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Amperity vs. Cinch

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Amperity
Score 9.9 out of 10
N/A
Amperity, headquartered in Seattle, offers their customer data platform, supporting raw data ingestion from all sources of customer data, identity resolution driven by AI, and delivery of enriched customer data to the marketing tools that need them.N/A
Cinch
Score 8.0 out of 10
Mid-Size Companies (51-1,000 employees)
Cinch is a web-based marketing enablement solution that automates customer outreach, advertising, and data collection by bringing online marketing tools to offline businesses. Core functionalities include customer data analytics and segmentation, communication workflow building, email automation with support for the creation of reusable email templates to be used in multiple campaigns, predictive analytics, direct mail automation, and more. Cinch integrates with a variety of third-party…N/A
Pricing
AmperityCinch
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AmperityCinch
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional Details——
More Pricing Information
Community Pulse
AmperityCinch
Features
AmperityCinch
Tag Management
Comparison of Tag Management features of Product A and Product B
Amperity
9.1
1 Ratings
10% above category average
Cinch
-
Ratings
Tag library10.01 Ratings00 Ratings
Tag variable mapping9.01 Ratings00 Ratings
Ease of writing custom tags9.01 Ratings00 Ratings
Rules-driven tag execution9.01 Ratings00 Ratings
Tag performance monitoring9.01 Ratings00 Ratings
Page load times10.01 Ratings00 Ratings
Mobile app tagging9.01 Ratings00 Ratings
Library of JavaScript extensions8.01 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Amperity
9.0
1 Ratings
10% above category average
Cinch
-
Ratings
Standard visitor segmentation9.01 Ratings00 Ratings
Behavioral visitor segmentation10.01 Ratings00 Ratings
Traffic allocation control9.01 Ratings00 Ratings
Website personalization8.01 Ratings00 Ratings
Customer Data Management
Comparison of Customer Data Management features of Product A and Product B
Amperity
9.7
1 Ratings
17% above category average
Cinch
-
Ratings
Account Scoring9.01 Ratings00 Ratings
Customer Data Governance10.01 Ratings00 Ratings
Data Connectors9.01 Ratings00 Ratings
Data Enhancement10.01 Ratings00 Ratings
Data Ingestion10.01 Ratings00 Ratings
Data Storage10.01 Ratings00 Ratings
Data Visibility10.01 Ratings00 Ratings
Event Data9.01 Ratings00 Ratings
Identity Resolution10.01 Ratings00 Ratings
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AmperityCinch
Small Businesses
Bloomreach
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Score 9.0 out of 10
Vbout
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Score 9.9 out of 10
Medium-sized Companies
Bloomreach
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Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Enterprises
Bloomreach
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Score 9.0 out of 10
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Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AmperityCinch
Likelihood to Recommend
9.0
(2 ratings)
-
(0 ratings)
User Testimonials
AmperityCinch
Likelihood to Recommend
Amperity
I think Custora is a great fit for B2C companies that are trying to take their relationship marketing programs to the next level and outside of basic segmentation. It's a great platform to consolidate all customer, order history, and campaign history type data into one platform to obtain a 360 degree view of the customer. Additionally I would say, if an organization is resource constrained from an analytics perspective, the platform also makes great sense to invest in. It provides out of the box predictive analytics, and custom lifecycle triggers to align a retention marketing program around. Outside of the upfront work to get the platform up and running, it's very marketer friendly to utilize
Verified User
Anonymous
Read full review
Cinch
No answers on this topic
Pros
Amperity
  • Real-time insights are spot on with minimal millisecond differences
  • Customer profile creation is on point with very good data unification capabilities
  • Data ingestion from multiple sources and cleaning of PII data
  • The insights engine is highly refined even having behavioural insights capability
Verified User
Anonymous
Read full review
Cinch
No answers on this topic
Cons
Amperity
  • Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here
  • We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement
Verified User
Anonymous
Read full review
Cinch
No answers on this topic
Alternatives Considered
Amperity
Amperitiy's data model is much more refined compared to the competition which makes it ideal for firms looking for a no-nonsense CDP. However, it lacks campaigns and delivery features when compared to some other CDP providers like mParticle and Clevertap. The pricing is good and the usage-based pricing ensures that even small to mid-sized teams can afford it. Support can be improved though.
Verified User
Anonymous
Read full review
Cinch
No answers on this topic
Return on Investment
Amperity
  • Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
  • We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications
Verified User
Anonymous
Read full review
Cinch
No answers on this topic
ScreenShots

Cinch Screenshots

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