TrustRadius
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.https://dudodiprj2sv7.cloudfront.net/product-logos/Du/bb/UP417EGQ7C6Z.PNGGoogleAmazing Basic Metrics with Little Effort2019-01-12T01:07:25.915ZWe use Google Analytics with a lot of our clients that want to get detailed information about their viewers and their basic browser metrics or profiles. Additionally, we will track user traffic within their site. Gathering these metrics helps identify which sections of the site needs more growth, which sections could be trimmed, and also helps target code optimizations based on the browser base of the users visiting their site.,Quick and easy to set up.
Powerful metrics and traffic flows.
Ability to enable detailed metrics through action tracking.,Visualizing metrics on detailed actions can be tricky to set up.
Exporting dashboards/reports could be a little more emphasized.,9,We've been able to provide good data to direct updates for our users with minimal effort.
We've been able to provide professional looking reports for stakeholders with minimal effort.
We've been able to easily track trends over time.,New Relic,New Relic, Amazon Web Services, Microsoft AzureSean PattersonGoogle Analytics Best for Business2018-09-07T20:54:39.407ZGoogle Analytics is used by me as an administrator in my company. We basically use it to target most of audience when advertising with this platform, because it converts well.,Advertising my blog pages and post
Selling my ebooks
Increasing my blog audience,The site should be made simpler to use
The site should all forms of ATM cards
The site be able to send monthly reports to users,6,It is good for businesses like blogging
It has much advantages to internet marketers
It is simple,Mathias AmoduGoogle Analytics should be everyone's first web analytics solution2014-05-02T20:07:27.271ZOur business is an online website. We use Google Analytics to track site traffic, overall engagement on the site, key events that happen -- all with an aim toward understanding our user base and what is working and not working on our site and our efforts to increase traffic and engagement (and monetization!),Aggregates statistics along multiple dimensions for quick analysis -- geography, traffic source, campaigns, landing pages, etc.
With goal tracking, it allows you to see conversion rate metrics (be they site registration, purchase, or whatever) across various landing pages or audience segments
It's very simple to create sets of queries and group them together in dashboards of key metrics and trends and share them with colleagues across the organization,Google Analytics does allow you to filter results based on a primary or secondary dimension (e.g. landing page and source) -- but it would be better if the user could pick finer grained segments utilizing more dimensions (e.g. "visitors from Canada who visited Landing Page X via Inbound Referral Link)
Comparing results over time (week on week, etc) should have shortcuts for common analyses (vs same day last week, vs same month last year, etc)
With Google Analytics (and all their products really), Google will change things by adding functionality or changing the names of concepts (recently they changed "Visits" to "Sessions") without so much as a peep alerting the user base. While most of the changes are for the better, a heads-up would be professional and appreciated.,8,We spend far less time assembling quick views of web data for ad hoc analysis than we otherwise would.
We are able to track website conversions at a fairly high granularity with far less effort than we would otherwise require
Because it's free we can give access to Google Analytics to all our employees and bring more transparency to our operational performance and enable the curious to discover new insights.,,6,1,Analyze web traffic (visits, pageviews) by source
Analyze site engagement (pageviews, time on site, bounce rate, etc..) by source and page type
Analyze conversion rates (site registrations, purchases, etc) by source and page type,We developed a widget that allows other sites to embed pieces our content (as a teaser to click through to our site). By setting up a separate Google Analytics instance for exclusive use by the widget, we can isolate views and clickthrough rates on the widget without having to filter them out of our other site traffic (which we would have to do by default everywhere otherwise). So my suggestion is make use of the ability to setup multiple Google Analytics instances where appropriate.
By using non-interaction events, we are able to measure engagement and time on pages that would otherwise count as bounces with zero duration. This is important for separating the effect of a true bounce (this page wasn't useful to the user and they immediately left) from a softer bounce (they came and read the page for 5 minutes but then didn't see anything else interesting and so left the site). We set a threshold internally and ping the GA server every 30 seconds or so but only send interaction events after a minute to ensure the person was really engaged before we "debounce" them.
With Universal Analytics, we're able to send analytics events from the server side of our application to the same Google Analytics instance, which can be very useful in avoiding client-side race conditions and other threading issues. UA can also be used for tracking across not just server (vs client/browser) but mobile apps as well. If you haven't upgraded your Google Analytics instance to Universal, you should.,We plan to make use of the audience segmentation features (to differentiate between behavior of registered vs non-registered users).
We plan to make broader use of the Content Segmentation features which are quite handy when you have a site like ours that is dynamically generated and contains tens of thousands of pages (and growing).,10,No,Price
Product Features
Product Usability
Prior Experience with the Product
Vendor Reputation,I would not have spent as much time looking at KISSmetrics honestly. We may revisit it as an add-on for deeper dives into individual user behaviors but Google Analytics gives you a lot of runway for instrumenting, analyzing, and improving a site (or app) well before you need to think about replacing or adding to it.,8,If you've got a large or complex site that's dynamically generated, make use of the content groupings dimensions which will make it far easier to track behavior.
Instrumentation using custom dimensions is also recommended (for user IDs or other attributes about their user or their session or even experimental page treatments).,Some - we have done small customizations to the interface,No - the product does not support adding custom code,We built a wrapper around the client-side code that fires google analytics events to also fire them to other systems (like Pendo for product adoption tracking, Optimizely for A/B testing segmentation, etc), but no custom code within Google Analytics itself.,Analyzing traffic and its relative performance along multiple dimensions
Setting up dashboards of commonly reused analyses is quite easy,Analyzing traffic along two dimensions (and possibly filtering on either or both) is fairly cumbersome and requires too many clicks. For instance, looking at traffic by landing page type (a content grouping) and then narrowing down into traffic that came via SEO requires a bunch of repetitive steps (vs there being a shortcut dropdown for traffic source type as there is now for content grouping... ),Yes,8,Yes,Universal allows us to log events from the server side of our application more cleanly (and mobile in the future),Since they tend not to announce new features or interface changes before just springing them on the user base, who knows?,No,NoVerified UserGoogle Analytics - the best free tool for website behavior2018-11-14T02:57:17.886ZI love Google Analytics. It's a free tool and fairly easy to understand once it's installed by a developer team. All my clients at the agency use Google Analytics to understand their web traffic,User activity
Time on page
Location of user
Source of website visitors,Hard to install
Can be challenging to find the information you are looking for
Cannot look at specific users - data is aggregated,10,Understand user behavior
Allows us to reinvest in new content for top visited pages
SEO,Adobe Analytics,Google Ads (formerly AdWords)Verified UserInvaluable, if you come in with clear focus.2018-06-22T16:22:51.943ZWe've used Google Analytics to set up and optimize sales channels for customers, we use Google Analytics to optimize our own website, as well we've integrated GA with our ETL & BI solution, OnMetric.,GA tracks user behaviors wonderfully
GA provides invaluable insights regarding the geographic dispersal of customers.
Paired with embeddable click events, GA is an indispensable solution for website conversion optimization.,The learning curve is steep.
There are so many features, you really run the risk of information overload.
There is little effort made to provide context, and so one must draw their own conclusions to drive actions.,9,While very little in this world is truly free, the only real cost to using Google Analytics is time, from your PM's, your web admins, your engineers, your email admins, and QA analysts--but it is without a doubt time well spent.
Because you run the risk of paralysis by analysis, one must pick their battles with Google Analytics. If you go in with a clear, concise set of objectives, and a competent technical supporting cast, you will succeed.
On the reverse side of the same coin, if you come in without a purpose, you run the risk of getting bogged down in all of the information without immediate relevance, and you may just leave behind this treasure trove of invaluable analytics in search of said relevance.,AWS Lambda, Magento, DrupalKyle Reichelt
Unspecified
Google Analytics
2023 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
