mParticle
mParticle
Overview
What is mParticle?
The mParticle customer data platform supports data collection from a wide variety of sources and provides standardization, cleansing and deduping, and tags, as well as data enrichment via scoring, contextual or behavioral data, as well as segmentation and customer profile...
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Pricing
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- No setup fee
For the latest information on pricing, visithttps://www.mparticle.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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An overview of mParticle
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Product Details
- About
- Integrations
- Tech Details
- FAQs
What is mParticle?
The mParticle customer data platform supports data collection from a wide variety of sources and provides standardization, cleansing and deduping, and tags, as well as data enrichment via scoring, contextual or behavioral data, as well as segmentation and customer profile management.
mParticle Video
Learn what mParticle is and how it can help your team simplify your customer data infrastructure today!
mParticle Integrations
- Amazon Advertising Sponsored Products
- Shopify
- Aarki
- Adobe Target
- Algolia
- Airship
- Amazon Redshift
- Bluecore
- CleverTap
- Epsilon Publishers
- Dynamic Yield
- Emarsys
- Google Analytics
- Google BigQuery
- Iterable
- Kissmetrics
- Looker
- Microsoft Azure
- Sailthru
- Twilio SendGrid
- Snowflake
- Tapjoy
- Treasure Data
- Webtrends Analytics
- Zendesk
- Wootric
mParticle Technical Details
Operating Systems | Unspecified |
---|---|
Mobile Application | No |
Frequently Asked Questions
The mParticle customer data platform supports data collection from a wide variety of sources and provides standardization, cleansing and deduping, and tags, as well as data enrichment via scoring, contextual or behavioral data, as well as segmentation and customer profile management.
Reviewers rate Support Rating highest, with a score of 8.
The most common users of mParticle are from Enterprises (1,001+ employees).
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Reviews and Ratings
(19)
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January 24, 2023
A good starting point for understanding the power of CDP
- Audience creation
- Data forwarding
- Data governance
- ID Sync
- The lag is really bad. There is no way to do real-time targteing
January 17, 2023
mParticle Review
This is our main customer data platform where we funnel multiple data sources into specific downstream tools/platforms.
- Ease of setting up connections
- Consistent data flow
- No missing data issues
- Support - often times it feels like they're trying to create a sales opportunity rather than actually provide support - whether it's technical or non-technical.
- Some connection setups are not as consistent with respect to the procedure of setting up the connection, e.g. setting user identities in Braze.
- Audiences...definitely not as robust as Amplitude
January 17, 2023
Great Product, Great Team
mParticle provides the capability to collect and syndicate customer data in secure way through several integrations with our technology partners and vendors. The added flexibility of filters to transform or remove data from feeds, or leverage AWS Lambda functions makes it easy to only send the data we need, in the right format. We are also able to leverage their Data Privacy Controls to support our compliance with regulations and laws.
- 200+ Integrations
- Flexibility around what data to send (filters, rules, AWS Lambda)
- Data Plans and data quarantining
- UI improvements
- More advanced querying interface within the UI
- Livestream for production data
January 16, 2023
MParticle - works well overall for our particular use case
We use MParticle to port segments we create through ADP to our respective platforms. These are ACR segments that are valuable for our digital campaigns.
- Easy to use
- Links to multiple platforms
- Good customer service
- could have a better troubleshooting guide
- errors aren't explained well
- the monthly limits based on MTUs
January 15, 2023
Great value, excellent customer service.
Send server to server events to several platforms simultaneously Send audiences to external platforms.
- Audience segmentation
- Server data ingestion
- Client services
- Lookback window for events
- Number of audiences available
January 14, 2023
Great to ensure trustworthiness of your data.
To support a wide variety of customer journeys, we collect user behavior data from our apps, backend, and external services. mParticle helps us to ensure we have accurate and trustworthy data to drive those journeys. It checks all incoming customer data to match our data plan and only forwards data that is valid. All or parts of the data are then forwarded to external services we use for user behavior analysis, sending customer journey notifications, and many more.
- Ensure trustworthiness of data.
- Connect different data sources at a central point.
- Allow to define where data should be sent to.
- Debug any data related issues that come from bugs in internal or external services.
- Some documentation can be improved — incredibly best practices when connecting external services.
November 01, 2022
mParticle is a great choice for a CDP
We use mParticle as our central CDP along with a variety of inbound & outbound data integrations powering our data platform. Inbound integrations include our mobile app, web app, and backend services. Outbound integrations include Mixpanel, Branch, Algolia, Iterable, S3 and custom webhooks. We rely on mParticle to receive and ship data between various services that operate the business.
- Great Accelerator program for Startup companies
- Best-in-class customer/technical support
- Easy management of inbound & outbound data stream integrations
- Debugging data issues via the dashboard
- Audience/dashboard functionality
- Moonshot: Being able to express integration configuration via code!
October 19, 2022
Its great... If you use it 100%
We initially started using Mparticle as a CDP. Starting using it to ingest first-party events from the mobile apps and use the Service to service integrations to ingest data from our APIs. The main use case was to sync data downstream to other 3rd party applications like Iterable, mParticle, etc.
- Forwarding Data.
- Built in connectors.
- Easy to use interface.
- UI for events for customers takes time to update, its unreliable.
- Hard to inspect the data once its inputted.
- Not possible to link data with other non-customer related data.
October 19, 2022
mParticle solves critical data needs and helps you get the most from downstream vendors.
Our company leverages mParticle to ingest data from multiple client-facing platforms and backend services. This allows us to properly aggregate all our data into a single source of truth. We then are able to utilize this data downstream for customer engagement, analytics, and other technical event-driven needs(ie, feature flags).
- Collect customer data from multiple sources.
- Integrated with wide breadth of vendors and verticals.
- Helps track unregistered user data into registered user data.
- As more partners are integrated often takes communication between both companies to properly implement. Helping solve more of this cross-communication tech implementation through more detailed documentation would smooth the process out even more.
October 11, 2022
mParticle Experience Assessment
We use it to capture the main events and metrics from our communication efforts to then integrate this information to Amplitude.
- Data availability.
- Data governance.
- Data accuracy review.
- Having more analytics features to transform variables.