/versioning.
Ability to transition from reactive content posting to proactive content planning
Fewer errors due to established approvals process
Better collaboration with agency partners for more effective and timely paid content promotion = increased ROI.
Increased efficiency means the ability to post more content and be more targeted = increased ROI.,Adobe Social, Percolate and Falcon Social,SlackVerified User
Unspecified
Opal
6 Ratings
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