TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    CIENCE GO Digital

    Score8.7 out of 10
    N/ACIENCE GO Digital enables targeted ads to be served -- down to the individual contacts in an Ideal Customer Profile. Boasting pinpoint accurate data, CIENCE GO Digital is a Demand Side Platform, with DSP features that include: Comprehensive advertising coverage at auction prices. Display, Audio (Podcast), Video (OTT, CTV), and Social Media ad formats Target custom audiences, including CPMs, HEMs, and MAIDs.** Advanced Bidding…N/A

    Magnite

    Score8 out of 10
    N/AMagnite (formerly Rubicon Project) is an independent sell-side advertising platform.N/A
    Pricing
    CIENCE GO DigitalMagnite
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    CIENCE GO DigitalMagnite
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    CIENCE GO DigitalMagnite
    Ad Network Integration
    Comparison of Ad Network Integration features of CIENCE GO Digital and Magnite
    Feature
    CIENCE GO Digital
    -
    Ratings
    Magnite
    7.5
    2 Ratings
    2% above category average
    Data Transfer00 Ratings7.02 Ratings
    DSP integration00 Ratings8.02 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of CIENCE GO Digital and Magnite
    Feature
    CIENCE GO Digital
    -
    Ratings
    Magnite
    8.0
    2 Ratings
    2% above category average
    Ad campaign creation00 Ratings8.02 Ratings
    Ad deployment00 Ratings8.02 Ratings
    Display advertising00 Ratings8.02 Ratings
    Ad display and retargeting segmentation00 Ratings8.02 Ratings
    Sequence targeting00 Ratings8.02 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of CIENCE GO Digital and Magnite
    Feature
    CIENCE GO Digital
    -
    Ratings
    Magnite
    7.3
    2 Ratings
    6% below category average
    Ad dashboards00 Ratings8.02 Ratings
    Ad performance reports00 Ratings7.02 Ratings
    Ad conversion tracking00 Ratings7.02 Ratings
    Ad attribution reporting00 Ratings8.01 Ratings
    Cross-channel ad management00 Ratings8.02 Ratings
    Ad forecasting and optimization00 Ratings6.01 Ratings
    Best Alternatives
    CIENCE GO DigitalMagnite
    Small Businesses
    Basis DSP
    Score9 out of 10
    AdRoll
    Score3.7 out of 10
    Medium-sized Companies
    StackAdapt
    Score7.2 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    Enterprises
    Yahoo DSP
    Score8 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CIENCE GO DigitalMagnite
    Likelihood to Recommend
    8.7
    (2 ratings)
    9.0
    (2 ratings)
    User Testimonials
    CIENCE GO DigitalMagnite
    Likelihood to Recommend
    CIENCE
    CIENCE GO Digital is a fine tool for companies that are just getting started with programmatic advertising (like us). Filters are simple to put on and off and we were able to display our ads in all the ways we needed. Targeting showed good results as ads were pushed in the exact directions we wanted them to go. A great experience overall.
    Read full review
    Magnite (Rubicon Project)
    If a colleague needed a platform with fast customer service and detailed reporting to sell their mobile inventory then I would recommend Rubicon Project. However, if my colleague needed a platform that gave instant current reporting data then I would be less likely to recommend Rubicon Project to them.
    Incentivized
    Read full review
    Pros
    CIENCE
    • Intuitive UI/UX that makes the whole process of creating a new campaign easier.
    • It has a precise targeting system.
    • It's intuitive and support all Ads formats.
    Read full review
    Magnite (Rubicon Project)
    • Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
    • Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
    Incentivized
    Read full review
    Cons
    CIENCE
    • The price is a bit expansive.
    Read full review
    Magnite (Rubicon Project)
    • If possible to update the reporting to have less delay time on the data.
    • The reporting portal cuts off the bid request data after a period of time.
    • The UI seems to be a bit slower lately.
    Incentivized
    Read full review
    Alternatives Considered
    CIENCE
    CIENCE GO Digital is definitely easier to use and with less bugs and blockers.
    Read full review
    Magnite (Rubicon Project)
    Rubicon had superior client services and monetization techniques.
    Incentivized
    Read full review
    Return on Investment
    CIENCE
    • It helped us to create more effective campaigns with better results.
    Read full review
    Magnite (Rubicon Project)
    • Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting.
    • They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting.
    Incentivized
    Read full review
    ScreenShots