Google Analytics Reviews

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Score 8.6 out of 100

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Reviews (1-25 of 123)

Chris Elliott profile photo
Score 10 out of 10
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Multiple departments across our organization use Google Analytics, though my team (Marketing) uses it most frequently. On our side of things, Google Analytics allows us to see how the marketing site is performing and how it may need to be optimized. Other teams have actually connected Google Analytics to our web-based product to get additional insights.
  • Google Analytics has the most powerful platform for gaining insights on website performance.
  • Google Analytics is integrated with the Google Ads platform.
  • Google Analytics is continually updating with new features and designs.
  • I like that Google Analytics is continually updating, but sometimes I get lost in the new UI or navigation.
  • It seems like there's just too much going on. It's powerful, but does anyone actually use ALL these features?
  • I wish Google Analytics had a built-in URL builder for campaign tracking.
Google Analytics is well-suited to anyone or any team that 1) has a web presence with associated business objectives and 2) has some amount of time to use the software on a regular basis—even one hour per week. It's difficult to jump in to Google Analytics periodically, but regular use will maximize ROI.
Read Chris Elliott's full review
Chike Igwegbe profile photo
Score 8 out of 10
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Verified User
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We can literally track everything that happens on our website, from where the visitor originated from, the product they viewed, the product they purchased, everything!! We are able to track our customers, see the products they are interacting with; see our total sales over a period of time and all of this for free!!!
  • We can track the total purchases customers make on our website
  • We can track the origins from which our customers originate from
  • We can create goals and execute marketing campaigns
  • New features are being rolled out almost daily and it is very hard to catch up.
  • Integration of codes can be somewhat cumbersome if you are not a developer.
  • Would like to see real-time data showing what pages our customers are accessing etc.
If you need to access raw data on how your website functions and see how customers interact with your services or products then Google Analytics is the right choice and guess what? It is free!! As per where it is less appropriate, I don't think there is any [scenario] , as long as you own a website and want to access data then you need it.
Read Chike Igwegbe's full review
Brandon Mitchell profile photo
Score 10 out of 10
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Verified User
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As a marketing agency, we use Google Analytics as a secondary point of reference against our primary analytics provider, Adobe Analytics. We use it for select accounts by request, but we also use it so we can have conversions tracking in our paid search efforts in Google. It basically allows us to use specific bidding strategies based on conversions and is a free, relatively easy way to do so.
  • Easy to use and set-up.
  • Free platform.
  • Ties directly into words and Google tag manager.
  • Relatively easy to navigate - Great UI.
  • No real issues - Great platform.
Google Analytics is pretty much essential. This seems to be the Golden standard of tracking for most of our clients.
Read Brandon Mitchell's full review
Kenny Madison profile photo
Score 10 out of 10
Vetted Review
Verified User
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Google Analytics was used to give our clients the data they needed on the effectiveness of their websites. It would give us the data we needed to tweak campaigns and allow A/B split testing. We used it not just with our SEO efforts, but with PPC and a bit of basic design work as well.
  • Granular data. Analytics can pinpoint at what time, where, and who exactly was looking at your website.
  • Options. Analytics can help you create any time of data report you want.
  • Deployment. The code is easy to implement on the backend of any WordPress website.
  • It's not user-friendly. Any beginning user will be daunted by the lines, graphs, and amount of numbers it provides.
  • You can make the data spit out any result you want. For hucksters, this is great. The baseline for success can constantly be adjusted because there are so many options.
  • Opaque reporting. While you can get very granular reporting, keyword data is almost completely dried up.
It's the industry standard. I used other tools to help provide keyword data, but if you need to know traffic coming into your site on a budget, Analytics is your answer. This is a killer app for start-ups, but don't expect anyone to hold your hand to teach you how to use it.
Read Kenny Madison's full review
Balaji Perumal profile photo
Score 9 out of 10
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It's being used by the marketing team especially digital marketing professionals to get all metrics on traffic for our organization website. It's very useful (and free as well until reaching millions in traffic) to analyze overall website performance in all the digital marketing channels. As its a product of Google, I feel the data is accurate and trustworthy.
  • Custom segmentation.
  • Data visualization.
  • Identify the best and worst-performing pages.
  • Ecommerce features.
  • It's a bit hard to identify the middle part of the visitors' journey.
I would recommend Google Analytics to all the business owners who would like to run their business digitally, E-commerce startups (Giants should purchase GA Premium which is the cost of $150K/Year), all digital marketing professionals and people who take care of conversions for online businesses.
Read Balaji Perumal's full review
Mehdi Aherraki profile photo
Score 10 out of 10
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We offer web and digital services to our clients so Google analytics is at the center of our offering it provides us with the necessary data for tracking on our websites and our client's website for a more effective SEO strategy development and also as part of our digital advertising campaigns.
  • It offers a clear and effective way to determine conversion rates for our websites and those of our clients.
  • Tracking of social media ROI (different campaigns all in one single dashboard).
  • Content Performance Analysis for a good SEO strategy building.
  • Tracking and organization of data by devices.
  • The feel of the platform can be overwhelming at first sight and the learning curve can be hard for a new user.
  • Absence of clear support.
  • Big price tag to move from the freemium GA to the premium service.
  • Absence of color customization for the platform (it can look more beautiful than this).
  1. Freemium and easy to start using it right away.
  2. Good determination conversion rate that helps develop a better marketing activities and campaigns.
  3. Social media tracking all in one place.
  4. Helps determine the monetary value of conversions for social media which is very helpful while working on campaigns.
Read Mehdi Aherraki's full review
rohit sharma profile photo
Score 10 out of 10
Vetted Review
Verified User
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We have been using Google Analytics to measure how our website is performing on Google. I am the part of the marketing team and we use this tool in our department to evaluate how our social campaigns and keywords that we are focusing on how they are performing on the search. Also, we can set up goals and conversions.
  • Measure website traffic.
  • It also helps to set up goals and conversions and observes how our marketing campaigns are performing.
  • Evaluate the performance of social media compaigns.
  • Sometimes there is redundancy in the data.
  • Also, it should provide more comprehensive reporting.
  • The user interface can be improved.
This tool is best for evaluating the web traffic and understand the demographics and source of where the traffic is coming from.
Read rohit sharma's full review
Heather Robinette, MBA profile photo
Score 9 out of 10
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Google Analytics is used to understand our website traffic and help measure our marketing efforts. We will look at Google Analytics, but we also have it linked to a few tools that help combine it with other information to make it even more valuable. The product is mainly used by our marketing team and in general, it helps us with our marketing efforts and the investment we make into marketing.
  • It provides great insights into your website analytics.
  • It has a mass amount of data it provides you that can truly change how you look at your marketing efforts.
  • It has a large number of views and reports you can use to look at the data in different ways.
  • While it has a lot to offer, it can be overwhelming sometimes. I'd love to get weekly or monthly emails with tips or stories of how other similar businesses use it.
  • I wish you there some type of limited access to the organic search so you could at least see some of it versus needing to have the premium version.
  • I wish there was an easier way to build reports. I've tested it out, but have found more success in just using other reports that have already been created.
Google Analytics is suited for any business of any size that wants to gain insights into their website traffic and data. Any company could find value in the information that is provided by Google Analytics. We are a small company, but I've worked for larger companies where this can be the case as well. Especially if you have access to the Premium version, it can be even more valuable.
Read Heather Robinette, MBA's full review
Lindsay Halsey profile photo
Score 10 out of 10
Vetted Review
Verified User
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Google Analytics is our go-to tool for web analytics. It is free, powerful, and insightful. We install Google Analytics on all of our client's websites. The whole organization uses Google Analytics, our sales team, account managers, and customers. Google Analytics gives you the data you need to make informed decisions about your marketing.
  • Robust data.
  • Easy to use, yet powerful.
  • Continually evolving and improving.
  • Data overload - It can be easy to spend hours in Google Analytics without walking away with insights that lead to action.
Google Analytics is well suited for marketing teams.
Read Lindsay Halsey's full review
Adam Hatfield profile photo
Score 8 out of 10
Vetted Review
Verified User
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Google Analytics is the cornerstone of our web analytics. We use it to monitor our web sites performance and gain insights around past performance and future opportunities. It is used by our digital and marketing teams. The key use case for it is viewing aggregate web data across a variety of dimensions.
  • Aggregates web data
  • Highly performant data capture
  • High availability and uptime
  • Getting more targeted in segmenting users
  • Integrating other data sources to web activity
  • Seeing actual search terms for organic traffic
Google Analytics is well suited when you are looking for a high-quality web analytics platform. Through a really basic integration (1 line of code) it is possible to get a very feature-rich web analytics platform that allows you to analyze, interrogate and report on your web activity. One thing holding it back is if you need to see activity, at the level of the individual, Google Analytics is not well suited for this.
Read Adam Hatfield's full review
Meredith Lea Barber profile photo
Score 10 out of 10
Vetted Review
Verified User
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We use it to track our website stats and conversion rates on our landing pages. It is mainly used by the marketing department especially between demand gen and digital teams. It helps us find what is important to our users and how they are using our site and landing pages.
  • User-friendly
  • Easy to use
  • Beautiful charts
  • Sometimes it is hard to find the info on the dashboard.
It is super easy to get all the website views and conversion rates. It helps us figure out the areas that are doing well and areas that need to be improved. It doesn't help detect broken links or anything but it does a great job of tracking the flow of data.
Read Meredith Lea Barber's full review
Dan Hanna profile photo
Score 10 out of 10
Vetted Review
Verified User
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Currently, we use Google Analytics to monitor all of the traffic that visits our website. We are able to view all of the sources that send traffic our way. Also, it is helpful to learn about the users who come across our website. The breakdown that Google Analytics gives us is by far superior to anything else we have used that is on the market.
  • The software tracks exactly where every user is sent from whether it is a Google search or social media.
  • The data that Google Analytics gathers from each user is detrimental to the success of our business. It offers unique incite from each user in regard to demographics.
  • It makes it super simple to find out what demographic we need to spend our resources on retargeting.
  • There was a bit of a learning curve to implement the software on our website.
  • Some of the reporting functions can be difficult for a novice employee.
  • There can be a small lag when trying to run larger reports.
We use Google Analytics every day to track everything about our website users. From what source each person comes from, to all of the demographics about each user. We then take it a step further to see what "user" is buying our product and then replicate that customer in targeting new business.
Read Dan Hanna's full review
Rigel Cable profile photo
Score 6 out of 10
Vetted Review
Review Source
Google Analytics (standard) is a robust package for free usage. It's essential for any business that is not investing in a major paid platform (like Premium). About 10% of my clients use Google Analytics standard instead of a premium or paid analytics platform.
  • Comprehensive reporting
  • Easy implementation
  • Clean and easy-to-use reports
  • Ability to integrate with other platforms for enhanced use like Google Cloud Platform
  • Sampled data (unlike Premium)
I typically recommend Google Analytics Premium or Google 360 to clients, especially at an Enterprise level. For small businesses or fledgling eCommerce sites, Google Analytics (standard) is just fine.
Read Rigel Cable's full review
Sanjit Mandal profile photo
Score 10 out of 10
Vetted Review
Verified User
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We use it for a lot of stuff:
  • Checking from there traffic is coming from
  • Top landing pages
  • Top exit pages
  • Time on site/page
  • Conversions
  • Creating reports
  • Audience insights
  • Desktop/Mobile visits, and much more!
For a free tool, this is outstanding. You can give users access to see this as well. Really understanding what a business needs, and then pairing Google Analytics to help support those goals is the best way to use it. Otherwise, you will spend countless hours in Google Analytics and not have any actionable tasks.
  • Free
  • Easy to read reports
  • Detailed web analytics
  • Integrated with Google AdWords
  • Social media traffic analytics
  • Data overload
  • Conversions and goals are tricky to setup
  • Integrate it with Google Search Consoles into one interface
For a free tool where you can see everything, from where traffic is coming to how they are interacting on your website, it's the best! Everyone should go through some hours (spaced out) and learn more about Google Analytics and make it work for their business.
Read Sanjit Mandal's full review
Jonghee Jo profile photo
Score 7 out of 10
Vetted Review
Verified User
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Google Analytics is being used mainly in the Digital Analytics organization. We are using Google Analytics to report and analyze website traffic and conversion data. Also, we are using Google Analytics to inspect bot traffic patterns.
  • Visualizing traffic patterns.
  • Showing website data in an organized way.
  • Very easy installation.
  • It is missing drag-and-drop-type data analysis functionality.
  • Its tagging structure is not very sophisticated.
  • It does not provide in-depth technical support from Google.
Google Analytics is more suitable for small and medium-sized companies with a limited analytics budget. It can be very easily installed and managed with little IT support. Large companies (Like Fortune 500 size) would be better using a more robust solution like Adobe Analytics.
Read Jonghee Jo's full review
Christopher Paul profile photo
Score 9 out of 10
Vetted Review
Verified User
Review Source
Google Analytics is a great tool shared between our IT and marketing departments at our college. Google Analytics allows us to collect data that can provide important insights about the visitors to our school site. The data is being used extensively to take important decision for our marketing department on who to target while doing the marketing campaigns.
  • Easy to use and doesn't require a lot of training
  • Provide useful data
  • Data is easily accessible and provides great insights
  • Page specific data
  • Nice reporting system
  • Might not be suitable for people without a good amount of technical knowledge
  • Not flexible for integration with other apps
Very suitable for collecting data on a specific webpage. For example, we try to see what the departments we have at the school that the students visit most. From there we can collect data and know how to improve and promote other departments. Very useful for targeting our marketing campaigns.
Read Christopher Paul's full review
John Kobel profile photo
Score 8 out of 10
Vetted Review
Verified User
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Google Analytics is used by our company to track the website traffic and conversions for our clients' websites. We also use it to track the effectiveness of our clients' ad spend in Google Ads to maintain a high level of ROI for our clients. Additionally, Google Analytics allows us to optimize our clients' digital advertising dollars so they can effectively spend money in the right places across today's complex digital universe.
  • Tracks website traffic and measures that traffic to the source of the traffic.
  • also measures audience activity once they arrive on a client's website.
  • can track conversions in whatever that measurement might be and the source of those conversions.
  • Training is on your own unless you want to pay a third party vendor for training.
  • although they do offer certification classes, they are not a good reflection of real-world situations.
  • Communication has decreased considerably since Google has gone public. The Help Desk is now outsourced to another country where English is not the first language spoken and the support team is not that well versed in the details of Google Analytics.
If you run a website for your business, you absolutely need Google Analytics to track the activity on your website. You need to know where traffic is coming from so you can make timely corrective actions to improve your marketing efforts for your website. You cannot effectively manage a website in today's complex digital environment without the detailed level of information that Google Analytics can provide. But, be prepared for the steep learning curve you will encounter once you begin using GA.
Read John Kobel's full review
Matthew Harris profile photo
Score 9 out of 10
Vetted Review
Verified User
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We use Google Analytics to track the usage of our website, the SEO keywords analysis, and traffic behaviors to understand where people are being directed from. With google analytics were able to better position keyword strategies, understand what marketing to invest in and where the conversions are coming from. Google Analytics is constantly coming out with new features to help understand our site traffic.
  • Site analytics.
  • User behaviors.
  • Conversion analytics.
  • Recommended dashboards.
  • Recommendations for traffic.
  • More detailed analysis of traffic.
Google Analytics is perfect for anyone looking for analytics for their website. It provides traffic information, demographic analysis, conversion analytics, user behaviors, audience, geographic information, etc. Everything you need to analyze to get more traffic to the site through SEO keywords and marketing analysis. Additionally, there's benchmarking, cross-device analysis, and everything you need to get started to get more traffic!
Read Matthew Harris's full review
Stephanie Erlita Arifin profile photo
Score 9 out of 10
Vetted Review
Verified User
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Used by e-commerce department within our whole group as the obvious and worldwide accepted solution to measure traffic, sessions, sources of traffic, product/sales performance, sales versus actual sales, flow & journey of customers, user experience, cities performance, and site speed.
  • Reliable data on live views and users by time of day, day of the week. For e-commerce retail, it’s important to see which are the quiet or crowded hours.
  • Reliable data on audience behaviour & checkout drop rates.
  • Reliable data on traffic sources and which contributes the most revenue - you can determine where you can better allocate your money to.
  • Great AI insights - you can receive data you wouldn’t know you had within seconds of opening Google Analytics.
  • Google Analytics on the mobile app is not as complete or as easily accessible as on desktop.
  • Setting e-commerce goals is not easy and to this day I still don’t know what’s the actual use.
  • Could be better connected with Facebook Ads so we can see integrated, more insightful data.
Well suited for a medium to large scale retail brand creating an e-commerce site for the first time who has large enough database to launch and some knowledge of how to handle big data (beginner/intermediate level on digital performance).

Not well suited for a small company/store who does not have enough data. If you have no expertise in setting up APIs or integrations, you will not be able to unlock the full potential of Google Analytics or will only be able to see the surface.
Read Stephanie Erlita Arifin's full review
Lisa Palombo profile photo
September 11, 2019

The KPI King!

Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Google Analytics to measure specific KPIs related to our website and social media activity. For example, we recently completed a redesign of the website and the user experience, so we are tracking metrics like time on page, number of page visits, unique visitors and the blog roll very closely.
  • Ability to manipulate the time frame to see historical data vs present data
  • Percentage increase or decrease at a glance for important metrics
  • List of pages and how they are performing from a UX perspective
  • It can be hard to navigate at first.
  • The settings are cluttered and setting it up on your website isn’t intuitive - the script is often hidden
  • Sharing the dashboard with others should be easier and more clear
It’s great for a high level overview of how certain parts of your business are performing. If you’re looking to dive deeper, you certainly can but it gets a little trickier to see data in that format. It does a great job at giving you a “state of the union” if you will.
Read Lisa Palombo's full review
James Arnold profile photo
Score 10 out of 10
Vetted Review
Verified User
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Google Analytics is the best, easiest and least expensive analytics platform on the market. We use it to monitor the health of our web site and see the customer journey. Specifically, with our current company, which is relatively small and new, it teaches us quickly what topics are of most interest to our prospects. Without GA, we just wouldn't know.
  • Implementation: Adding a snippet of code to the site is easy.
  • Metrics: It's pretty easy to tell one of 100 stories in the first 10 minutes with the platform.
  • Automation: Setting up dashboards and automatic email of information makes it even more powerful.
  • Depth: There is depth here but takes some work to get accustomed to the platform to find it.
  • Agility: Sites change but GA doesn't always take that into consideration.
  • E-Commerce: I would typically recommend another tool if the real money is needing to be tracked.
You have to have site analytics. GA does a great job supplying the metrics most people need. Plus, there are integrations that allow it to be even more powerful. It's a must. However, if you are tracking e-commerce, I would suggest upgrading from GA to another offering.
Read James Arnold's full review
Vitali Kosyrau profile photo
October 28, 2019

Great analytics tool

Score 9 out of 10
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Verified User
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It is a powerful, great analytics tool for visitors to your site. The main thing is that it is absolutely free! Lots of settings, slices, and options.
  • Free tool.
  • Track visitors in real-time.
  • Custom report designer.
  • Difficult first set-up.
  • Not simple for new users.
  • Manual setting of all goals.
It helps to analyze what visitors do on the site, and it helps to increase the viewing time and what interests potential customers the most. Once it's set up everything works great.
Read Vitali Kosyrau's full review
No photo available
Score 8 out of 10
Vetted Review
Verified User
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Google Analytics is used to measure engagement and conversion impact of marketing campaigns which involve homepage banner ads, email and social ads. Examples of success metrics which are analyzed include: banner impressions, clicks on banners, sessions, product views, adds to cart, checkouts and cases sold. In summary, Google Analytics is used to correlate ad clicks to cases those clicks drove as well as the customer journey which led to that engagement and transaction. For advanced analysis of who is purchasing the products targeted in the marketing campaigns, I also analyze customers so I can track if they are existing or new and if buying same items which were purchased before the campaign or new items which were not purchased before the campaign. Outside marketing team, Google Analytics is also used by other teams such as Sales, IT And Communications to track metrics at division, rep, error, employee and segment level. So, use is at enterprise level.
  • Google Analytics correlates ad banner clicks to cases of products sold in that session
  • Google Analytics helps segment e-commerce product performance by specific skus
  • Google Analytics has a limit of 5000 rows that can be exported in one report. This limits how many total rows I can analyze in one export, so I have to spend more time in exporting additional rows and then combine them into one report.
  • Google Analytics has a limit of 1 million rows on cardinality. This limits how many single value unique events can be collect in a report. So, after the limit of 1 million rows is reached, Google Analytics starts sending additional unique event values to 'other' which means analyst doesn't know what that event was.
Google Analytics is well suited to track marketing activity specific to a campaign once customers land on the website or application which has its tracking code installed appropriately. Google Analytics will successfully correlate banner clicks to the conversions that ad drove in the same session. Google Analytics is less appropriate to use for analyzing activity before customers landed on the website or after the conversion is completed. So, its not the correct tool to use for Facebook reach, Email opens, item returns, item exchanges, invoice revenue, etc. To track, social campaign reach and email opens, analysts should use tools like Facebook Business Analytics or Exact Target. And to track item exchanges, returns, or invoice revenue, analysts should use business intelligence tools such as microstrategy or Teradata.
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No photo available
Score 9 out of 10
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Verified User
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Google Analytics is used by our organization to track application statistics like the number of users accessing. Several times particular events have happened, the amount of time users is spending on the application views, to create customization dashboards using various charts like a pie chart and bar charts, and finally to generate reports.
  • Ability to create customization dashboards to tracks the application statistics based on various metrics like number of users, number of events, number of page views, filter based on geography.
  • Ability to generate the custom reports based on the filtered time frame for various categories such as the number of button clicks, search terms, top events, and application pages.
  • UI for google analytics can be improved a lot better; also, more customizable charts can be given as an option for data visualization.
  • For tracking the real-time data, the current delay is 30 minutes. This delay can be minimized.
Google Analytics is suitable for small as well as large scale applications. It's beneficial to get high-level insights about the application. But if the application is having a lot of analytics data to be analyzed and more insights to be driven, I would use some R or SAS tool.
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Score 8 out of 10
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Verified User
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We use Google Analytics on our eCommerce website to spot not only what current pages on our site are trending, but also to see the visitors origins so we can increase advertising on those social media platforms. Additionally, we use google analytics to monitor the success of different advertising campaigns to determine which are most viable for further investment without stretching our advertising budget too thin. This allows us to better focus our limited advertising budget while still conducting some basic A/B testing on our audience.
  • Monitoring website referrals.
  • Extensive data analysis capabilities.
  • Improved eCommerce integration for more detailed data reporting.
  • Useful Demographic information on your website's audience.
  • Helpful AI system to spot data-reporting problems, and trends.
  • Well designed mobile application.
  • Overly complex report lists (way too many reports for most users. A "basic" or simplified model would be more useful to new users).
  • Incomplete social media referral data (Youtube and Facebook for example only list top domain, no additional information provided).
  • Referral spam and fake traffic have become a major issue (fake referrals injected into analytics data, requiring users to filter out this junk data).
  • Less accurate recently with more people blocking tracking software like Analytics.
For a small business owner or blogger looking to get a better understanding of visitors to their website. It will give you a sense of where visitors are coming from, what they do on your site, and how long they spend doing it before leaving. This information can be extremely useful in planning the next moves for your business or brand.

In reality, it's a great product for almost every website owner, although I admit the system has gotten more verbose and complicated over the years. Less technologically inclined people might need to take a few courses or watch some tutorials before digging into the system.
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About Google Analytics

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

Google Analytics Integrations

Google Analytics Competitors


  • Does not have featureFree Trial Available?No
  • Has featureFree or Freemium Version Available?Yes
  • Does not have featurePremium Consulting/Integration Services Available?No
  • Entry-level set up fee?No

Google Analytics Technical Details

Operating Systems: Unspecified
Mobile Application:No