Long time Opal user highly recommends it for large social and content marketing teams
September 15, 2018

Long time Opal user highly recommends it for large social and content marketing teams

Kelly Rigotti | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Opal

We use Opal as a content planning, scheduling and collaboration tool. It is used most heavily by the social media teams within the organization (global and field) and helps us plan content before we publish it via Sprinklr. We also use it as a visibility tool for campaign content, or awareness of when new assets or web pages go live.
  • Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
  • Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
  • High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.
  • Opal needs to make it easier for people who are not users of the platform to get information into the platform. For example, using a submission form tied to Opal would allow people to submit content to the team without needing to have a seat.
  • Opal needs to make it easier to view the content if you are not a user. Right now there is only one kind of seat license: user, and it would be great to have different seat types for different kinds of users.
  • Opal helps us with visibility and content sharing, so that teams have greater awareness of assets that have already been created, meaning they can leverage them instead of creating net new.
I have used Kapost, which has a better editorial calendar sharing functionality for non users, but which is not as good for social, content planning or publishing.
I have been using Opal for more than five years, both in my current company and at a previous company. I think Opal is a great collaboration and planning tool and I highly recommend that any large social media team, or diverse group of content creators and publishers uses it.

Using Opal

75 - Opal users sit across a multitude of roles within the marketing team. The heaviest users are social and content marketers, but we have channel, product, content and event marketers who use it as well.
3 - Our social media team does most of our adhoc in-house training and support. We also point people to Opal's excellent training and support resources-- they have some of the best in the business.
  • Social media planning and publishing
  • Content collaboration and planning
  • Visibility into new initiatives and published content
  • We have started to use it to plan website copy and approve assets for our Resource Center.