CitrusAd vs. Criteo Commerce Yield

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
CitrusAd
Score 6.0 out of 10
N/A
CitrusAd is presented as a Retail Media Platform for sponsored product ads, banners and email ads, from the company of the same name in Chicago.N/A
Criteo Commerce Yield
Score 0.0 out of 10
N/A
Commerce Yield is a monetization platform built for retailers and marketplaces to unlock new revenue streams from their digital properties and first-party data. With modular solutions (ranging from a white-label self-service platform to APIs), Commerce Yield powers direct demand while also improving incremental growth through brand, agency, and partner integrations. Commerce Yield’s retail media technology aims to ensure ad relevancy, optimize campaign performance, and deliver closed-loop…N/A
Pricing
CitrusAdCriteo Commerce Yield
Editions & Modules
No answers on this topic
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Offerings
Pricing Offerings
CitrusAdCriteo Commerce Yield
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsCriteo Commerce Yield operates on a revenue share pricing model, paid by the retailer. Some add on solutions and services may incur additional fees.
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Best Alternatives
CitrusAdCriteo Commerce Yield
Small Businesses
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 7.1 out of 10
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 7.1 out of 10
Medium-sized Companies
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 7.1 out of 10
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 7.1 out of 10
Enterprises
Marin Software (discontinued)
Marin Software (discontinued)
Score 9.1 out of 10
Marin Software (discontinued)
Marin Software (discontinued)
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CitrusAdCriteo Commerce Yield
Likelihood to Recommend
6.0
(1 ratings)
-
(0 ratings)
User Testimonials
CitrusAdCriteo Commerce Yield
Likelihood to Recommend
CitrusAd
Well suited Targeting Capabilities: it allows advertisers to reach highly relevant audiences with their ads. CitrusAd has algorithms and data analytics to target consumers based on their browsing behavior, demographics, purchase history, and other relevant factors. Purchase history is a capability we will be interested in. Customizable Campaign: CitrusAd provides advertisers with customizable campaign options to suit their specific needs and objectives. I.e., sponsored products, cross-sell sponsored products, display ads. Improve Automatic targeting: To ease the campaign creation process and let the RMN manage the campaign budget. Integration with CRM: Straighforward integration with 3Ps to enable easy usage of the suppliers' data in their CRM to optimize campaigns.
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Criteo
No answers on this topic
Pros
CitrusAd
  • easy to learn
  • auctioning model
  • campaign performance
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Criteo
No answers on this topic
Cons
CitrusAd
  • automatic targeting for campaigns
  • better analytics reports
  • speed
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Criteo
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Alternatives Considered
CitrusAd
We know about Criteo and Crealytics, but we have not evaluated any other solution at this stage. These two are alternatives that we could integrate into our platform to give our clients more flexibility. We started with CitrusAd because they are offering the base capabilities we need now and we had experience with them.
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Criteo
No answers on this topic
Return on Investment
CitrusAd
  • Quick go to market
  • Increase Retail Media revenue
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Criteo
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ScreenShots

Criteo Commerce Yield Screenshots

Screenshot of analytics showing which placement didn't fill and why.Screenshot of where to set the availability status for each campaign, and its ad type.Screenshot of where to manage campaigns, and buy types Indirect sold and Direct sold accounts can be accessed.Screenshot of where to review pending line items.Screenshot of revenue reports.