Overall Satisfaction with Comscore Xmedia
We use Comscore Xmedia within the media department of our agency. We basically use it to get a total audience view of measurement across multiple platforms. Ideally, we like to see platforms/buys holistically versus separated out by platform. This is a great tool for not only planning, but also reporting and delivery potential.
- Single interface.
- Common currency for measurement.
- Robust methodology.
- It has allows for us to streamline our partner mix.
- Provides us with easy reporting for clients.
- Gives us one planning tool.
Do you think Comscore Media Metrix Multi-Platform delivers good value for the price?
Are you happy with Comscore Media Metrix Multi-Platform's feature set?
Did Comscore Media Metrix Multi-Platform live up to sales and marketing promises?
Did implementation of Comscore Media Metrix Multi-Platform go as expected?
Would you buy Comscore Media Metrix Multi-Platform again?
Comscore is one of the leaders in the space when it comes to cross-channel planning/reporting tools. They are priced less premium compared to other providers who have the same capabilities. I like how there is a single identifier for users where we can measure holistically across different media channels for publishers.