2 Ratings
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Score 8 out of 100
8 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Attribute Ratings

  • CleverMaps and Nielsen Digital Ads Ratings are tied in 1 area: Likelihood to Recommend

Likelihood to Recommend

8.0

CleverMaps

80%
1 Rating
8.0

Nielsen Digital Ads Ratings

80%
1 Rating

Likelihood to Recommend

CleverMaps (formerly CleverAnalytics)

If you need to characterize the loaded data with statistical parameters, it is preferable to do the analysis previously and only load the results for the software to show them. This does not detract from the software, it is simply impossible to "have the best of everything" in a single application.
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Nielsen

I would definitely use Nielsen Digital Ads Ratings on all digital campaigns. This can work equally well for static digital campaigns as well as video digital campaigns. It helps digital buyers and planners with analysis at the end of campaigns and gives them results based on campaign criteria. It allows them to plan scenarios for future campaigns. It wouldn’t work so well on non-digital campaigns, but hopefully, in the future, it will allow for complete all channel analysis and data capture.
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Pros

CleverMaps (formerly CleverAnalytics)

  • The response of the software to the requirements has been consistently fast. Only in extreme cases where the speed of the internet system present in the site where the tool is being used is extremely slow, we have recorded delays in accessing information.
  • The software allows the possibility of several people located in different geographic locations, simultaneously accessing the same information, without interfering with each other.
  • It has made it possible to detect "information gaps" that were thought to be non-existent, and that resulted in expedited decision-making, to try to fill the gap or to find alternative solutions, not initially contemplated.
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Nielsen

  • Accurate data set
  • Robust results
  • Large-scale data
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Cons

CleverMaps (formerly CleverAnalytics)

  • It is not functional if it is intended to be used in small mobile screens, since to achieve an adequate visualization of the maps and the side panel, at least one screen the size of a tablet is needed.
  • There are times when you do not want to show (for reasons of confidentiality or for commercial reasons, for example) all the data that is associated and loaded in the database. So far we have not found a way to load the data in a way that ensures that "sensitive data" is displayed only when desired, and not automatically with the data set in general. The option is possible. Research is continuing on this.
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Nielsen

  • Better integration
  • Cross media report
  • After sales support
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Pricing Details

CleverMaps

Starting Price

Editions & Modules

CleverMaps editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Nielsen Digital Ads Ratings

    Starting Price

    Editions & Modules

    Nielsen Digital Ads Ratings editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Alternatives Considered

      CleverMaps (formerly CleverAnalytics)

      With sincerity, the company has not opted in particular for any of these applications. It has evaluated the benefits and weaknesses of the named applications and other additional ones that are not included in the previous list. As it happens with almost everything in life: there are skills and potentialities of a software that are more applicable in certain fields of work, and for certain characteristics inherent to the data that it handles. Within this same company, there are applications that are more useful for a certain type of data and information and less versatile for others.
      More important is the knowledge that must have, about the data and processes involved, the person who has the responsibility of selecting a certain software.
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      Nielsen

      No answers on this topic

      Return on Investment

      CleverMaps (formerly CleverAnalytics)

      • It allowed detecting "information gaps" in places where it was not expected that this scenario could occur.
      • It has made it possible to quickly visualize, locations where, although information existed, this information was relatively old, or of low quality compared to that which can be obtained with the most recent technologies.
      • The detection of these scenarios improved the level of satisfaction that the company routinely asks of its clients, who stated that they are highly satisfied with the level of knowledge that the company has in relation to information, especially the historical records, that in our field of action is of high importance.
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      Nielsen

      • Positive ROI on most digital campaigns
      • Reduces the manual work
      • Allows for more time planning
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