TrustRadius
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.https://dudodiprj2sv7.cloudfront.net/product-logos/Du/bb/UP417EGQ7C6Z.PNGGoogleInvaluable, if you come in with clear focus.2018-06-22T16:22:51.943ZWe've used Google Analytics to set up and optimize sales channels for customers, we use Google Analytics to optimize our own website, as well we've integrated GA with our ETL & BI solution, OnMetric.,GA tracks user behaviors wonderfully
GA provides invaluable insights regarding the geographic dispersal of customers.
Paired with embeddable click events, GA is an indispensable solution for website conversion optimization.,The learning curve is steep.
There are so many features, you really run the risk of information overload.
There is little effort made to provide context, and so one must draw their own conclusions to drive actions.,9,While very little in this world is truly free, the only real cost to using Google Analytics is time, from your PM's, your web admins, your engineers, your email admins, and QA analysts--but it is without a doubt time well spent.
Because you run the risk of paralysis by analysis, one must pick their battles with Google Analytics. If you go in with a clear, concise set of objectives, and a competent technical supporting cast, you will succeed.
On the reverse side of the same coin, if you come in without a purpose, you run the risk of getting bogged down in all of the information without immediate relevance, and you may just leave behind this treasure trove of invaluable analytics in search of said relevance.,AWS Lambda, Magento, DrupalKyle ReicheltGoogle Analytics Improved our Constant Contact Campaigns2018-07-25T19:21:35.567ZOur constant contact relies mostly on Google Analytics in regards to measuring engagement with our brokers and agents, especially when it comes to bonus opportunities to bring in new business accounts to underwrite. We noticed that since analyzing our outreach through Google, it's helped us pinpoint where we could improve in order to get more of a response and become more personalized to our biggest agents.,It's a great platform for mobile app analytics and not only on desktop/website
It's a good free option but also the paid version is not outrageous,There is a learning curve and not much support or guidance
The free version doesn't analyze as many data sources as our previous IBM analytics,7,We've gotten higher agent participation through constant contact analysis
We spent a lot of time with third parties learning how to use it
Its mobile functions save time that we can then use to focus on attracting more agents,IBM Analytics Engine,Google Charts, IBM Analytics Engine, Microsoft BI,50,,Constant Contact
Agent Participation
Business Relations,Finding painpoints in where we could improve on getting brokers to participate in contests,We could see how much we're reaching our audience and if a better method other than email or mail would work best,7,Yes,Price
Product Features
Product Usability
Product Reputation
Vendor Reputation
Analyst Reports
Third-party Reviews,We would have a team test it out before getting rid of our old methods before adopting a new, free one.,Don't know,No,Moving from our old program to this one as many people were comfortable with the other and there was a curve in getting used to this,5,No,4,No,Unfortunately, I cannot, as we've only dealt with third party support so far. But it's still early so you never know!,Participation Measurement
Rates of Successful Outreach,Getting access to reports is sometimes difficult,6Reita SilvisEssential Tool for the 21st Century Marketer2018-07-13T18:57:45.827ZGoogle Analytics is used by the marketing department of my company to determine best SEO practices, drive content and email campaign strategies and boost eCommerce sales. The Analytics platform allows us to get a real-time view of our audiences and make adjustments in our growth and execution of marketing strategy. Additionally, we're able to better grasp where customers are referred to our site, which parts of the sales funnel are most successful, and where we need to improve. We set KPI's through our dashboard and are able to see current updates on when we meet our goals.,Excellent, real-time statistics
Great for building a picture of your demographics and buyer persona's.
A great tool to see which third party referral websites are giving your site the best traffic.,Can be a bit bulky when you've built a large amount of data up.
Can be challenging to learn, even with their online program, unless you use it every day.
It would be nice to add a 'test' function for new users to experiment with.,9,Fully measurable KPI's for different parts of our website which has aided our acquisitions and conversions.
A large amount of demographic information to drive both content marketing and sales.
The re-targeting feature allows us to drive ppc ads toward potential customers, amounting in several thousands of dollars a year.,WordPress,Wrike, Teamwork Projects, SlackFred LuntGoogle Analytics: The –almost–best analytics tool2018-06-25T20:01:58.244ZUse Google Analytics to track views on website and determine the visibility that I gain with my website.,Shows the different regions from which users of your website are from
Shows time of day when users access your website
Shows what type of device users of your website are using, which is extremely helpful for the design process.,The graphs could use more color variation to show different data points. Currently, Google Analytics uses different hues of blue, which is fine, but this is repeated over different graphs, which could mislead users.
The mobile app is very compact. This is understandable given the small screen sizes of most phones, but I wonder if there is a better way to present the information in mobile devices.,10,Helped keep track of page visits
Helped focus website design on specific pages that are most frequented by users
Helped identify specific failing of website design and thus improve on them.,Daniel MurageYou get MORE that you pay for!2018-05-22T19:14:08.353ZGoogle Analytics is being used to understand website traffic and content consumption by anonymous site visitors. It allows me to evaluate the site path and most important content for visitors. It also allows me to track visitors form ad campaigns to determine the source of site traffic and promotional effectiveness.,Site content analysis of readership and page bounces as an indicator of poor content/navigation
Crating goals for analysis and conversion rate calculations
Ad tracking and ROI data,It is very powerful, but can be confusing at time in the UI
Changes to the product require a bit of re-training.
It is a little tricky to Anonymize IP to improve GDPR compliance.,10,Customer insights are always important. Understanding the content of interest.
Seeing the source of traffic and their site behavior helps evaluate Ad investment.,Webtrends Analytics,Wistia, SurveyMonkeyT. Blane McMichen
Unspecified
Google Analytics
1875 Ratings
