Certain(ly) complex, but worth it
June 30, 2019
Certain(ly) complex, but worth it
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Certain Event Automation Software
Certain is the go-to event software for all field marketing teams across my company. It automates complex emails flows to keep registrants engaged until the main event (which could be months away), generates smart views that cater to your specific needs (approved registrations, declined registrations, pending registrations) and has an on-the-go app for check-in purposes only (it's easy to use and to add new people as they come in without registration).
Pros
- Email flow automation: Each particular registration case (pending, approved, declined, etc) can be accompanied by a sequence of emails to orientate the type of registrants on what the next steps are, or what to expect from the event.
- Registrant/Attendee reporting: Easy exports facilitate sharing information internally.
- Landing page customization (forms): Literally anything you need from the event registrant can be added to the form (from dietary preferences to shirt size, for example). Landing pages are very flexible to add many speakers, content, information, maps, etc. and are equally easy to customize.
Cons
- Dashboards: It's quite important for leadership to get a visual of what their event registrants look like (with graphs, for example). Now, Certain does not present a feature to create dashboards, so we have to export their reports and create our dashboards ourselves.
- UX when setting up an event: Now this can be quite complex, as it's not as easy to use or intuitive. Many different tabs with many different sub-items can present a confusing experience for newcomers when building an event.
- Certain helps to deliver a great customer experience, since it facilitates automatic email delivery and your company can keep them connected well before or well after an event.
- Certain presents a wide variety of reports, which perfectly addresses any request for visibility coming from your organization.
- Certain's configuration settings are quite complex, so our newcomers are not comfortable using the software at first.
- In case you need a more visual representation of your audience, Certain, unfortunately, does not generate dashboards.
Sympla or Eventbrite are great for smaller events that don't require a lot of information from your audience or extensive communication from your event owner. They are better suited for those events, since they are easy and quick to set up.
Certain comes in for your tradeshows or recurring events, since it presents a calendar view of your field marketing events, as well as full form customization, automation of email sequences, reporting, etc. It's more complex to use, so you might as well hand it over to people who are well used to setting up events.
Certain comes in for your tradeshows or recurring events, since it presents a calendar view of your field marketing events, as well as full form customization, automation of email sequences, reporting, etc. It's more complex to use, so you might as well hand it over to people who are well used to setting up events.
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