Commanders Act Enterprise Tag Manager vs. UberTags (Discontinued)

If you need a single place where you can handle all the third party pixels, this is a well-suited platform. As well as if you want to keep the deployment independent from all other (and more complex) deployments driven by IT. If you need a pixel to be fired not just when the page loads, but based on user actions, you should use the events and that's pretty complex to handle.

Incentivized

1. Are you currently running a lot of scripts on the website?
2. Does it take a long time to get DevOps to implement and push scripts live?
3. When a script is live and doesn't work, how long does it take to troubleshoot it and push the fix live?
4. Do you frequently change or add scripts to the website?
5. Are you looking to improve your page load speed?

If any of these are current challenges, UberTags is well-suited to resolve those needs.

Incentivized

• Creating new pixels is very easy, as well as organizing all of them, handling prioritization between different partners' pixels.
• Defining the perimeters and constraints where the pixels need to be fired is a breeze.
• Deploying the container and keeping track of all the modification is very well done.
• The configuration of the deduplication rule is pretty flexible.

Incentivized

• Very simple and easy-to-use UI
• Compatible with just about any third-party script out there
• Excellent customer support

Incentivized

• Reports. Tag Commander lacks in term of reports of what's happening. There is an additional module called Attribution Management System that gives you a lot of insights, but more basic reports to understand what has been fired will be useful.
• Support. Tag Commander support is very low responsive. It took several days to have the first feedback and generally, it takes a lot of emails to get what you need.
• Deduplication engine flexibility. The engine is there and it works pretty well, until you have a slightly different need. In that case you need to implement something custom in terms of implementation, reports, etc. A more flexible approach would be useful.

Incentivized

• No support for Google and Bing Webmaster Tools verification codes

Incentivized

• The customer support is great. Any time I have a question that is not already answered by their extensive support libraries, their support team gets back to me quickly and always helps me accomplish what I'm trying to do
• You can't beat the price vs functionality
• The tool is frequently improved
• It's all-around the easiest tag management solution to use that I've seen.

Incentivized

UberTags is both very inexpensive and easy to use. One of the biggest challenges with Google Tag Manager is that it is very difficult to use. Implementation is very complex, there's not much automation to it, and it doesn't really save much time in the long-run. TagMan is a great alternative to UberTags, but I found that UberTags is much easier to use, provides the same functionality, and comes with a much lower price tag.

Incentivized

• It let us deploy new pixels/fixes to pixels independently from the IT deployment process.
• It let us easily turn on/off and sort the pixel execution based on partners' priority, assuring better data tracking for more important partners.
• It provides out of the box pixel implementation for tons of partners, but really often we need to rewrite the pixel from scratch as they're not up to date.

Incentivized

• Improved workflow
• Quicker testing to production with scripts
• Improved page load speeds

Incentivized