Comscore Media Metrix Multi-Platform vs. Nielsen ONE

Comscore Media Metrix Multi-Platform

5 Reviews and Ratings

Nielsen ONE

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Comscore Media Metrix Multi-Platform	Score8 out of 10	N/A	Comscore Media Metrix Multi-Platform (formerly Xmedia) provides an unduplicated view of a total audience behavior across desktops, smartphones and tablets. Users can measure the consumption habits of a digital audience and a competitive set with insights into audience size, demographic composition and engagement, as well as Advanced Audience behaviors, lifestyles, and digital interests. MMX Multi-Platform offers person-level reporting across all devices and screens on all forms of digital…	N/A
Nielsen ONE	N/A	N/A	Nielsen ONE delivers deduplicated, cross-media measurement in one place, letting publishers and platforms know exactly who’s watching and giving media buyers the power to plan, optimize and measure campaigns with confidence. The Nielsen ONE platform is designed to meet today’s needs and tomorrow’s opportunities—for both ads and content. By validating big data with our people-based panels and device recognition, Nielsen ONE gives granular insight into impressions, reach and frequency across…	N/A

Pricing

Comscore Media Metrix Multi-Platform

Nielsen ONE

No answers on this topic

No answers on this topic

Pricing Offerings
Comscore Media Metrix Multi-Platform	Nielsen ONE
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

No setup fee

No setup fee

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User Ratings
	Comscore Media Metrix Multi-Platform	Nielsen ONE
Likelihood to Recommend	7.0 (2 ratings)	- (0 ratings)

User Testimonials
	Comscore Media Metrix Multi-Platform	Nielsen ONE
Likelihood to Recommend	Comscore Comscore is one of the leaders in the space when it comes to cross-channel planning/reporting tools. They are priced less premium compared to other providers who have the same capabilities. I like how there is a single identifier for users where we can measure holistically across different media channels for publishers Incentivized Joseph Alleruzzo Director, Client Lead Read full review	Nielsen No answers on this topic
Pros	Comscore Allows users to measure a total audience views across multiple platforms, and take those platform-specific views and convert them into a single, translatable metric. The platform presents the data so that a user is not only looking and inferring action or viewership across multiple platforms but through a single identifier that clarifies or makes sense of that cross-channel data. Allows you to slice up a single campaign and surmise how it will perform across various subsets of media. Incentivized Verified User Read full review	Nielsen No answers on this topic
Cons	Comscore Overall platform interface. Faster reporting. More partners need to be added for analysis. Incentivized Joseph Alleruzzo Director, Client Lead Read full review	Nielsen No answers on this topic
Alternatives Considered	Comscore comScore Xmedia is by far the most granular and local offering. Google Analytics is a solid supplemental to the real campaign data you glean from comScore and SimilarWeb presents a nice high-level picture of the total viewership from a recurring or historical perspective. Incentivized Verified User Read full review	Nielsen No answers on this topic
Return on Investment	Comscore It has allows for us to streamline our partner mix. Provides us with easy reporting for clients. Gives us one planning tool. Incentivized Joseph Alleruzzo Director, Client Lead Read full review	Nielsen No answers on this topic
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