Comscore Xmedia - A Great Cross-Platform Solution
April 28, 2021
Comscore Xmedia - A Great Cross-Platform Solution
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Comscore Xmedia
We use Comscore Xmedia within the media department of our agency. We basically use it to get a total audience view of measurement across multiple platforms. Ideally, we like to see platforms/buys holistically versus separated out by platform. This is a great tool for not only planning, but also reporting and delivery potential.
Pros
- Audience overlap reports.
- Consumer engagement with TV and digital.
- Analyzes media subsets.
Cons
- Overall platform interface.
- Faster reporting.
- More partners need to be added for analysis.
- Single interface.
- Common currency for measurement.
- Robust methodology.
- It has allows for us to streamline our partner mix.
- Provides us with easy reporting for clients.
- Gives us one planning tool.
I primarily use Comscore Xmedia for clients on a day to day basis since it is best for cross channel. SEM Rush is more for paid search efforts.
Do you think Comscore Media Metrix Multi-Platform delivers good value for the price?
Yes
Are you happy with Comscore Media Metrix Multi-Platform's feature set?
Yes
Did Comscore Media Metrix Multi-Platform live up to sales and marketing promises?
Yes
Did implementation of Comscore Media Metrix Multi-Platform go as expected?
Yes
Would you buy Comscore Media Metrix Multi-Platform again?
Yes
Comments
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