TrustRadius
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.https://media.trustradius.com/product-logos/Du/bb/UP417EGQ7C6Z.PNGGoogle Analytics is Our Go-To Web Analytics SolutionGoogle Analytics is our go-to tool for web analytics. It is free, powerful, and insightful. We install Google Analytics on all of our client's websites. The whole organization uses Google Analytics, our sales team, account managers, and customers. Google Analytics gives you the data you need to make informed decisions about your marketing.,Robust data. Easy to use, yet powerful. Continually evolving and improving.,Data overload - It can be easy to spend hours in Google Analytics without walking away with insights that lead to action.,10,Google Analytics provides us with the data we need to run impactful SEO campaigns and high return on investment paid search campaigns.,Adobe Analytics,6,Google Search Console, Google Ads (formerly AdWords)Google analytics helped us secure funding!!We can literally track everything that happens on our website, from where the visitor originated from, the product they viewed, the product they purchased, everything!! We are able to track our customers, see the products they are interacting with; see our total sales over a period of time and all of this for free!!!,We can track the total purchases customers make on our website We can track the origins from which our customers originate from We can create goals and execute marketing campaigns,New features are being rolled out almost daily and it is very hard to catch up. Integration of codes can be somewhat cumbersome if you are not a developer. Would like to see real-time data showing what pages our customers are accessing etc.,10,Google Analytics helped us secure funding!! Google Analytics also made us understand our customers better. We looked at our data and knew what products our customers were searching for and buying.,Microsoft Advanced Threat Analytics (formerly Aorato), AWS Cloud9 and Oracle Advanced Analytics,10Google Analytics: a great web analytics platformGoogle Analytics is the cornerstone of our web analytics. We use it to monitor our web sites performance and gain insights around past performance and future opportunities. It is used by our digital and marketing teams. The key use case for it is viewing aggregate web data across a variety of dimensions.,Aggregates web data Highly performant data capture High availability and uptime,Getting more targeted in segmenting users Integrating other data sources to web activity Seeing actual search terms for organic traffic,8,Clear understanding of web performance Low cost for web analytics Uncovers insights that can be actioned,Adobe Analytics, HubSpot, Mixpanel and Webtrends Analytics,4,Hotjar, SwiftypeLove some Google Analytics!We use it to track our website stats and conversion rates on our landing pages. It is mainly used by the marketing department especially between demand gen and digital teams. It helps us find what is important to our users and how they are using our site and landing pages.,User-friendly Easy to use Beautiful charts,Sometimes it is hard to find the info on the dashboard.,10,It increases revenue,Moz,10,WordPress, PardotGreat way to track all website user behaviors!Currently, we use Google Analytics to monitor all of the traffic that visits our website. We are able to view all of the sources that send traffic our way. Also, it is helpful to learn about the users who come across our website. The breakdown that Google Analytics gives us is by far superior to anything else we have used that is on the market.,The software tracks exactly where every user is sent from whether it is a Google search or social media. The data that Google Analytics gathers from each user is detrimental to the success of our business. It offers unique incite from each user in regard to demographics. It makes it super simple to find out what demographic we need to spend our resources on retargeting.,There was a bit of a learning curve to implement the software on our website. Some of the reporting functions can be difficult for a novice employee. There can be a small lag when trying to run larger reports.,10,The software has enabled us to target the correct user that spends money on services we sell. For virtually no cost to start, we are able to increase sales by targeting the right user. By knowing what our best traffic sources are, we are able to know where to best spend our marketing dollars.,,9,WordPress, Facebook for Business, ShopifyGoogle Analytics (standard/free) is great for small businesses or fledgling eCommerce sitesGoogle Analytics (standard) is a robust package for free usage. It's essential for any business that is not investing in a major paid platform (like Premium). About 10% of my clients use Google Analytics standard instead of a premium or paid analytics platform.,Comprehensive reporting Easy implementation Clean and easy-to-use reports Ability to integrate with other platforms for enhanced use like Google Cloud Platform,Sampled data (unlike Premium),6,Simple and easy to use reporting Helping make organizations more performance-focused and quantitative Robust set of advanced tools for a small business,Google Analytics Premium,4,Google Analytics Premium, Google BigQuery, Google Cloud StorageThe BEST free web analytics tool on the marketWe use it for a lot of stuff: Checking from there traffic is coming fromTop landing pagesTop exit pagesTime on site/pageConversionsCreating reportsAudience insightsDesktop/Mobile visits, and much more!For a free tool, this is outstanding. You can give users access to see this as well. Really understanding what a business needs, and then pairing Google Analytics to help support those goals is the best way to use it. Otherwise, you will spend countless hours in Google Analytics and not have any actionable tasks.,Free Easy to read reports Detailed web analytics Integrated with Google AdWords Social media traffic analytics,Data overload Conversions and goals are tricky to setup Integrate it with Google Search Consoles into one interface,10,Allows us to see which channels are delivering more traffic Putting time into building out lacking traffic channels Testing out various digital mediums,Kissmetrics, Woopra and Chartbeat,5Review on Google Analytics from an analyst's perspectiveGoogle Analytics is being used mainly in the Digital Analytics organization. We are using Google Analytics to report and analyze website traffic and conversion data. Also, we are using Google Analytics to inspect bot traffic patterns.,Visualizing traffic patterns. Showing website data in an organized way. Very easy installation.,It is missing drag-and-drop-type data analysis functionality. Its tagging structure is not very sophisticated. It does not provide in-depth technical support from Google.,7,Google Analytics helped us to get quick data on smaller projects. Google Analytics does not require dedicated IT support, so it helps to achieve a higher ROI. Google Analytics is easy to learn, so it helps to reduce training expense.,Adobe Analytics,5,DomoGreat and useful tool for data analyticsGoogle Analytics is a great tool shared between our IT and marketing departments at our college. Google Analytics allows us to collect data that can provide important insights about the visitors to our school site. The data is being used extensively to take important decision for our marketing department on who to target while doing the marketing campaigns.,Easy to use and doesn't require a lot of training Provide useful data Data is easily accessible and provides great insights Page specific data Nice reporting system,Might not be suitable for people without a good amount of technical knowledge Not flexible for integration with other apps,9,Google Analytics provides us with important information that helps us to make critical decisions.,Adobe Analytics,9,Zoom Video Webinar, TeamViewer, Google DriveGoogle Analytics: a must for any website and digital marketerGoogle Analytics is used by our company to track the website traffic and conversions for our clients' websites. We also use it to track the effectiveness of our clients' ad spend in Google Ads to maintain a high level of ROI for our clients. Additionally, Google Analytics allows us to optimize our clients' digital advertising dollars so they can effectively spend money in the right places across today's complex digital universe.,Tracks website traffic and measures that traffic to the source of the traffic. also measures audience activity once they arrive on a client's website. can track conversions in whatever that measurement might be and the source of those conversions.,Training is on your own unless you want to pay a third party vendor for training. although they do offer certification classes, they are not a good reflection of real-world situations. Communication has decreased considerably since Google has gone public. The Help Desk is now outsourced to another country where English is not the first language spoken and the support team is not that well versed in the details of Google Analytics.,8,the ability to effectively manage Clients' digital ad spend to drive meaningful traffic to their websites, has helped our company enjoy a 400% increase in clients in a short period of time. the data gathered and presented by Google Analytics is without a doubt the single largest contributing factor to client retention. Almost all of our clients have seen substantial growth in Sales since coming on board with us and allowing us to manage their digital assets with the data provided by Google Analytics.,,5,Google Ads (formerly AdWords), NinjaCat, Google Ad ManagerGoogle Analytics Gets the Job Done!We use Google Analytics to track the usage of our website, the SEO keywords analysis, and traffic behaviors to understand where people are being directed from. With google analytics were able to better position keyword strategies, understand what marketing to invest in and where the conversions are coming from. Google Analytics is constantly coming out with new features to help understand our site traffic.,Site analytics. User behaviors. Conversion analytics.,Recommended dashboards. Recommendations for traffic. More detailed analysis of traffic.,9,Keyword SEO improvement. Where to spend marketing dollars. Where users come from.,HubSpot, Kissmetrics and Optimizely,9,AWS EC2 Container Service, AWS Elastic Beanstalk, Microsoft SQL ServerThe one stop solution for your sales, marketing and operational performance that even beginners can understand.Used by e-commerce department within our whole group as the obvious and worldwide accepted solution to measure traffic, sessions, sources of traffic, product/sales performance, sales versus actual sales, flow & journey of customers, user experience, cities performance, and site speed.,Reliable data on live views and users by time of day, day of the week. For e-commerce retail, it’s important to see which are the quiet or crowded hours. Reliable data on audience behaviour & checkout drop rates. Reliable data on traffic sources and which contributes the most revenue - you can determine where you can better allocate your money to. Great AI insights - you can receive data you wouldn’t know you had within seconds of opening Google Analytics.,Google Analytics on the mobile app is not as complete or as easily accessible as on desktop. Setting e-commerce goals is not easy and to this day I still don’t know what’s the actual use. Could be better connected with Facebook Ads so we can see integrated, more insightful data.,9,Through Google Analytics, I am able to understand that my returning visitors are always rising steadily from just 5% to 15% now since I launched it 2 years ago, meaning these are people I should nurture if I want more loyal visitors. We are a multi-brand e-commerce fashion site, and through Google Analytics I got insights on which brand page visits spiked the last few weeks/months, which brands are having a moment, and which ones need more attention. Without Google Analytics, I wouldn't be able to differentiate between this. It's pointless for me to find specific performing products on Google Analytics. I can do it myself manually through Magento. It takes too much time and setting up.,Dynamic Yield, Google Data Studio, Google Tag Manager and Facebook Pages Manager,7,MageNative Magento 2 Mobile App, Mailchimp, Facebook for Business, Dynamic YieldThe KPI King!We use Google Analytics to measure specific KPIs related to our website and social media activity. For example, we recently completed a redesign of the website and the user experience, so we are tracking metrics like time on page, number of page visits, unique visitors and the blog roll very closely.,Ability to manipulate the time frame to see historical data vs present data Percentage increase or decrease at a glance for important metrics List of pages and how they are performing from a UX perspective,It can be hard to navigate at first. The settings are cluttered and setting it up on your website isn’t intuitive - the script is often hidden Sharing the dashboard with others should be easier and more clear,9,Increases client retention Aligns our team internally,Databox,8GA is a must-have analytics offering for most sitesGoogle Analytics is the best, easiest and least expensive analytics platform on the market. We use it to monitor the health of our web site and see the customer journey. Specifically, with our current company, which is relatively small and new, it teaches us quickly what topics are of most interest to our prospects. Without GA, we just wouldn't know.,Implementation: Adding a snippet of code to the site is easy. Metrics: It's pretty easy to tell one of 100 stories in the first 10 minutes with the platform. Automation: Setting up dashboards and automatic email of information makes it even more powerful.,Depth: There is depth here but takes some work to get accustomed to the platform to find it. Agility: Sites change but GA doesn't always take that into consideration. E-Commerce: I would typically recommend another tool if the real money is needing to be tracked.,10,Support for content that is most interesting to our prospects. Shows areas of the site that are weakest. Keeps the website top of mind internally.,Adobe Analytics,5,SEMRush, Media Radar, Constant Contact, WebinarJam, GoDaddy, Meltwater Media Intelligence PlatformKiller Data With Little To No EffortWe use Google Analytics to monitor all of our web traffic and referral sources. It is our tool that is used to know if the content that is created is being read if there are any issues with our website, and if a promotion or plan is working or not for a web presence.,It shows the data in an easy to use fashion. It is quick and easy to install. It really tracks everything that is done on a website.,I wish I could see more on mobile. I think it is hard to learn how to use at first. I think some of the "search" traffic isn't properly separated.,9,I can place a value on an email campaign by measuring goals through Google Analytics. I can see if the time spent on new content is making a difference in traffic. I can also see if a paid ad is driving traffic and conversions.,Yoast Wordpress SEO Plugins,8,Canvas, Adobe Audition, Adobe Illustrator CCGoogle Analytics -- A must have for anyone on the webAs a media company, we rely on Google Analytics to monitor the performance of our contents -- mostly news stories. We track what type of articles performs best and at which platform, to know what we should focus on and where we can improve. Google Analytics is used by the Editorial, Sales, and Marketing departments.,Tracking what content performs best. Monitoring the performance of our content across different distribution platforms. Tracking the performance of our campaigns, especially paid ones. Comparing the effectiveness of two similar distribution platforms, so we can get the most out of our budget.,Specific dashboards, for media companies, for registered users and paid subscribers. Sometimes an article has different UTMs, and since it's shared on different platforms, and GA treats different UTSs to mean different pages, this results in separate pageviews counts, which can be misleading. It will help a lot if GA provides a guidebook, or best-practice, for media companies and publishers so we can maximize efforts.,10,We know what articles and content that we should focus on. The Editorial team can focus on producing more quality stories. Experiments can be measured more objectively. The Sales department can sell our products confidently, as they are backed with numbers and our performance metrics. The Social Media team can analyze which distribution platform is best for our company. Each distribution platform has its own dashboard, but we still measure their performances through GA, to be more thorough and objective.,5,Echobox, TaboolaQuick down and dirty analytics softwareGoogle Analytics is being used to track and analyze any web traffic. It addresses questions like: "How many people are filling out our trial form?", "How many use this web page?", "Who's coming to our site and from where?" and more. It's mostly being used by the Marketing department, but is being used by some product teams to track key KPI's and determine the performance of prototypes or production products.,Wealth of data. There is too much data, honestly. It's very customizable. It's very easy to drill in and out and modify parameters to meet a specific need. It's easy to get set up. Right out of the box, it requires no customization.,It doesn't think for the user much. It basically overwhelms them with information, which can be hard to digest and can lead to some false assumptions. Oftentimes, nuanced questions are really hard to find good answers for. Something that should be simple like: "how many users logged in?" is often really difficult depending on how your web application is built. Data visualization isn't very useful. The graphs seem useful at first, but honestly end up using the tables most of the time. Occasionally I'll spot some trends in the data vizualization, but it's pretty uncommon.,7,It's highlighted areas of improvement that can be made. It's hard to quantify it though. There's been no negative impact as far as I can see. It cost nothing.,,10Google Analytics -- A great option for individual and small businessesWe use Google Analytics across our whole organization for dozens of websites, but primarily for our flagship corporate site. It addresses our business need of measuring traffic to web pages and other measurements such as bounce rate, time on page and demographic information. We do some work with different types of segmentation and advanced analytics, although I personally do not delve into that area.,It's relatively easy to use even for beginners -- basic reports are simple to run. The user interface is pretty intuitive. Real-time stats and usage are very beneficial. Demographics information is easy to access.,Not all measurements are easy to understand intuitively (i.e., page value). Being able to easily add additional dimensions for filtering results would be nice. It does not report on file downloads from your site, at least from what I have seen.,8,It allows us to see which web pages are most popular. It allows us to see how people are finding our pages. Allows us to see where our users are coming from geographically. Each of these allows us to plan our future content and resources based on what this data tells us -- we aim to create content that caters most to who our audience is.,Adobe Analytics,3,Adobe Experience Manager, Asana, SlackGoogle Analytics ReviewGoogle Analytics is being used to track visitors and conversions across multiple sites to understand acquisition by channel for optimizing lead generation. It provides a solution in understanding where leads are coming from and the ROI from marketing activity to better optimize the marketing budget for growth.,Web tracking and conversions across multiple channels. Out-of-the-box attribution reporting. Individual and device tracking. Integrates well with Data Studio for extended reporting.,Limited or costly integration with other Marketing Technology platforms (MAPs, CRMs, etc). Resources to learn, train others can be modernized or organized.,10,Provides historical data and insights so that we can benchmark and improve our web sites. Real time data visualization provides the team the information required to adapt quickly to changes in trends. Provides a much more efficient workflow than aggregating data from several sources.,Adobe Analytics and Oracle Analytics Cloud,7Google Analytics ReviewWe used Google Analytics (GA) to help many of our clients run A/B Tests and other personalization campaigns through tools such as Adobe Target, Optimizely, Google Optimize, etc. While we also used GA for general site deep-dive data inquiries, we were primarily focused on leveraging it to aid our analysis regarding our testing programs.,GA is obviously the price-conscious choice of the group. Bottom barrel product for a bottom-barrel price (especially the free version). But to its credit, it can be cheap (or free). GA can be routed through Google's Data Studio platform, which I believe is a far superior and significantly more intuitive tool. The integration between Google Optimize and GA is pretty seamless and does provide a basic/cheap method of starting a testing program.,There were times where data was literally incorrect (not even close to being correct at times). There is little to no tech support (obviously if you are using the free version especially). Adobe's tech support, in contrast, isn't amazing, but it at least exists. GA's data sampling can lead to confusing or unhelpful results. It may be the single least-intuitive tool I've ever used. It's not built for A/B testing and personalization campaigns if that's what you're considering leveraging it for (in other words, it will be a bit duct-taped together to get it to do what you need it to do). 2 segment maximum is extremely limiting. No ability to gather HIT-level insights. Segment builder is cumbersome.,3,It wasn't great to use, but it would still probably have to be a positive ROI being it was free. Although, the opportunity cost (hours spent doing something that could be done in Adobe Analytics in 5 minutes for example) could be apart of an argument that it was a negative ROI.,Adobe Analytics,1,Adobe Analytics, Adobe Target, OptimizelyAnalyze your companies online presence with Google AnalyticsGoogle Analytics is being used by the marketing department and shared with the owners of the company. We use Google Analytics to determine what our presence is online, how people are finding us and what they are looking for in our services.,We like the snapshot of how many customers called us. We like and look at how many asked for directions to get to us. The analytics tell us exactly how many visited our website. We use this information to make enhancements on the web materials. The insights are probably what we use most to understand exactly what our customers are searching for when looking for us.,The reviews are nice to see, but when a client posts an inappropriate review it is very difficult to have it removed if you can even remove it at all. This area could use some improvement. We would like to see what search engine or browser they are using. If this were possible, we could enhance our web capabilities. If we could have more information like where they are searching for us, this would be beneficial to understand our reach.,9,We have not been able to see a great return on the use of the Google Analytics. We primarily use it to improve our communications. Most of our customers come to us by word of mouth. Google Analytics does not provide that grass roots approach.,Qualtrics,1,Blackbaud CRM, Microsoft 365 BusinessGet to know more about your visitorsWe use Google Analytics on our eCommerce website to spot not only what current pages on our site are trending, but also to see the visitors origins so we can increase advertising on those social media platforms. Additionally, we use google analytics to monitor the success of different advertising campaigns to determine which are most viable for further investment without stretching our advertising budget too thin. This allows us to better focus our limited advertising budget while still conducting some basic A/B testing on our audience.,Monitoring website referrals. Extensive data analysis capabilities. Improved eCommerce integration for more detailed data reporting. Useful Demographic information on your website's audience. Helpful AI system to spot data-reporting problems, and trends. Well designed mobile application.,Overly complex report lists (way too many reports for most users. A "basic" or simplified model would be more useful to new users). Incomplete social media referral data (Youtube and Facebook for example only list top domain, no additional information provided). Referral spam and fake traffic have become a major issue (fake referrals injected into analytics data, requiring users to filter out this junk data). Less accurate recently with more people blocking tracking software like Analytics.,9,Reduced marketing overhead by pinpointing which channels were most effective and least effective. Helped visualize traffic flow to the website over time of the week to help plan site downtime for maintenance. The newer eCommerce reporting features help analyze sales data to determine which products have the highest and lowest conversion rates.,BigCommerce, QuickBooks Online, RingCentral, RingCentral MeetingsOne place for all of your dataIt is used to track all our traffic analysis. Along with our traffic analysis, we are also using this for conversion tracking as we set up the goals in the analytics. For now, it is only used by the Marketing department but we have a plan to introduce this platform to the whole organization.,Understanding customers' behavior and interaction with the website is essential to study carefully to understand their likes and dislikes before making any changes. Google Analytics provides important data on whether your web traffic is coming from desktop or mobile devices. Looking at aggregated data gives us a much better read about which channels influence performance.,While Google Analytics offers amounts of information on your website performance, it is still somewhat limited. Google Analytics can be confusing and overwhelming for new users.,7,With high investment in ads, we are seeing good numbers on Analytics.,Albacross,7,Marketo, Unbounce, WordPress, Salesforce Service CloudTrack your website's visitors in no time.I have been working on an SEO project for the past 2 years and I use Google Analytics to see every visitor's activity on my client's website. Other than counting website visitors, I also conclude whether the traffic is Organic, Refferal, or Direct. Google Analytics is like my spy for learning my visitor's activities.,Visitor's Location Landing Page of Every Visitor Goal Completions,The Not Provided Section can be a bit more liberal instead of hiding the entire Data set. Admin section should have Live Help Section as it is a bit confusing for beginners.,8,I Love the Aquisition part as I can clearly view where did my lead come from.,Ahrefs Site Explorer and SEMRush,Ahrefs Site Explorer, SEMRushAmazing Basic Metrics with Little EffortWe use Google Analytics with a lot of our clients that want to get detailed information about their viewers and their basic browser metrics or profiles. Additionally, we will track user traffic within their site. Gathering these metrics helps identify which sections of the site needs more growth, which sections could be trimmed, and also helps target code optimizations based on the browser base of the users visiting their site.,Quick and easy to set up. Powerful metrics and traffic flows. Ability to enable detailed metrics through action tracking.,Visualizing metrics on detailed actions can be tricky to set up. Exporting dashboards/reports could be a little more emphasized.,9,We've been able to provide good data to direct updates for our users with minimal effort. We've been able to provide professional looking reports for stakeholders with minimal effort. We've been able to easily track trends over time.,New Relic,New Relic, Amazon Web Services, Microsoft Azure
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Score 8.6 out of 101
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2290 Ratings
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Score 8.6 out of 101

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Lindsay Halsey profile photo
Score 10 out of 10
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Google Analytics is our go-to tool for web analytics. It is free, powerful, and insightful. We install Google Analytics on all of our client's websites. The whole organization uses Google Analytics, our sales team, account managers, and customers. Google Analytics gives you the data you need to make informed decisions about your marketing.
  • Robust data.
  • Easy to use, yet powerful.
  • Continually evolving and improving.
  • Data overload - It can be easy to spend hours in Google Analytics without walking away with insights that lead to action.
Google Analytics is well suited for marketing teams.
Read Lindsay Halsey's full review
Chike Igwegbe profile photo
Score 10 out of 10
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Verified User
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We can literally track everything that happens on our website, from where the visitor originated from, the product they viewed, the product they purchased, everything!! We are able to track our customers, see the products they are interacting with; see our total sales over a period of time and all of this for free!!!
  • We can track the total purchases customers make on our website
  • We can track the origins from which our customers originate from
  • We can create goals and execute marketing campaigns
  • New features are being rolled out almost daily and it is very hard to catch up.
  • Integration of codes can be somewhat cumbersome if you are not a developer.
  • Would like to see real-time data showing what pages our customers are accessing etc.
If you need to access raw data on how your website functions and see how customers interact with your services or products then Google Analytics is the right choice and guess what? It is free!! As per where it is less appropriate, I don't think there is any [scenario] , as long as you own a website and want to access data then you need it.
Read Chike Igwegbe's full review
Adam Hatfield profile photo
Score 8 out of 10
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Google Analytics is the cornerstone of our web analytics. We use it to monitor our web sites performance and gain insights around past performance and future opportunities. It is used by our digital and marketing teams. The key use case for it is viewing aggregate web data across a variety of dimensions.
  • Aggregates web data
  • Highly performant data capture
  • High availability and uptime
  • Getting more targeted in segmenting users
  • Integrating other data sources to web activity
  • Seeing actual search terms for organic traffic
Google Analytics is well suited when you are looking for a high-quality web analytics platform. Through a really basic integration (1 line of code) it is possible to get a very feature-rich web analytics platform that allows you to analyze, interrogate and report on your web activity. One thing holding it back is if you need to see activity, at the level of the individual, Google Analytics is not well suited for this.
Read Adam Hatfield's full review
Meredith Lea Barber profile photo
Score 10 out of 10
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We use it to track our website stats and conversion rates on our landing pages. It is mainly used by the marketing department especially between demand gen and digital teams. It helps us find what is important to our users and how they are using our site and landing pages.
  • User-friendly
  • Easy to use
  • Beautiful charts
  • Sometimes it is hard to find the info on the dashboard.
It is super easy to get all the website views and conversion rates. It helps us figure out the areas that are doing well and areas that need to be improved. It doesn't help detect broken links or anything but it does a great job of tracking the flow of data.
Read Meredith Lea Barber's full review
Dan Hanna profile photo
Score 10 out of 10
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Currently, we use Google Analytics to monitor all of the traffic that visits our website. We are able to view all of the sources that send traffic our way. Also, it is helpful to learn about the users who come across our website. The breakdown that Google Analytics gives us is by far superior to anything else we have used that is on the market.
  • The software tracks exactly where every user is sent from whether it is a Google search or social media.
  • The data that Google Analytics gathers from each user is detrimental to the success of our business. It offers unique incite from each user in regard to demographics.
  • It makes it super simple to find out what demographic we need to spend our resources on retargeting.
  • There was a bit of a learning curve to implement the software on our website.
  • Some of the reporting functions can be difficult for a novice employee.
  • There can be a small lag when trying to run larger reports.
We use Google Analytics every day to track everything about our website users. From what source each person comes from, to all of the demographics about each user. We then take it a step further to see what "user" is buying our product and then replicate that customer in targeting new business.
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Rigel Cable profile photo
Score 6 out of 10
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Reseller
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Google Analytics (standard) is a robust package for free usage. It's essential for any business that is not investing in a major paid platform (like Premium). About 10% of my clients use Google Analytics standard instead of a premium or paid analytics platform.
  • Comprehensive reporting
  • Easy implementation
  • Clean and easy-to-use reports
  • Ability to integrate with other platforms for enhanced use like Google Cloud Platform
  • Sampled data (unlike Premium)
I typically recommend Google Analytics Premium or Google 360 to clients, especially at an Enterprise level. For small businesses or fledgling eCommerce sites, Google Analytics (standard) is just fine.
Read Rigel Cable's full review
Sanjit Mandal profile photo
Score 10 out of 10
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Verified User
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We use it for a lot of stuff:
  • Checking from there traffic is coming from
  • Top landing pages
  • Top exit pages
  • Time on site/page
  • Conversions
  • Creating reports
  • Audience insights
  • Desktop/Mobile visits, and much more!
For a free tool, this is outstanding. You can give users access to see this as well. Really understanding what a business needs, and then pairing Google Analytics to help support those goals is the best way to use it. Otherwise, you will spend countless hours in Google Analytics and not have any actionable tasks.
  • Free
  • Easy to read reports
  • Detailed web analytics
  • Integrated with Google AdWords
  • Social media traffic analytics
  • Data overload
  • Conversions and goals are tricky to setup
  • Integrate it with Google Search Consoles into one interface
For a free tool where you can see everything, from where traffic is coming to how they are interacting on your website, it's the best! Everyone should go through some hours (spaced out) and learn more about Google Analytics and make it work for their business.
Read Sanjit Mandal's full review
Jonghee Jo profile photo
Score 7 out of 10
Vetted Review
Verified User
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Google Analytics is being used mainly in the Digital Analytics organization. We are using Google Analytics to report and analyze website traffic and conversion data. Also, we are using Google Analytics to inspect bot traffic patterns.
  • Visualizing traffic patterns.
  • Showing website data in an organized way.
  • Very easy installation.
  • It is missing drag-and-drop-type data analysis functionality.
  • Its tagging structure is not very sophisticated.
  • It does not provide in-depth technical support from Google.
Google Analytics is more suitable for small and medium-sized companies with a limited analytics budget. It can be very easily installed and managed with little IT support. Large companies (Like Fortune 500 size) would be better using a more robust solution like Adobe Analytics.
Read Jonghee Jo's full review
Christopher Paul profile photo
Score 9 out of 10
Vetted Review
Verified User
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Google Analytics is a great tool shared between our IT and marketing departments at our college. Google Analytics allows us to collect data that can provide important insights about the visitors to our school site. The data is being used extensively to take important decision for our marketing department on who to target while doing the marketing campaigns.
  • Easy to use and doesn't require a lot of training
  • Provide useful data
  • Data is easily accessible and provides great insights
  • Page specific data
  • Nice reporting system
  • Might not be suitable for people without a good amount of technical knowledge
  • Not flexible for integration with other apps
Very suitable for collecting data on a specific webpage. For example, we try to see what the departments we have at the school that the students visit most. From there we can collect data and know how to improve and promote other departments. Very useful for targeting our marketing campaigns.
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John Kobel profile photo
Score 8 out of 10
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Google Analytics is used by our company to track the website traffic and conversions for our clients' websites. We also use it to track the effectiveness of our clients' ad spend in Google Ads to maintain a high level of ROI for our clients. Additionally, Google Analytics allows us to optimize our clients' digital advertising dollars so they can effectively spend money in the right places across today's complex digital universe.
  • Tracks website traffic and measures that traffic to the source of the traffic.
  • also measures audience activity once they arrive on a client's website.
  • can track conversions in whatever that measurement might be and the source of those conversions.
  • Training is on your own unless you want to pay a third party vendor for training.
  • although they do offer certification classes, they are not a good reflection of real-world situations.
  • Communication has decreased considerably since Google has gone public. The Help Desk is now outsourced to another country where English is not the first language spoken and the support team is not that well versed in the details of Google Analytics.
If you run a website for your business, you absolutely need Google Analytics to track the activity on your website. You need to know where traffic is coming from so you can make timely corrective actions to improve your marketing efforts for your website. You cannot effectively manage a website in today's complex digital environment without the detailed level of information that Google Analytics can provide. But, be prepared for the steep learning curve you will encounter once you begin using GA.
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Matthew Harris profile photo
Score 9 out of 10
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We use Google Analytics to track the usage of our website, the SEO keywords analysis, and traffic behaviors to understand where people are being directed from. With google analytics were able to better position keyword strategies, understand what marketing to invest in and where the conversions are coming from. Google Analytics is constantly coming out with new features to help understand our site traffic.
  • Site analytics.
  • User behaviors.
  • Conversion analytics.
  • Recommended dashboards.
  • Recommendations for traffic.
  • More detailed analysis of traffic.
Google Analytics is perfect for anyone looking for analytics for their website. It provides traffic information, demographic analysis, conversion analytics, user behaviors, audience, geographic information, etc. Everything you need to analyze to get more traffic to the site through SEO keywords and marketing analysis. Additionally, there's benchmarking, cross-device analysis, and everything you need to get started to get more traffic!
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Stephanie Erlita Arifin profile photo
Score 9 out of 10
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Used by e-commerce department within our whole group as the obvious and worldwide accepted solution to measure traffic, sessions, sources of traffic, product/sales performance, sales versus actual sales, flow & journey of customers, user experience, cities performance, and site speed.
  • Reliable data on live views and users by time of day, day of the week. For e-commerce retail, it’s important to see which are the quiet or crowded hours.
  • Reliable data on audience behaviour & checkout drop rates.
  • Reliable data on traffic sources and which contributes the most revenue - you can determine where you can better allocate your money to.
  • Great AI insights - you can receive data you wouldn’t know you had within seconds of opening Google Analytics.
  • Google Analytics on the mobile app is not as complete or as easily accessible as on desktop.
  • Setting e-commerce goals is not easy and to this day I still don’t know what’s the actual use.
  • Could be better connected with Facebook Ads so we can see integrated, more insightful data.
Well suited for a medium to large scale retail brand creating an e-commerce site for the first time who has large enough database to launch and some knowledge of how to handle big data (beginner/intermediate level on digital performance).

Not well suited for a small company/store who does not have enough data. If you have no expertise in setting up APIs or integrations, you will not be able to unlock the full potential of Google Analytics or will only be able to see the surface.
Read Stephanie Erlita Arifin's full review
Lisa Palombo profile photo
September 11, 2019

The KPI King!

Score 9 out of 10
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We use Google Analytics to measure specific KPIs related to our website and social media activity. For example, we recently completed a redesign of the website and the user experience, so we are tracking metrics like time on page, number of page visits, unique visitors and the blog roll very closely.
  • Ability to manipulate the time frame to see historical data vs present data
  • Percentage increase or decrease at a glance for important metrics
  • List of pages and how they are performing from a UX perspective
  • It can be hard to navigate at first.
  • The settings are cluttered and setting it up on your website isn’t intuitive - the script is often hidden
  • Sharing the dashboard with others should be easier and more clear
It’s great for a high level overview of how certain parts of your business are performing. If you’re looking to dive deeper, you certainly can but it gets a little trickier to see data in that format. It does a great job at giving you a “state of the union” if you will.
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James Arnold profile photo
Score 10 out of 10
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Google Analytics is the best, easiest and least expensive analytics platform on the market. We use it to monitor the health of our web site and see the customer journey. Specifically, with our current company, which is relatively small and new, it teaches us quickly what topics are of most interest to our prospects. Without GA, we just wouldn't know.
  • Implementation: Adding a snippet of code to the site is easy.
  • Metrics: It's pretty easy to tell one of 100 stories in the first 10 minutes with the platform.
  • Automation: Setting up dashboards and automatic email of information makes it even more powerful.
  • Depth: There is depth here but takes some work to get accustomed to the platform to find it.
  • Agility: Sites change but GA doesn't always take that into consideration.
  • E-Commerce: I would typically recommend another tool if the real money is needing to be tracked.
You have to have site analytics. GA does a great job supplying the metrics most people need. Plus, there are integrations that allow it to be even more powerful. It's a must. However, if you are tracking e-commerce, I would suggest upgrading from GA to another offering.
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Score 9 out of 10
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We use Google Analytics to monitor all of our web traffic and referral sources. It is our tool that is used to know if the content that is created is being read if there are any issues with our website, and if a promotion or plan is working or not for a web presence.
  • It shows the data in an easy to use fashion.
  • It is quick and easy to install.
  • It really tracks everything that is done on a website.
  • I wish I could see more on mobile.
  • I think it is hard to learn how to use at first.
  • I think some of the "search" traffic isn't properly separated.
I honestly believe that anyone who has a website should have Google Analytics installed. I don't care if you are a multimillion-dollar company or a blogger who is just getting started, Google Analytics can provide you with some valuable data that can be used over the lifetime of your website.
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Score 10 out of 10
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As a media company, we rely on Google Analytics to monitor the performance of our contents -- mostly news stories. We track what type of articles performs best and at which platform, to know what we should focus on and where we can improve. Google Analytics is used by the Editorial, Sales, and Marketing departments.
  • Tracking what content performs best.
  • Monitoring the performance of our content across different distribution platforms.
  • Tracking the performance of our campaigns, especially paid ones.
  • Comparing the effectiveness of two similar distribution platforms, so we can get the most out of our budget.
  • Specific dashboards, for media companies, for registered users and paid subscribers.
  • Sometimes an article has different UTMs, and since it's shared on different platforms, and GA treats different UTSs to mean different pages, this results in separate pageviews counts, which can be misleading.
  • It will help a lot if GA provides a guidebook, or best-practice, for media companies and publishers so we can maximize efforts.
Google Analytics is a must-have if you have a website, let alone if your performance depends on traffic, user, and other related metrics. As a media company, we must know what type of contents perform best so we can produce more or focus on boosting the content to satisfy our readers and reach more readers. However, focusing on pageviews alone can be misleading as sometimes pageviews do not translate to conversion (registered users and paid subscribers), hence the need to see other metrics such as user counts, pages per session, and time spent. In the three years of working in national media, I've witnessed multiple times when important reports are not being read, as shown by analytics, but this does not mean that we should not do a follow up, it just means that the social media team has to work harder in pushing the news to more audience.
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Score 7 out of 10
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Google Analytics is being used to track and analyze any web traffic. It addresses questions like: "How many people are filling out our trial form?", "How many use this web page?", "Who's coming to our site and from where?" and more. It's mostly being used by the Marketing department, but is being used by some product teams to track key KPI's and determine the performance of prototypes or production products.
  • Wealth of data. There is too much data, honestly.
  • It's very customizable. It's very easy to drill in and out and modify parameters to meet a specific need.
  • It's easy to get set up. Right out of the box, it requires no customization.
  • It doesn't think for the user much. It basically overwhelms them with information, which can be hard to digest and can lead to some false assumptions.
  • Oftentimes, nuanced questions are really hard to find good answers for. Something that should be simple like: "how many users logged in?" is often really difficult depending on how your web application is built.
  • Data visualization isn't very useful. The graphs seem useful at first, but honestly end up using the tables most of the time. Occasionally I'll spot some trends in the data vizualization, but it's pretty uncommon.
Need some free quick and dirty data on your web-based project? Plug it in and get some idea. If you have a lot of e-comm requirements for analytics, I would not recommend it. It requires a lot of setup for that to work well. If you are using Tag manager it's probably a good fit as well, but most other analytics platforms have integrations there also.
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Score 8 out of 10
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We use Google Analytics across our whole organization for dozens of websites, but primarily for our flagship corporate site. It addresses our business need of measuring traffic to web pages and other measurements such as bounce rate, time on page and demographic information. We do some work with different types of segmentation and advanced analytics, although I personally do not delve into that area.
  • It's relatively easy to use even for beginners -- basic reports are simple to run.
  • The user interface is pretty intuitive.
  • Real-time stats and usage are very beneficial.
  • Demographics information is easy to access.
  • Not all measurements are easy to understand intuitively (i.e., page value).
  • Being able to easily add additional dimensions for filtering results would be nice.
  • It does not report on file downloads from your site, at least from what I have seen.
Google Analytics is well suited for smaller companies and individuals who are looking to get basic analytic info for their website. Because you can run even basic GA for free, it is a very nice option for those who don't have a large budget and/or don't want to invest in long-term commitments or contracts with other analytics tools. If you are a large corporation that needs advanced data or integration with other tools you use, you may want to look at other products.
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September 13, 2019

Google Analytics Review

Score 10 out of 10
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Google Analytics is being used to track visitors and conversions across multiple sites to understand acquisition by channel for optimizing lead generation. It provides a solution in understanding where leads are coming from and the ROI from marketing activity to better optimize the marketing budget for growth.
  • Web tracking and conversions across multiple channels.
  • Out-of-the-box attribution reporting.
  • Individual and device tracking.
  • Integrates well with Data Studio for extended reporting.
  • Limited or costly integration with other Marketing Technology platforms (MAPs, CRMs, etc).
  • Resources to learn, train others can be modernized or organized.
Google Analytics is essential for web sites used to generate traffic and leads, especially with the free version, as there is no excuse not to use it as it provides invaluable information for your online properties. However, for web sites that do not serve such a purpose and are merely there to display information and not generate leads, it would not be necessary.
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September 12, 2019

Google Analytics Review

Score 3 out of 10
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We used Google Analytics (GA) to help many of our clients run A/B Tests and other personalization campaigns through tools such as Adobe Target, Optimizely, Google Optimize, etc. While we also used GA for general site deep-dive data inquiries, we were primarily focused on leveraging it to aid our analysis regarding our testing programs.
  • GA is obviously the price-conscious choice of the group. Bottom barrel product for a bottom-barrel price (especially the free version). But to its credit, it can be cheap (or free).
  • GA can be routed through Google's Data Studio platform, which I believe is a far superior and significantly more intuitive tool.
  • The integration between Google Optimize and GA is pretty seamless and does provide a basic/cheap method of starting a testing program.
  • There were times where data was literally incorrect (not even close to being correct at times).
  • There is little to no tech support (obviously if you are using the free version especially). Adobe's tech support, in contrast, isn't amazing, but it at least exists.
  • GA's data sampling can lead to confusing or unhelpful results.
  • It may be the single least-intuitive tool I've ever used.
  • It's not built for A/B testing and personalization campaigns if that's what you're considering leveraging it for (in other words, it will be a bit duct-taped together to get it to do what you need it to do).
  • 2 segment maximum is extremely limiting.
  • No ability to gather HIT-level insights.
  • Segment builder is cumbersome.
GA is best suited for high-level data pulls for marketing teams (e.g. how many visitors are hitting our site every day, how many products are we selling every month, what are people most frequently clicking on our site). It's not as great if you're trying to start and/or develop a testing program.
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Score 9 out of 10
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Google Analytics is being used by the marketing department and shared with the owners of the company. We use Google Analytics to determine what our presence is online, how people are finding us and what they are looking for in our services.
  • We like the snapshot of how many customers called us.
  • We like and look at how many asked for directions to get to us.
  • The analytics tell us exactly how many visited our website. We use this information to make enhancements on the web materials.
  • The insights are probably what we use most to understand exactly what our customers are searching for when looking for us.
  • The reviews are nice to see, but when a client posts an inappropriate review it is very difficult to have it removed if you can even remove it at all. This area could use some improvement.
  • We would like to see what search engine or browser they are using. If this were possible, we could enhance our web capabilities.
  • If we could have more information like where they are searching for us, this would be beneficial to understand our reach.
We really like a few things that Google Analytics provides us.
1. How customers search for our business: the options include a direct search, discovery search, and brand search. We do a good mix of the first two, but all improve our branding.
2. What kind of queries people use to find us: I am amazed at what they type in and how we come up as a match. This might need a little improvement.
3. Where customers view us, on the web in a search versus a listing on a map: This is ok and could use some work. I particularly like the finding us on a map and giving the exact direction.
4. What actions do potential customers take: Do they call? Do they ask for directions? Or do they visit the website? We seem to have a good mix here too.
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Score 9 out of 10
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We use Google Analytics on our eCommerce website to spot not only what current pages on our site are trending, but also to see the visitors origins so we can increase advertising on those social media platforms. Additionally, we use google analytics to monitor the success of different advertising campaigns to determine which are most viable for further investment without stretching our advertising budget too thin. This allows us to better focus our limited advertising budget while still conducting some basic A/B testing on our audience.
  • Monitoring website referrals.
  • Extensive data analysis capabilities.
  • Improved eCommerce integration for more detailed data reporting.
  • Useful Demographic information on your website's audience.
  • Helpful AI system to spot data-reporting problems, and trends.
  • Well designed mobile application.
  • Overly complex report lists (way too many reports for most users. A "basic" or simplified model would be more useful to new users).
  • Incomplete social media referral data (Youtube and Facebook for example only list top domain, no additional information provided).
  • Referral spam and fake traffic have become a major issue (fake referrals injected into analytics data, requiring users to filter out this junk data).
  • Less accurate recently with more people blocking tracking software like Analytics.
For a small business owner or blogger looking to get a better understanding of visitors to their website. It will give you a sense of where visitors are coming from, what they do on your site, and how long they spend doing it before leaving. This information can be extremely useful in planning the next moves for your business or brand.

In reality, it's a great product for almost every website owner, although I admit the system has gotten more verbose and complicated over the years. Less technologically inclined people might need to take a few courses or watch some tutorials before digging into the system.
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Score 7 out of 10
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It is used to track all our traffic analysis. Along with our traffic analysis, we are also using this for conversion tracking as we set up the goals in the analytics. For now, it is only used by the Marketing department but we have a plan to introduce this platform to the whole organization.
  • Understanding customers' behavior and interaction with the website is essential to study carefully to understand their likes and dislikes before making any changes.
  • Google Analytics provides important data on whether your web traffic is coming from desktop or mobile devices.
  • Looking at aggregated data gives us a much better read about which channels influence performance.
  • While Google Analytics offers amounts of information on your website performance, it is still somewhat limited.
  • Google Analytics can be confusing and overwhelming for new users.
Google Analytics is free of charge so everyone can use it. Plus you will get plenty of resources online to help you with getting started with Analytics.
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Score 8 out of 10
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I have been working on an SEO project for the past 2 years and I use Google Analytics to see every visitor's activity on my client's website. Other than counting website visitors, I also conclude whether the traffic is Organic, Refferal, or Direct. Google Analytics is like my spy for learning my visitor's activities.
  • Visitor's Location
  • Landing Page of Every Visitor
  • Goal Completions
  • The Not Provided Section can be a bit more liberal instead of hiding the entire Data set.
  • Admin section should have Live Help Section as it is a bit confusing for beginners.
Google Analytics is a perfect platform for E-commerce and IT Companies. Also, local businesses should focus on Google My Business instead of Google Analytics.
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Sean Patterson profile photo
Score 9 out of 10
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We use Google Analytics with a lot of our clients that want to get detailed information about their viewers and their basic browser metrics or profiles. Additionally, we will track user traffic within their site. Gathering these metrics helps identify which sections of the site needs more growth, which sections could be trimmed, and also helps target code optimizations based on the browser base of the users visiting their site.
  • Quick and easy to set up.
  • Powerful metrics and traffic flows.
  • Ability to enable detailed metrics through action tracking.
  • Visualizing metrics on detailed actions can be tricky to set up.
  • Exporting dashboards/reports could be a little more emphasized.
Google Analytics can easily be recommended for most websites, particularly if the goal is to gather basic metrics about the visitors and their flow. Having basic actions in place, particularly when refining the tracking of user flow, would also be a good candidate for Google Analytics. Google Analytics would be a little less appropriate when you're trying to get a full tracing stack of analytics and performance in something like a web app.
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About Google Analytics

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

Google Analytics Integrations

Google Analytics Competitors

Pricing

Does not have featureFree Trial Available?No
Has featureFree or Freemium Version Available?Yes
Does not have featurePremium Consulting/Integration Services Available?No
Entry-level set up fee?No

Google Analytics Technical Details

Operating Systems: Unspecified
Mobile Application:No