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CitrusAd vs. Criteo Commerce Yield

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    CitrusAd

    Score6 out of 10
    N/ACitrusAd is presented as a Retail Media Platform for sponsored product ads, banners and email ads, from the company of the same name in Chicago.N/A

    Criteo Commerce Yield

    N/AN/ACommerce Yield is a monetization platform built for retailers and marketplaces to unlock new revenue streams from their digital properties and first-party data. With modular solutions (ranging from a white-label self-service platform to APIs), Commerce Yield powers direct demand while also improving incremental growth through brand, agency, and partner integrations. Commerce Yield’s retail media technology aims to ensure ad relevancy, optimize campaign performance, and deliver closed-loop…N/A
    Pricing
    CitrusAdCriteo Commerce Yield
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    CitrusAdCriteo Commerce Yield
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Criteo Commerce Yield operates on a revenue share pricing model, paid by the retailer. Some add on solutions and services may incur additional fees.
    More Pricing Information
    User Ratings
    CitrusAdCriteo Commerce Yield
    Likelihood to Recommend
    6.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    CitrusAdCriteo Commerce Yield
    Likelihood to Recommend
    CitrusAd
    Well suited Targeting Capabilities: it allows advertisers to reach highly relevant audiences with their ads. CitrusAd has algorithms and data analytics to target consumers based on their browsing behavior, demographics, purchase history, and other relevant factors. Purchase history is a capability we will be interested in. Customizable Campaign: CitrusAd provides advertisers with customizable campaign options to suit their specific needs and objectives. I.e., sponsored products, cross-sell sponsored products, display ads. Improve Automatic targeting: To ease the campaign creation process and let the RMN manage the campaign budget. Integration with CRM: Straighforward integration with 3Ps to enable easy usage of the suppliers' data in their CRM to optimize campaigns.
    Incentivized
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    Criteo
    No answers on this topic
    Pros
    CitrusAd
    • easy to learn
    • auctioning model
    • campaign performance
    Incentivized
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    Criteo
    No answers on this topic
    Cons
    CitrusAd
    • automatic targeting for campaigns
    • better analytics reports
    • speed
    Incentivized
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    Criteo
    No answers on this topic
    Alternatives Considered
    CitrusAd
    We know about Criteo and Crealytics, but we have not evaluated any other solution at this stage. These two are alternatives that we could integrate into our platform to give our clients more flexibility. We started with CitrusAd because they are offering the base capabilities we need now and we had experience with them.
    Incentivized
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    Criteo
    No answers on this topic
    Return on Investment
    CitrusAd
    • Quick go to market
    • Increase Retail Media revenue
    Incentivized
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    Criteo
    No answers on this topic
    ScreenShots

    Criteo Commerce Yield Screenshots

    Screenshot of analytics showing which placement didn't fill and why.Screenshot of where to set the availability status for each campaign, and its ad type.Screenshot of where to manage campaigns, and buy types Indirect sold and Direct sold accounts can be accessed.Screenshot of where to review pending line items.Screenshot of revenue reports.