Choozle vs. Demographics Pro

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Choozle
Score 8.0 out of 10
N/A
Choozle, headquartered in Denver, provides a digital advertising software platform that leverages consumer data to power programmatic advertising campaigns across display, video, mobile and other mediums.
$99
per month
Demographics Pro
Score 10.0 out of 10
N/A
Demographics Pro is Nielsen-style measurement for Twitter and Instagram activity from the company of the same name in Carrboro, designed to give marketers deep insight into the consumers who follow specific Twitter & Instagram accounts, post about brands, and influence other users. Working with agencies and partners, with delivery by dashboard and white-label API, the vendor states their tool's demographics have given insight to marketing professionals and social media analysts with more than…
$500
per month
Pricing
ChoozleDemographics Pro
Editions & Modules
Choozle Go
as low as $99
per month
Choozle Pro
Custom
No answers on this topic
Offerings
Pricing Offerings
ChoozleDemographics Pro
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details——
More Pricing Information
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User Ratings
ChoozleDemographics Pro
Likelihood to Recommend
8.0
(1 ratings)
10.0
(1 ratings)
User Testimonials
ChoozleDemographics Pro
Likelihood to Recommend
Choozle
It works well if you have a small budget that you want to fully control. If you don't have to know where your ads actually ran, this will work.
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Demographics Pro
Demographics Pro is really useful for getting nitty gritty info about audiences. Having this info to back up reasoning for working with an influencer or for developing a brand campaign is especially useful. The interface is also really easy to navigate and looks great. I can easily just screenshot and add it into my presentations.
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Pros
Choozle
  • Easy to use
  • Plenty of targeting options
  • Self control spending
  • Great reporting
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Demographics Pro
  • location demos
  • income demos
  • brand affinity info
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Cons
Choozle
  • Customer Support
  • Need to be able to tell me what sites my ads were delivered to
  • UX
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Demographics Pro
  • the price, it can be hard to justify the cost with some clients
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Alternatives Considered
Choozle
We use them for some campaigns, but no longer use them exclusively. They also charge a monthly platform fee of $99. We spent 100K a month with them.
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Demographics Pro
Demographics Pro is able to provide much more in-depth data than Facebook or any other social platform can do natively. They are really not even comparable. Demographics Pro can provide info that I didn't even know was possible to obtain from social media audiences. The data that Facebook can provide is very very basic.
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Return on Investment
Choozle
  • we switched away from Choozle after a 6-month test run
  • ROI was up the first month, but down 5 after so we went to a new DSP
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Demographics Pro
  • Has made it possible for us to justify campaigns with clients.
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ScreenShots