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CitrusAd vs. Fishbowl Inventory

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    CitrusAd

    Score6 out of 10
    N/ACitrusAd is presented as a Retail Media Platform for sponsored product ads, banners and email ads, from the company of the same name in Chicago.N/A

    Fishbowl Inventory

    Score7.9 out of 10
    N/AFishbowl Advanced is the company's on-premises inventory tracking, warehousing, and manufacturing solution with hosted capabilities, offering real-time inventory visibility and control across all locations and order fulfillment for physical warehouses, on-the-go inventory, 3PL, or drop shipping.N/A
    Pricing
    CitrusAdFishbowl Inventory
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    CitrusAdFishbowl Inventory
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    User Ratings
    CitrusAdFishbowl Inventory
    Likelihood to Recommend
    6.0
    (1 ratings)
    8.1
    (5 ratings)
    Support Rating
    -
    (0 ratings)
    7.0
    (1 ratings)
    User Testimonials
    CitrusAdFishbowl Inventory
    Likelihood to Recommend
    CitrusAd
    Well suited Targeting Capabilities: it allows advertisers to reach highly relevant audiences with their ads. CitrusAd has algorithms and data analytics to target consumers based on their browsing behavior, demographics, purchase history, and other relevant factors. Purchase history is a capability we will be interested in. Customizable Campaign: CitrusAd provides advertisers with customizable campaign options to suit their specific needs and objectives. I.e., sponsored products, cross-sell sponsored products, display ads. Improve Automatic targeting: To ease the campaign creation process and let the RMN manage the campaign budget. Integration with CRM: Straighforward integration with 3Ps to enable easy usage of the suppliers' data in their CRM to optimize campaigns.
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    Fishbowl
    Fishbowl is well suited for warehouse operations because you can control, monitor, report or view the progress of materials all the way from purchasing and receiving to the shipment and tracking of products. It integrates with major carriers and with QuickBooks so it does offer a suite that can support the entire operation. It allows for workflow monitoring, so particular groups or products can be tracked.
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    Pros
    CitrusAd
    • easy to learn
    • auctioning model
    • campaign performance
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    Fishbowl
    • Inventory control - provides easy/accurate reports. Also, cycle counts can be done at any time. The warehouse team was easily trained.
    • Sales Orders - Fishbowl allowed us to have the sales orders accessible to everyone and linked the customers' purchase order to the orders and work orders (within the system). It no longer needs to be manually linked.
    • Custom reports - for a small fee we had reports customized specifically for our company.
    • Link to Quickbooks - invoices generated directly after closure of sales order.
    Incentivized
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    Cons
    CitrusAd
    • automatic targeting for campaigns
    • better analytics reports
    • speed
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    Fishbowl
    • MRP
    • BOM creation
    • Unified interface
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    Support Rating
    CitrusAd
    No answers on this topic
    Fishbowl
    Originally the support for Fishbowl was very poor. It was hard to get anyone to help. In the last 12 - 14 months, it has greatly improved and if it continues this way I would certainly rate it higher.
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    Alternatives Considered
    CitrusAd
    We know about Criteo and Crealytics, but we have not evaluated any other solution at this stage. These two are alternatives that we could integrate into our platform to give our clients more flexibility. We started with CitrusAd because they are offering the base capabilities we need now and we had experience with them.
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    Fishbowl
    Fishbowl is more useful than QuickBooks Manufacturing if you operate complex manufacturing with multiple multi layered BOMS
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    Return on Investment
    CitrusAd
    • Quick go to market
    • Increase Retail Media revenue
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    Fishbowl
    • Positive: Decreased time spent on copy/pasting in spreadsheets.
    • Positive: Easier to analyze costs and guarantee efficiency.
    • Negative: Time to get it up and running is really difficult to work with.
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    ScreenShots