Claritas PRIZM Premier vs. Sumdata.me

• Nielsens account managers are amazing. I could brag about my account rep forever.
• Get onsight training, it helps the process start at lightspeed.
• Importing external information into consumerpoint is tricky, but super fast once it is learned. I'm pretty tech saavy and I did it wrong initially. Formatting is finicky. That's part of why the onsight training is so great.

Easy to use, easy to start, very budget - wise, especially for micro and small business

• Segmentation.
• Media targeting and buying.
• Behavioral research.
• Purchasing behaviors.

• Discover similar business to your existing customers data base
• Show business information and comparison based on location, industry, and many more factors
• They showing the contact person in the business and way to connect

• I would like better projections for micromarkets, such as non US Census metro areas.
• Organic segmentation can be very time consuming, but it always is.

• I think it will be helpful to get more "live" data
• I am waiting to see the future marketplace feature

It can be expensive, but the strategic insights you get from it are unreal. It is one of those products that we now wonder what we did without it. Segmentation is a must in whatever business and PRISM makes it significantly easier. We reviewed several synthetic and organic segmentation methods, including ESRI and k means clustering analysis, and PRIZM is by far the best.

it really helped me in getting engaged with new potential customers and also increased my conversion rate

It is more beneficial to small businesses and much easier to use. In the micro/small business market, it is all about connecting the right people with their specific needs and communicate in person with potential customers, and in this, SumData.me specialize

• Definitely a return on investment. We have been able to make much better use of our media buys. We have seen conversion rates skyrocket because of the targeting we were able to do.
• Our media buys were much more cost efffective. An example is the TV listing pages of the newspaper was cheaper than the front page for certain segments.
• It has helped support expansion into a new market for our health insurance products.
• We are able to design products based on the populations needs and behaviors rather than what someone heard.
• We were also able to map risky health behaviors across our service area and target the unhealthy by zip code.

• Positive, for the low cost for user, I discovered much more customers than before