Cloudinary vs Salsify

• Cloudinary is the best in the market for photo and video transformations.
• Cloudinary takes customer's requests for special features and implements them very quickly.

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• Nearly instant publication of product content onto ecommerce platforms that support API connections. As the number of these connections grows, this will become more powerful.
• Salsify's support team is usually very helpful, and always friendly. Development is constantly ongoing.
• My favorite aspect of Salsify is the ability to quickly see what information is missing from a given product. Using readiness reports to identify gaps helps the whole team focus on what is important within their sphere of responsibility.
• Image transformation is powerful. In the past, we had to rename, resize, crop, etc. to meet different expectations. Now, we just program the right transformations, hit a button, and Salsify does the heavy lifting.

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• Their API does require URLs that can get quite lengthy and not always easy to parse on sight.
• Documentation on how transformations work and what they actually do to your image could be clearer (what does force_strip actually mean?).
• Although a free tier exists and is quite generous, should you need to acquire a premium plan for your needs the pricing at scale can climb quickly.

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• Video syndication is challenging in that the native file formats take up storage and streaming options are not available to the end user.
• Initial mapping of channels could be easier if a drag and drop format would be available rather than setting up custom formulas.
• If catalogs could be exported to PDF format that would be a huge plus.

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• Images are essential to our product and using Cloudinary has allowed us to serve them up in a cost-effective and efficient way. Not having to worry about your images frees you up to tackle the real challenges for your product.

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• Saves our designers and product information specialists time by automating many of the functions they previously did manually.
• Gives us speed-to-market with new product information syndication and updates.
• Adoption in-house has taken longer than desired but eventually there was buy-in after people understood what it did.

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