TrustRadius: an HG Insights company

Certain Event Automation Software vs. Hearsay, now part of Yext

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Certain Event Automation Software

    Score10 out of 10
    N/ACertain is a leading provider of enterprise Event Automation software to Fortune 1000 companies. The vendor’s value proposition is that Certain gives users everything they need to plan events, engage attendees, and achieve sales and marketing results. The vendor says their software helps data-driven marketers and event professionals capture and integrate rich buying signals and attendee insights into omni-channel marketing campaigns to improve sales and marketing results and deliver credible…

    $9,990

    per year

    Hearsay, now part of Yext

    Score8.9 out of 10
    N/AAfter the August 2024 acquisition, Hearsay Systems joined Yext, combining Yext's digital presence management with Hearsay's compliant customer engagement tools.N/A
    Pricing
    Certain Event Automation SoftwareHearsay, now part of Yext
    Editions & Modules
    Be Certain Essential
    $9,990
    per year
    Be Certain Pro
    $19,999
    per year
    Be Certain Enterprise
    Contact
    No answers on this topic
    Offerings
    Pricing Offerings
    Certain Event Automation SoftwareHearsay, now part of Yext
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Best Alternatives
    Certain Event Automation SoftwareHearsay, now part of Yext
    Small Businesses
    Whova
    Score9.6 out of 10
    Simplify360
    Score7.8 out of 10
    Medium-sized Companies
    Splash
    Score7.7 out of 10
    Customer.io
    Score9.1 out of 10
    Enterprises
    Webex Events (formerly Socio)
    Score8.9 out of 10
    SAP Service Cloud
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Certain Event Automation SoftwareHearsay, now part of Yext
    Likelihood to Recommend
    9.0
    (2 ratings)
    9.0
    (1 ratings)
    Usability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    9.0
    (1 ratings)
    User Testimonials
    Certain Event Automation SoftwareHearsay, now part of Yext
    Likelihood to Recommend
    Certain, Inc.
    Certain is very well suited for any type of event or tradeshow that require specific fields from registrants and an automated email sequence to keep them engaged. It's less appropriate for one-off events, since setting up those pages can be quite complex if you're used to the types of Eventbrite/Sympla. If you don't really build event pages regularly, I'd recommend a software that's more simple, which should address what you need.
    Incentivized
    Read full review
    Yext
    Apart from a few limitations, Hearsay Social is an excellent tool for managing your social media posts in one place. Its user-friendly interface allows you to analyze, track, schedule, and automate social media posts. This is a must in today's age. It saves a lot of stress and handwork and makes you efficient as it gives you tools to analyze the results of your posts in terms of reach, viewership, etc. Thereby helping you to formulate your social media strategy.
    Incentivized
    Read full review
    Pros
    Certain, Inc.
    • Easy to use and create
    • Easy to pull reports once event has been sent to attendees
    • Great way to gather a lot of information
    Incentivized
    Read full review
    Yext
    • Single dashboard of all your social media channels
    • Automation of posts
    • Scheduled posting as per design
    • Great for analytics & customer Interactions
    Incentivized
    Read full review
    Cons
    Certain, Inc.
    • Dashboards: It's quite important for leadership to get a visual of what their event registrants look like (with graphs, for example). Now, Certain does not present a feature to create dashboards, so we have to export their reports and create our dashboards ourselves.
    • UX when setting up an event: Now this can be quite complex, as it's not as easy to use or intuitive. Many different tabs with many different sub-items can present a confusing experience for newcomers when building an event.
    Incentivized
    Read full review
    Yext
    • Lacks ability for significant flexibility and customization
    • Mobile app sometimes does not save the posts that are edited
    • It does allow you to tag or hashtag any post.
    Incentivized
    Read full review
    Usability
    Certain, Inc.
    No answers on this topic
    Yext
    If you wish to reduce stress of managing multiple social media handles from a single place, you can use Hearsay Social. Hearsay Social helps you analyze, automate, schedule posts and even give ideas for posts. Rather than multitasking, one would obliviously choose a single place to track your posts. It also fares greatly as compared to its competitors. It has a great interface. Very easy and simple to use.
    Incentivized
    Read full review
    Support Rating
    Certain, Inc.
    No answers on this topic
    Yext
    1. Simple to Use. 2. User Friendly Interface 3. Great Features 4. Very Few Limitations. 5. Automates my Tasks
    Incentivized
    Read full review
    Alternatives Considered
    Certain, Inc.
    My company selected Certain and continues to use Certain because it is quick, easy, and efficient. We create up to 20 registration links a year and Certain allows us to create templates to copy and create annual event links very fast. I also love that there is someone there to speak to if I ever need assistance
    Incentivized
    Read full review
    Yext
    Facebook Business Manager is also good however it has some limitations like it's very difficult to remove an ad account, we cannot schedule shared posts and the user interface is a bit complicated and not user-friendly. I like the user interface of Hearsay Social. I find it very simple and easy to use. Also, it has all the features that you might require in Social Media Management tool.
    Incentivized
    Read full review
    Return on Investment
    Certain, Inc.
    • Certain helps to deliver a great customer experience, since it facilitates automatic email delivery and your company can keep them connected well before or well after an event.
    • Certain presents a wide variety of reports, which perfectly addresses any request for visibility coming from your organization.
    • Certain's configuration settings are quite complex, so our newcomers are not comfortable using the software at first.
    • In case you need a more visual representation of your audience, Certain, unfortunately, does not generate dashboards.
    Incentivized
    Read full review
    Yext
    • It has helped us save time in maintaining our social media handles
    • It gave us a lot of intelligent insights on our posts, thereby helping improve our marketing strategy to perform better every time
    • It helped us design our posts better based on inputs & design ideas based on our past posts
    Incentivized
    Read full review
    ScreenShots