mParticle

It just does its job. Very basic. Reporting is minimum. Error messages don't provide any details to self trouble shoot.

The mParticle support team is very knowledgeable. Recently we are working with a client who created a new App. The mParticle team resolved all the issues. They get into calls within short notice and provide code snippets along with technical know-how to resolve the issues.

mParticle is very well suited for a company trying to funnel data without creating its own proprietary data pipeline/infrastructure.

Not in the right position to answer this.

mParticle is a flexible solution for data syndication between myriad inputs and outputs to different and disparate systems.

Our mParticle support team is responsive, collaborative, and dedicated to supporting us in solving our problems.

I believe my team only has MParticle for a particular use case, so I can't really say for other scenarios where it is less appropriate. For our needs, Mparticle works well in order to port the audiences we need to most of our necessary platforms. The drop off isn't too significant either, so these audiences are scalable which is important as well.

I've had a positive experience with my direct representative, but then when attempting to troubleshoot the process becomes more convoluted with looping in support and sometimes takes longer than expected to be resolved.

Well suited for enterprise companies that can afford the full extent of the product (not light versions) and has many millions of customers to manage

They will go above and beyond and will file tickets If they don't have the answer. They are friendly, respectful, and punctual.

If you can't trust the data you get into your customer journey service or user behavior analysis tool, mParticle can make a difference quickly. We used it to great success getting from untrustworthy data to reliable data in no time. If you already have a great data pipeline or use a user behavior analysis tool that includes checks for ensuring the trustworthiness of data, you might not need mParticle. If you have a lot of external or internal services you need to connect to your customer data, then mParticle is definitely worth looking at.

Overall they are very responsive and helpful. To improve their support, they could provide more help on best practices when integrating some services. It highly depends on what services you need to interface with, and we only had a minor issue with one of many services that took a bit longer to figure out with their help.

Do not integrate multiple analytics / customer messaging / download attribution SDKs into your mobile or web apps, duplicating data and risking a fragemented view of the customer. Instead integrate mParticle as a CDP, and configure the necessary integrations which will enable you to progress towards a world of the single-view of the customer.

Also works great to import historical data into a newly onboarded/integrated tool.

Superb technical support, always going the extra mile to understand your problem and work towards solutions. Specifically, the team are happy to jump on Zoom to troubleshoot the problem.

If you have a small/medium company with no data & Insights team or a very small engineering team, it could work to connect the different apps and consolidate your customer data in one place. As soon as it starts growing and requirements become more complex to link external data.

Really great support from the team, including Slack, etc. Not a 10, as it would be great to have had more architectural discussions from the beginning that could help us use the tool in a more optimal way.

Works well for multiple platforms. Easy to aggregate all your data across multiple platforms into a single source of truth. Integrates with many downstream vendors making it easier to get the most out of your partners( customer engagement platforms, analytics, attribution, feature flagging, etc.). The interface takes some time to get used to in the mParticle dashboard, but the support from the mParticle team is always responsive and available to solve all needs!

As responsive as any Company I have ever worked with. Most responses are on the same day. The team goes above and beyond to make sure you get to a solution and answer. They do not leave you hanging after onboarding, and our partnership has been strong for over six years.

To capture real-time data is excellent. In terms of transforming the data into new variables to create user attributes it could improve.

Abhin our customer success manager is always following up our requirements and give us outstanding advice in how to use the platform in the best way.