A fantastic Analytics CDP
September 05, 2023
A fantastic Analytics CDP
Score 9 out of 10
Vetted Review
Verified User
Software Version
Amperity CDP
Modules Used
- Amp360
Overall Satisfaction with Amperity
We use Amperity's CDP for single customer view profiles. It is one of the best analytics CDPs with a highly refined data model that provides real-time actionable insights. We also use it for real-time advertisement bidding by linking to the Google ads platform. Its unique ID feature has been really helpful in collating data into a single view from disparate sources.
- Real-time insights are spot on with minimal millisecond differences
- Customer profile creation is on point with very good data unification capabilities
- Data ingestion from multiple sources and cleaning of PII data
- The insights engine is highly refined even having behavioural insights capability
- Campaign features need to be developed in-house for a complete, seamless CDP package
- Message delivery and targeting features need to be refined further
- Support for on-prem deployment and support for multiple hosting options
- Improved service quality and more frequent feature rollouts
- Predictive modelling which can guess the customer's next move
- Data unification from various disparate sources into a single profile
- Support for zero-party and first-party data, especially since third-party data is getting sunsetted
- Accurate loyalty analysis and churn prevention analytics features that provide detailed customer journey and next-best-action insights
- Increased audience understanding and segmentation capacity for profile building
- Enabled better targeting for social media campaigns
- Increased ROI of digital ads spent and helped attribute for every dollar spent
- Increased efficiency of the marketing team by providing detailed insights
Amperitiy's data model is much more refined compared to the competition which makes it ideal for firms looking for a no-nonsense CDP. However, it lacks campaigns and delivery features when compared to some other CDP providers like mParticle and Clevertap. The pricing is good and the usage-based pricing ensures that even small to mid-sized teams can afford it. Support can be improved though.
Do you think Amperity delivers good value for the price?
Yes
Are you happy with Amperity's feature set?
Yes
Did Amperity live up to sales and marketing promises?
Yes
Did implementation of Amperity go as expected?
Yes
Would you buy Amperity again?
Yes