Customer Verified
Score 7.3 out of 10


What is mParticle?

The mParticle customer data platform supports data collection from a wide variety of sources and provides standardization, cleansing and deduping, and tags, as well as data enrichment via scoring, contextual or behavioral data, as well as segmentation and customer profile...
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Recent Reviews

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How mParticle Differs From Its Competitors

Unified Customer Data

The SDK load time is very low. It is low footprint and easy to implement. mParticle has OOTB connectors for about 98% data sources and they can be connected using the simplified UI with very low code.
We are using user actions and user attributes collected from multiple systems such PoS system, Sno…
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Unified Customer Data

Yes, mParticle is great and doing this, but often times there are other chaotic moments that are difficult to troubleshoot, e.g. some connections work and some do not, despite the connection being shown as active and sending data.
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Unified Customer Data

Activation of customer data is easier with mParticle based on integrations, however this has sometimes been problematic from a technical standpoint with outages and audiences not being received properly by connected platforms
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Unified Customer Data

mParticle had a big impact on our Data quality, and with its Data Plan feature, we have been able to continuously identify issues and tackle them quickly. Adding new tracking data or services has been made easy, which effectively means we spend less time on implementation and testing.
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Unified Customer Data

With an easy and straight forward set up, mParticle enabled us to have full analytics capabilities at launch of our mobile app. This meant we were never flying blind in terms of customer analytics, as we had Mixpanel set up as an outbound integration from the get-go. Furthermore, integrating new …
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Unified Customer Data

As we had other integrations where we stored and mastered the data for our customer profiles, etc. Mparticle became a system where we were copying the data over. It is excellent for custom 1st party events, but when using it as a CDP, we need to be clear that If we change the customer data on the …
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Unified Customer Data

Customer identity is crucial to understanding our customer conversion from an anonymous user to an activated user. This data allows our marketing team to iterate quickly without needing to leverage engineering resources.
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What is mParticle?

The mParticle customer data platform supports data collection from a wide variety of sources and provides standardization, cleansing and deduping, and tags, as well as data enrichment via scoring, contextual or behavioral data, as well as segmentation and customer profile management.

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  • No setup fee
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  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Demos

An overview of mParticle
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Product Details

What is mParticle?

The mParticle customer data platform supports data collection from a wide variety of sources and provides standardization, cleansing and deduping, and tags, as well as data enrichment via scoring, contextual or behavioral data, as well as segmentation and customer profile management.

mParticle Video

Learn what mParticle is and how it can help your team simplify your customer data infrastructure today!

mParticle Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

The mParticle customer data platform supports data collection from a wide variety of sources and provides standardization, cleansing and deduping, and tags, as well as data enrichment via scoring, contextual or behavioral data, as well as segmentation and customer profile management.

Reviewers rate Support Rating highest, with a score of 8.

The most common users of mParticle are from Enterprises (1,001+ employees).
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Reviews and Ratings


Attribute Ratings


(1-10 of 10)
Companies can't remove reviews or game the system. Here's why
Partha Sarma | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
We have multiple uses of mParticle
  • as the hub that sends data to all other platforms - GA, Braze, Snowflake, Branch, FB and Google Ads .
  • As the activation platform to create and share audiences
  • As a data governance tool
  • Audience creation
  • Data forwarding
  • Data governance
  • ID Sync
  • The lag is really bad. There is no way to do real-time targteing
It just does its job. Very basic. Reporting is minimum. Error messages don't provide any details to self trouble shoot.
The mParticle support team is very knowledgeable. Recently we are working with a client who created a new App. The mParticle team resolved all the issues. They get into calls within short notice and provide code snippets along with technical know-how to resolve the issues.
January 17, 2023

mParticle Review

Score 7 out of 10
Vetted Review
Verified User
This is our main customer data platform where we funnel multiple data sources into specific downstream tools/platforms.
  • Ease of setting up connections
  • Consistent data flow
  • No missing data issues
  • Support - often times it feels like they're trying to create a sales opportunity rather than actually provide support - whether it's technical or non-technical.
  • Some connection setups are not as consistent with respect to the procedure of setting up the connection, e.g. setting user identities in Braze.
  • Audiences...definitely not as robust as Amplitude
mParticle is very well suited for a company trying to funnel data without creating its own proprietary data pipeline/infrastructure.
Not in the right position to answer this.
Score 9 out of 10
Vetted Review
Verified User
mParticle provides the capability to collect and syndicate customer data in secure way through several integrations with our technology partners and vendors. The added flexibility of filters to transform or remove data from feeds, or leverage AWS Lambda functions makes it easy to only send the data we need, in the right format. We are also able to leverage their Data Privacy Controls to support our compliance with regulations and laws.
  • 200+ Integrations
  • Flexibility around what data to send (filters, rules, AWS Lambda)
  • Data Plans and data quarantining
  • UI improvements
  • More advanced querying interface within the UI
  • Livestream for production data
mParticle is a flexible solution for data syndication between myriad inputs and outputs to different and disparate systems.
Our mParticle support team is responsive, collaborative, and dedicated to supporting us in solving our problems.
Score 5 out of 10
Vetted Review
Verified User
We use MParticle to port segments we create through ADP to our respective platforms. These are ACR segments that are valuable for our digital campaigns.
  • Easy to use
  • Links to multiple platforms
  • Good customer service
  • could have a better troubleshooting guide
  • errors aren't explained well
  • the monthly limits based on MTUs
I believe my team only has MParticle for a particular use case, so I can't really say for other scenarios where it is less appropriate. For our needs, Mparticle works well in order to port the audiences we need to most of our necessary platforms. The drop off isn't too significant either, so these audiences are scalable which is important as well.
I've had a positive experience with my direct representative, but then when attempting to troubleshoot the process becomes more convoluted with looping in support and sometimes takes longer than expected to be resolved.
Score 7 out of 10
Vetted Review
Verified User
Send server to server events to several platforms simultaneously Send audiences to external platforms.
  • Audience segmentation
  • Server data ingestion
  • Client services
  • Lookback window for events
  • Number of audiences available
Well suited for enterprise companies that can afford the full extent of the product (not light versions) and has many millions of customers to manage
They will go above and beyond and will file tickets If they don't have the answer. They are friendly, respectful, and punctual.
Score 10 out of 10
Vetted Review
Verified User
To support a wide variety of customer journeys, we collect user behavior data from our apps, backend, and external services. mParticle helps us to ensure we have accurate and trustworthy data to drive those journeys. It checks all incoming customer data to match our data plan and only forwards data that is valid. All or parts of the data are then forwarded to external services we use for user behavior analysis, sending customer journey notifications, and many more.
  • Ensure trustworthiness of data.
  • Connect different data sources at a central point.
  • Allow to define where data should be sent to.
  • Debug any data related issues that come from bugs in internal or external services.
  • Some documentation can be improved — incredibly best practices when connecting external services.
If you can't trust the data you get into your customer journey service or user behavior analysis tool, mParticle can make a difference quickly. We used it to great success getting from untrustworthy data to reliable data in no time. If you already have a great data pipeline or use a user behavior analysis tool that includes checks for ensuring the trustworthiness of data, you might not need mParticle. If you have a lot of external or internal services you need to connect to your customer data, then mParticle is definitely worth looking at.
Overall they are very responsive and helpful. To improve their support, they could provide more help on best practices when integrating some services. It highly depends on what services you need to interface with, and we only had a minor issue with one of many services that took a bit longer to figure out with their help.
Mark Gibaud | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use mParticle as our central CDP along with a variety of inbound & outbound data integrations powering our data platform. Inbound integrations include our mobile app, web app, and backend services. Outbound integrations include Mixpanel, Branch, Algolia, Iterable, S3 and custom webhooks. We rely on mParticle to receive and ship data between various services that operate the business.
  • Great Accelerator program for Startup companies
  • Best-in-class customer/technical support
  • Easy management of inbound & outbound data stream integrations
  • Debugging data issues via the dashboard
  • Audience/dashboard functionality
  • Moonshot: Being able to express integration configuration via code!
Do not integrate multiple analytics / customer messaging / download attribution SDKs into your mobile or web apps, duplicating data and risking a fragemented view of the customer. Instead integrate mParticle as a CDP, and configure the necessary integrations which will enable you to progress towards a world of the single-view of the customer.

Also works great to import historical data into a newly onboarded/integrated tool.
Superb technical support, always going the extra mile to understand your problem and work towards solutions. Specifically, the team are happy to jump on Zoom to troubleshoot the problem.
Score 6 out of 10
Vetted Review
Verified User
We initially started using Mparticle as a CDP. Starting using it to ingest first-party events from the mobile apps and use the Service to service integrations to ingest data from our APIs. The main use case was to sync data downstream to other 3rd party applications like Iterable, mParticle, etc.
  • Forwarding Data.
  • Built in connectors.
  • Easy to use interface.
  • UI for events for customers takes time to update, its unreliable.
  • Hard to inspect the data once its inputted.
  • Not possible to link data with other non-customer related data.
If you have a small/medium company with no data & Insights team or a very small engineering team, it could work to connect the different apps and consolidate your customer data in one place. As soon as it starts growing and requirements become more complex to link external data.
Really great support from the team, including Slack, etc. Not a 10, as it would be great to have had more architectural discussions from the beginning that could help us use the tool in a more optimal way.
Score 10 out of 10
Vetted Review
Verified User
Our company leverages mParticle to ingest data from multiple client-facing platforms and backend services. This allows us to properly aggregate all our data into a single source of truth. We then are able to utilize this data downstream for customer engagement, analytics, and other technical event-driven needs(ie, feature flags).
  • Collect customer data from multiple sources.
  • Integrated with wide breadth of vendors and verticals.
  • Helps track unregistered user data into registered user data.
  • As more partners are integrated often takes communication between both companies to properly implement. Helping solve more of this cross-communication tech implementation through more detailed documentation would smooth the process out even more.
Works well for multiple platforms. Easy to aggregate all your data across multiple platforms into a single source of truth. Integrates with many downstream vendors making it easier to get the most out of your partners( customer engagement platforms, analytics, attribution, feature flagging, etc.). The interface takes some time to get used to in the mParticle dashboard, but the support from the mParticle team is always responsive and available to solve all needs!
As responsive as any Company I have ever worked with. Most responses are on the same day. The team goes above and beyond to make sure you get to a solution and answer. They do not leave you hanging after onboarding, and our partnership has been strong for over six years.
Score 9 out of 10
Vetted Review
Verified User
We use it to capture the main events and metrics from our communication efforts to then integrate this information to Amplitude.
  • Data availability.
  • Data governance.
  • Data accuracy review.
  • Having more analytics features to transform variables.
To capture real-time data is excellent. In terms of transforming the data into new variables to create user attributes it could improve.
Abhin our customer success manager is always following up our requirements and give us outstanding advice in how to use the platform in the best way.
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