CIENCE GO Digital vs. Drawbridge (discontinued)

CIENCE GO Digital is a fine tool for companies that are just getting started with programmatic advertising (like us). Filters are simple to put on and off and we were able to display our ads in all the ways we needed. Targeting showed good results as ads were pushed in the exact directions we wanted them to go. A great experience overall.

It is well suited for small, targeted advertisements. I see this happening on a large scale and it is difficult to keep departments/groups/units separate from the individual, so incorrect, inappropriate, or just wrong recommendations are made all the time. The scale of your project I think determines whether this will be useful. A team under ~30/40 people, should work great. Larger than that and wires will be crossed, quality will plummet, and expectations will not be met.

Incentivized

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• Intuitive UI/UX that makes the whole process of creating a new campaign easier.
• It has a precise targeting system.
• It's intuitive and support all Ads formats.

• tracks browsing habits
• makes personalized recommendations
• tracks online activity

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• The price is a bit expansive.

• well, it's tracking you, so that's a problem
• IoT - connected to all smart devices
• user interface is only for advanced users
• can give incorrect and inappropriate links for setting
• difficult to control broad settings
• terrible customer support (what do you expect from LinkedIN)

Incentivized

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CIENCE GO Digital is definitely easier to use and with less bugs and blockers.

In hindsight, I wish we had picked any of the other options. Drawbridge is a letdown in cost, user ability, quality of service, and support. Though I have limited experience with the other software mentioned, they surely would not have been such a letdown - in so many areas, as Drawbridge is.

Incentivized

Independently Invited by TrustRadius

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• It helped us to create more effective campaigns with better results.

• Troubleshooting
• no ROI as too much troubleshooting goes into each project
• did not synchronize teams' needs
• poor user interface
• waste of time

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info