Google Analytics Reviews

Google Analytics is best suited for companies that want to understand a deeper level of where conversions are coming from and the audience demographics behind it. However, GA can have an early ceiling for questions that require exporting and joining data sets that should be possible within the platform. Overall, it is a great platform but requires custom work to get its full potential.

Google Analytics is the best free program for website data, hands down. It's easily installed and integrates well with most consumer-friendly content management systems. So if you're looking to know general stats about your website : how many visitors, where they came from, where the users are coming from that do what you want them to do, this is a pretty good place to start. It also, of course, integrates well with other Google products - like Ads, Tag Manager, Survey, Optimize, and plenty of other things. So if you'd like to, for example, see how many people clicked on a button, implementing Tag Manager is usually as easy, then a few short steps later, you can see all your desired information directly in Google Analytics. With the new GA4, there's some great cross-user tracking, as well, so you can more easily see users moving between desktop, mobile, tablet, and an app. Google Analytics is also useful for seeing the physical location of different sources of traffic - so you can get a good idea if that media placement you went with (or anything else, for that matter) is actually driving relevant, converting traffic that's doing what you want them to do and sticking around on your site.

It is not good for tracking indivdual user paths or data - it's strictly anonymized and sampled.

GA is well suited for understanding high level info about what users are coming to your site. It infers demographic information so you can actually get a sense of what your traffic looks like outside of the data you explicitly collect. It also creates visualizations and makes it very easy to manipulate them and adjust what data feeds in.

GA is less good (in my experience) for understanding user behavior because I have no ability to set complex queries to get different things. It also appears to work entirely based on front end activity so you can track what a user does, but not always the action they've taken (e.g., you don't necessarily know the current state, just the history of actions).

Google Analytics is well-suited for all organizations who are utilizing a website, or any active web-property including social media accounts, e-commerce sites, and search engine results page listings. Any organization that is generating either organic and/or paid traffic, especially across multiple sources/mediums/channels, should be utilizing the completely free Google Analytics tool to gain greater data-driven, real-time insights about user activity, user engagement, user experience, and more on-site.

The dashboards in GA are well suited for monitoring our website performance and showing aspects such as user location and active visitor counts. Since the majority of our customers generate the bulk of activity offline, we often rely less on GA for our overall marketing performance. Understandably, we understand the use cases and where GA does apply.

Google Analytics is well suited for smaller companies. Its ability to track traffic, interests, retention rate, and bounce time gives you a somewhat clear indication of how your website is doing. Google Analytics is less appropriate for beginners and larger companies who need in-depth training with technical knowledge.

Google Analytics is perfectly suited if you're wanting to track site usage on a visit-by-visit basis. It will easily show what items are clicked most on your site, as well as from what part of the country your users are from. A scenario where it may be less appropriate is if you're wanting to monitor website performance or long-term tracking.

Every website should have Google Analytics installed. Even if you're not ready to use it, it can at least start capturing data. Then when you're ready, you'll have plenty of data to dive into. Even if you're only mildly interested in your website's performance, there are plenty of stats in Google Analytics you'll find useful. I find it a little trickier for mobile apps (between Google Analytics for mobile apps and Firebase, I'm still not completely sure which one to be using).

Google Analytics is suited for

• Advanced marketers who have experience running both paid and organic advertising campaigns
• Web developers and strategists who need rich insights of website user behavior and activity
• UX & UI professionals to improve website navigation and custom tracking

Not Suited for

• Entry-level marketing beginners (take courses and learn use-cases for Google Analytics before diving in headfirst because it can be very overwhelming
• Not a 100% reliable source of social media conversion tracking. Use Facebook Ads Manager for reporting instead.
• Be careful not to install tracking pixels more than once if you're using e-commerce in order to avoid the pixel double-firing resulting in inaccurate reporting

The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.

GA has helped us get a better sense of what sources are driving traffic to our company blog — and what those visitors do when they arrive on the site (from time per post to navigation patterns to bounce rate).

We haven't had to reach out for support yet, but because it's such a universal platform, there are plenty of tips available online.

Google Analytics is great if you ever want to track any stat regarding your online presence. Google Analytics analysis can help identify poorly performing pages with techniques such as where visitors came from, how long they stayed on the website, and their geographical position. With this data, you are able to modify your website's performance and ads in order to help gain more traffic on a page or site.

The support for Google Analytics is great! More likely than not, the Google support team will instantly assist with whatever issues you're having. If not, they will usually help you resolve your issue within the first 24 hours of contacting them. I have personally not run into an issue with their Support Team in which it took longer than 48 hours to solve.

Google Analytics is best suited in a scenario where simple website traffic stats are required. But it is not suited for deep funnels and deep study of customer behaviour and complicated goal and event tracking, these are the main limitations of Google Analytics. But if you want to satisfy your clients without spending any extra cost it is very useful.

If you have any query or issues regarding features and working you can easily put your query on Google forums and get expert suggestions and help too. It is very easy to get updated notices and information about Google Analytics. There is also a certification for Google Analytics where you can learn basic and advanced feature of Google Analytics.

Google Analytics is well-suited to anyone or any team that 1) has a web presence with associated business objectives and 2) has some amount of time to use the software on a regular basis—even one hour per week. It's difficult to jump in to Google Analytics periodically, but regular use will maximize ROI.

Google has great support articles, but is notorious for making it difficult to reach a real person when personalized helped is needed.

If you need to access raw data on how your website functions and see how customers interact with your services or products then Google Analytics is the right choice and guess what? It is free!! As per where it is less appropriate, I don't think there is any [scenario] , as long as you own a website and want to access data then you need it.

It is the best out there, if you want a free solution for analytics then use it.

Google Analytics is pretty much essential. This seems to be the Golden standard of tracking for most of our clients.

Support is 24/7 and resolves the issue fairly quickly.

I am using Google Analytics for my personal websites. According to my experience, Google Analytics is the best and most professional tool to analyze your website traffic. I can easily see the number of queries, which keywords people are using, and how they can find my website pages. I can easily check on which search page my website is appearing. I have added a sitemap of my websites in Google Analytics, so my pages index quickly in the Google search engine. Whenever I add a new page or a new post or a new product on my website, I use the feature called (Fetch as Google) in Google Analytics. So my page, post, or product appears in the search engine within two to five minutes. Sometimes I also remove pages from my website, and then I also remove the page from my Google Analytics account, so the 404 error doesn't appear. So overall my experience with Google Analytics is really incredible and fabulous. The search engine optimization of my websites has been improved, and I can include or publish the data on my website according to the users' requirements.

good

It's the industry standard. I used other tools to help provide keyword data, but if you need to know traffic coming into your site on a budget, Analytics is your answer. This is a killer app for start-ups, but don't expect anyone to hold your hand to teach you how to use it.

Google provides this super product, but the best teaching for it comes from outside Google. That's absurd. I always felt insecure using the product. Our managers didn't rely on this product very much either, as the data would not necessarily reflect the success of the campaigns. It's so hard to use, despite it being a requirement for the SEO industry.

I would recommend Google Analytics to all the business owners who would like to run their business digitally, E-commerce startups (Giants should purchase GA Premium which is the cost of $150K/Year), all digital marketing professionals and people who take care of conversions for online businesses.

They have good customer support that always likes to solve and help our queries and problems. Usually, we will get a reply within 24 hours.

Because it costs a lot ($150,000) to have good support for Google Analytics and in my opinion, not all agencies, freelancer or web agencies can afford an annual price tag like this.

This tool is best for evaluating the web traffic and understand the demographics and source of where the traffic is coming from.

I talked to them twice when I was facing a problem in understanding how to set up sales funnel and they resolved the problem.

Google Analytics is suited for any business of any size that wants to gain insights into their website traffic and data. Any company could find value in the information that is provided by Google Analytics. We are a small company, but I've worked for larger companies where this can be the case as well. Especially if you have access to the Premium version, it can be even more valuable.

I've only reached out one time with a question, but it was answered promptly and quickly resolved my issue. I've had a good experience overall with Google Analytics and many times can find the answer on my own before even needing to contact support. That said, when I did, it was a good experience!

Google Analytics is well suited for marketing teams.

Google doesn't offer much support, but the documentation is good.

Google Analytics is well suited when you are looking for a high-quality web analytics platform. Through a really basic integration (1 line of code) it is possible to get a very feature-rich web analytics platform that allows you to analyze, interrogate and report on your web activity. One thing holding it back is if you need to see activity, at the level of the individual, Google Analytics is not well suited for this.

Google analytics support for the free version is basically self-service. Fortunately, there is a lot of support online and a wealth of knowledge for common issues or problems. In addition, you are able to purchase support through agencies or consultancies. I am sure if we moved to the paid version of Google Analytics the support would be good.

It is super easy to get all the website views and conversion rates. It helps us figure out the areas that are doing well and areas that need to be improved. It doesn't help detect broken links or anything but it does a great job of tracking the flow of data.

I've used them a couple of times, but they have an excellent community and resource library that people can use as a reference. I use that more than I use the actual support team at Google.

We use Google Analytics every day to track everything about our website users. From what source each person comes from, to all of the demographics about each user. We then take it a step further to see what "user" is buying our product and then replicate that customer in targeting new business.

This rating is based mostly on the support tutorials that are available to help with reporting and use of the software. I have only had to contact their customer support department one time in the past, and I was extremely satisfied with the experience. I am satisfied overall with their support service.