commercetools is an omnichannel eCommerce platform with additional functionality like point-of-sale through cloud deployment.
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Spree
Score 7.4 out of 10
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Spree Storefront is a modular, open source e-commerce platform with a large community, comprehensive API and integration features right out of the box. Spree is comprehensive enough for large ecommerce stores and easy enough for small online merchants.
Commercetools is generally a very flexible, smart platform for eCommerce business. It's an API enabled, cloud solution that makes integration seamless and quick to deploy. It's also a modern platform that utilizes API query languages like GraphQl. It lacks some functionalities in pricing and geographic variations of product portfolio but the platform is constantly improving and new functionalities are added.
Spree is a great solution if you have a highly customized business idea and need a very robust eCommerce solution to support your very creative and detailed sales methods. Because it's an open source platform, there are a ton of ways that his platform can be customized to meet virtually any business idea that you can dream up. With that said, the platform requires dedicated development support to make sure everything is stable and supported at all times.
Pricing - Commercetools has pricing limitations with respect to customer/SKU combination. If an organization provides lots of custom/contract pricing for customers, Commercetools has difficulty mapping it in. They are working on this to make it more flexible.
Geographic variations in product portfolio - Commercetools has central product master that doesn't provide product activation/enabling based on different geographies/elevation/sales office structures. Some creative mapping skills are needed to overcome this limitation.
Data mapping limitations - Commercetools lacks in out of the box data mapping limitations to full fledged ERP platforms. Extensive data mapping workshops are necessary to fit the functionalities of an ERP platform from order, to delivery , to warehouse operations and billing.
I don't want to knock other products but let's say that the more famous shopping carts, although they have great functionality off the peg, are limited in terms of branding ability and further customisation. Invariably you get a site which looks and feels like many others. This will suit many companies as a low cost option which is very competent. However the fully customisable front end that we need, and will continue to develop, is not possible with these turn-key solutions.