TrustRadius
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.https://media.trustradius.com/product-logos/Du/bb/UP417EGQ7C6Z.PNGGoogleGet to know more about your visitors2019-06-07T12:46:30.568ZWe use Google Analytics on our eCommerce website to spot not only what current pages on our site are trending, but also to see the visitors origins so we can increase advertising on those social media platforms. Additionally, we use google analytics to monitor the success of different advertising campaigns to determine which are most viable for further investment without stretching our advertising budget too thin. This allows us to better focus our limited advertising budget while still conducting some basic A/B testing on our audience.,Monitoring website referrals.
Extensive data analysis capabilities.
Improved eCommerce integration for more detailed data reporting.
Useful Demographic information on your website's audience.
Helpful AI system to spot data-reporting problems, and trends.
Well designed mobile application.,Overly complex report lists (way too many reports for most users. A "basic" or simplified model would be more useful to new users).
Incomplete social media referral data (Youtube and Facebook for example only list top domain, no additional information provided).
Referral spam and fake traffic have become a major issue (fake referrals injected into analytics data, requiring users to filter out this junk data).
Less accurate recently with more people blocking tracking software like Analytics.,9,Reduced marketing overhead by pinpointing which channels were most effective and least effective.
Helped visualize traffic flow to the website over time of the week to help plan site downtime for maintenance.
The newer eCommerce reporting features help analyze sales data to determine which products have the highest and lowest conversion rates.,BigCommerce, QuickBooks Online, RingCentral, RingCentral MeetingsVerified UserTrack your website's visitors in no time.2019-03-22T19:08:50.865ZI have been working on an SEO project for the past 2 years and I use Google Analytics to see every visitor's activity on my client's website. Other than counting website visitors, I also conclude whether the traffic is Organic, Refferal, or Direct. Google Analytics is like my spy for learning my visitor's activities.,Visitor's Location
Landing Page of Every Visitor
Goal Completions,The Not Provided Section can be a bit more liberal instead of hiding the entire Data set.
Admin section should have Live Help Section as it is a bit confusing for beginners.,8,I Love the Aquisition part as I can clearly view where did my lead come from.,Ahrefs Site Explorer and SEMRush,Ahrefs Site Explorer, SEMRushVerified UserAmazing Basic Metrics with Little Effort2019-01-12T01:07:25.915ZWe use Google Analytics with a lot of our clients that want to get detailed information about their viewers and their basic browser metrics or profiles. Additionally, we will track user traffic within their site. Gathering these metrics helps identify which sections of the site needs more growth, which sections could be trimmed, and also helps target code optimizations based on the browser base of the users visiting their site.,Quick and easy to set up.
Powerful metrics and traffic flows.
Ability to enable detailed metrics through action tracking.,Visualizing metrics on detailed actions can be tricky to set up.
Exporting dashboards/reports could be a little more emphasized.,9,We've been able to provide good data to direct updates for our users with minimal effort.
We've been able to provide professional looking reports for stakeholders with minimal effort.
We've been able to easily track trends over time.,New Relic,New Relic, Amazon Web Services, Microsoft AzureSean PattersonGoogle Analytics Best for Business2018-09-07T20:54:39.407ZGoogle Analytics is used by me as an administrator in my company. We basically use it to target most of audience when advertising with this platform, because it converts well.,Advertising my blog pages and post
Selling my ebooks
Increasing my blog audience,The site should be made simpler to use
The site should all forms of ATM cards
The site be able to send monthly reports to users,6,It is good for businesses like blogging
It has much advantages to internet marketers
It is simple,Mathias AmoduGoogle Analytics should be everyone's first web analytics solution2014-05-02T20:07:27.271ZOur business is an online website. We use Google Analytics to track site traffic, overall engagement on the site, key events that happen -- all with an aim toward understanding our user base and what is working and not working on our site and our efforts to increase traffic and engagement (and monetization!),Aggregates statistics along multiple dimensions for quick analysis -- geography, traffic source, campaigns, landing pages, etc.
With goal tracking, it allows you to see conversion rate metrics (be they site registration, purchase, or whatever) across various landing pages or audience segments
It's very simple to create sets of queries and group them together in dashboards of key metrics and trends and share them with colleagues across the organization,Google Analytics does allow you to filter results based on a primary or secondary dimension (e.g. landing page and source) -- but it would be better if the user could pick finer grained segments utilizing more dimensions (e.g. "visitors from Canada who visited Landing Page X via Inbound Referral Link)
Comparing results over time (week on week, etc) should have shortcuts for common analyses (vs same day last week, vs same month last year, etc)
With Google Analytics (and all their products really), Google will change things by adding functionality or changing the names of concepts (recently they changed "Visits" to "Sessions") without so much as a peep alerting the user base. While most of the changes are for the better, a heads-up would be professional and appreciated.,8,We spend far less time assembling quick views of web data for ad hoc analysis than we otherwise would.
We are able to track website conversions at a fairly high granularity with far less effort than we would otherwise require
Because it's free we can give access to Google Analytics to all our employees and bring more transparency to our operational performance and enable the curious to discover new insights.,,6,1,Analyze web traffic (visits, pageviews) by source
Analyze site engagement (pageviews, time on site, bounce rate, etc..) by source and page type
Analyze conversion rates (site registrations, purchases, etc) by source and page type,We developed a widget that allows other sites to embed pieces our content (as a teaser to click through to our site). By setting up a separate Google Analytics instance for exclusive use by the widget, we can isolate views and clickthrough rates on the widget without having to filter them out of our other site traffic (which we would have to do by default everywhere otherwise). So my suggestion is make use of the ability to setup multiple Google Analytics instances where appropriate.
By using non-interaction events, we are able to measure engagement and time on pages that would otherwise count as bounces with zero duration. This is important for separating the effect of a true bounce (this page wasn't useful to the user and they immediately left) from a softer bounce (they came and read the page for 5 minutes but then didn't see anything else interesting and so left the site). We set a threshold internally and ping the GA server every 30 seconds or so but only send interaction events after a minute to ensure the person was really engaged before we "debounce" them.
With Universal Analytics, we're able to send analytics events from the server side of our application to the same Google Analytics instance, which can be very useful in avoiding client-side race conditions and other threading issues. UA can also be used for tracking across not just server (vs client/browser) but mobile apps as well. If you haven't upgraded your Google Analytics instance to Universal, you should.,We plan to make use of the audience segmentation features (to differentiate between behavior of registered vs non-registered users).
We plan to make broader use of the Content Segmentation features which are quite handy when you have a site like ours that is dynamically generated and contains tens of thousands of pages (and growing).,10,No,Price
Product Features
Product Usability
Prior Experience with the Product
Vendor Reputation,I would not have spent as much time looking at KISSmetrics honestly. We may revisit it as an add-on for deeper dives into individual user behaviors but Google Analytics gives you a lot of runway for instrumenting, analyzing, and improving a site (or app) well before you need to think about replacing or adding to it.,8,If you've got a large or complex site that's dynamically generated, make use of the content groupings dimensions which will make it far easier to track behavior.
Instrumentation using custom dimensions is also recommended (for user IDs or other attributes about their user or their session or even experimental page treatments).,Some - we have done small customizations to the interface,No - the product does not support adding custom code,We built a wrapper around the client-side code that fires google analytics events to also fire them to other systems (like Pendo for product adoption tracking, Optimizely for A/B testing segmentation, etc), but no custom code within Google Analytics itself.,Analyzing traffic and its relative performance along multiple dimensions
Setting up dashboards of commonly reused analyses is quite easy,Analyzing traffic along two dimensions (and possibly filtering on either or both) is fairly cumbersome and requires too many clicks. For instance, looking at traffic by landing page type (a content grouping) and then narrowing down into traffic that came via SEO requires a bunch of repetitive steps (vs there being a shortcut dropdown for traffic source type as there is now for content grouping... ),Yes,8,Yes,Universal allows us to log events from the server side of our application more cleanly (and mobile in the future),Since they tend not to announce new features or interface changes before just springing them on the user base, who knows?,No,NoVerified UserGoogle Analytics - the best free tool for website behavior2018-11-14T02:57:17.886ZI love Google Analytics. It's a free tool and fairly easy to understand once it's installed by a developer team. All my clients at the agency use Google Analytics to understand their web traffic,User activity
Time on page
Location of user
Source of website visitors,Hard to install
Can be challenging to find the information you are looking for
Cannot look at specific users - data is aggregated,10,Understand user behavior
Allows us to reinvest in new content for top visited pages
SEO,Adobe Analytics,Google Ads (formerly AdWords)Verified UserInvaluable, if you come in with clear focus.2018-06-22T16:22:51.943ZWe've used Google Analytics to set up and optimize sales channels for customers, we use Google Analytics to optimize our own website, as well we've integrated GA with our ETL & BI solution, OnMetric.,GA tracks user behaviors wonderfully
GA provides invaluable insights regarding the geographic dispersal of customers.
Paired with embeddable click events, GA is an indispensable solution for website conversion optimization.,The learning curve is steep.
There are so many features, you really run the risk of information overload.
There is little effort made to provide context, and so one must draw their own conclusions to drive actions.,9,While very little in this world is truly free, the only real cost to using Google Analytics is time, from your PM's, your web admins, your engineers, your email admins, and QA analysts--but it is without a doubt time well spent.
Because you run the risk of paralysis by analysis, one must pick their battles with Google Analytics. If you go in with a clear, concise set of objectives, and a competent technical supporting cast, you will succeed.
On the reverse side of the same coin, if you come in without a purpose, you run the risk of getting bogged down in all of the information without immediate relevance, and you may just leave behind this treasure trove of invaluable analytics in search of said relevance.,AWS Lambda, Magento, DrupalKyle ReicheltGoogle Analytics Improved our Constant Contact Campaigns2018-07-25T19:21:35.567ZOur constant contact relies mostly on Google Analytics in regards to measuring engagement with our brokers and agents, especially when it comes to bonus opportunities to bring in new business accounts to underwrite. We noticed that since analyzing our outreach through Google, it's helped us pinpoint where we could improve in order to get more of a response and become more personalized to our biggest agents.,It's a great platform for mobile app analytics and not only on desktop/website
It's a good free option but also the paid version is not outrageous,There is a learning curve and not much support or guidance
The free version doesn't analyze as many data sources as our previous IBM analytics,7,We've gotten higher agent participation through constant contact analysis
We spent a lot of time with third parties learning how to use it
Its mobile functions save time that we can then use to focus on attracting more agents,IBM Analytics Engine,Google Charts, IBM Analytics Engine, Microsoft BI,50,,Constant Contact
Agent Participation
Business Relations,Finding painpoints in where we could improve on getting brokers to participate in contests,We could see how much we're reaching our audience and if a better method other than email or mail would work best,7,Yes,Price
Product Features
Product Usability
Product Reputation
Vendor Reputation
Analyst Reports
Third-party Reviews,We would have a team test it out before getting rid of our old methods before adopting a new, free one.,Don't know,No,Moving from our old program to this one as many people were comfortable with the other and there was a curve in getting used to this,5,No,4,No,Unfortunately, I cannot, as we've only dealt with third party support so far. But it's still early so you never know!,Participation Measurement
Rates of Successful Outreach,Getting access to reports is sometimes difficult,6Reita SilvisEssential Tool for the 21st Century Marketer2018-07-13T18:57:45.827ZGoogle Analytics is used by the marketing department of my company to determine best SEO practices, drive content and email campaign strategies and boost eCommerce sales. The Analytics platform allows us to get a real-time view of our audiences and make adjustments in our growth and execution of marketing strategy. Additionally, we're able to better grasp where customers are referred to our site, which parts of the sales funnel are most successful, and where we need to improve. We set KPI's through our dashboard and are able to see current updates on when we meet our goals.,Excellent, real-time statistics
Great for building a picture of your demographics and buyer persona's.
A great tool to see which third party referral websites are giving your site the best traffic.,Can be a bit bulky when you've built a large amount of data up.
Can be challenging to learn, even with their online program, unless you use it every day.
It would be nice to add a 'test' function for new users to experiment with.,9,Fully measurable KPI's for different parts of our website which has aided our acquisitions and conversions.
A large amount of demographic information to drive both content marketing and sales.
The re-targeting feature allows us to drive ppc ads toward potential customers, amounting in several thousands of dollars a year.,WordPress,Wrike, Teamwork Projects, SlackFred LuntGoogle Analytics: The –almost–best analytics tool2018-06-25T20:01:58.244ZUse Google Analytics to track views on website and determine the visibility that I gain with my website.,Shows the different regions from which users of your website are from
Shows time of day when users access your website
Shows what type of device users of your website are using, which is extremely helpful for the design process.,The graphs could use more color variation to show different data points. Currently, Google Analytics uses different hues of blue, which is fine, but this is repeated over different graphs, which could mislead users.
The mobile app is very compact. This is understandable given the small screen sizes of most phones, but I wonder if there is a better way to present the information in mobile devices.,10,Helped keep track of page visits
Helped focus website design on specific pages that are most frequented by users
Helped identify specific failing of website design and thus improve on them.,Daniel MurageYou get MORE that you pay for!2018-05-22T19:14:08.353ZGoogle Analytics is being used to understand website traffic and content consumption by anonymous site visitors. It allows me to evaluate the site path and most important content for visitors. It also allows me to track visitors form ad campaigns to determine the source of site traffic and promotional effectiveness.,Site content analysis of readership and page bounces as an indicator of poor content/navigation
Crating goals for analysis and conversion rate calculations
Ad tracking and ROI data,It is very powerful, but can be confusing at time in the UI
Changes to the product require a bit of re-training.
It is a little tricky to Anonymize IP to improve GDPR compliance.,10,Customer insights are always important. Understanding the content of interest.
Seeing the source of traffic and their site behavior helps evaluate Ad investment.,Webtrends Analytics,Wistia, SurveyMonkeyT. Blane McMichenGoogle Analytics has made everything smoother!2018-05-21T18:40:48.467ZGoogle Analytics is a great tool to see how many active users are on our site at that moment. Additionally, it's helpful to see where incoming users are coming from (i.e. Google, Flipboard, Twitter). It is being used across my department, as the business team, but also among other teams such as the marketing team and social team.,Informs you of how many active viewers are on our site in real-time.
Allows you to go deeper and see what companies are reading our site -- C-Suite, Fortune 500 etc.
Allows you to track which times of the day or which day of the week attracted the most people to our site and qualitatively thinking why this may be.,It would be helpful to have more insight into our audience. If it shows that they're working in government, it would be helpful to see what sector of government they're working in.,10,Postive -- allowing us to keep track of the behind the scene specifics that we're looking out for.,Moat Analytics,DoubleClick, Moat Analytics, SailthruMelanie SingerThe best analytics solution for any website.2018-07-09T20:23:19.081ZRight now, we primarily use Google Analytics to measure and analyze our website's performance across digital marketing channels. Google Analytics is the best tool on the market - no other analytics solution can provide the insights into our website visitors and how they behave when they reach our site. Eventually, we plan on implementing Firebase Analytics, which is Google's solution for tracking mobile app analytics. It will be great to see and understand how our customers interact with our app.,Reporting is definitely a strong suit of Google Analytics. Data is useless if you can't interpret it, and Google makes data visualization very easy.
Google has a built-in Analytics Intelligence feature - what this does is provide actionable insights into your data without you having to do anything. Google can understand what your data means and make suggestions based on that data.
Another strength is that Google Analytics seamlessly integrates with all of Google's other products. The big ones for us are Optimize and Google Tag Manager. Being able to connect these services and use them in parallel with each other saves us a lot of time.,Google Analytics' integration with Salesforce requires you to be using the Google Analytics 360 suite, which is their paid version. This is surprising considering most GA integrations don't cost anything.,10,GA makes it easy for us to measure ROI on our different marketing campaigns by adding tracking codes to our URLs.
We can also set goals in GA (like a form submission) and then add a value to each goal to better track ROI.
Reporting in GA helps us prioritize different marketing channels based on a ton of different metrics (bounce rate, time on site, pages per session, etc.).,Skype, Skype for Business, OneNoteVerified UserGoogle Analytics - Love It2018-06-05T16:43:40.028ZGoogle Analytics is currently being used to track the number of users and multiple conversion points across our site, across various channels, including but not limited to PPC, Paid Social and Organic. It helps to bring all the conversion and revenue numbers together for all the channels as a total, which helps the client see how their business is performing as a whole.,Google Analytics allows for very detailed remarketing lists that can be pushed in AdWords.
Tracking of the traffic and various conversions through each channel.
Google Analytics tracks users that are not only in your country but across the world. This helps when you are building a strategy that has an international component.
Great attribution section, which shows the user journey for each conversion.,It would be good to see labels from AdWords to be visible in Google Analytics.
The dashboard and unique features can be a bit cumbersome and difficult to use if you are using it for the first time.,9,Reporting has become easier and in more depth thanks to Google Analytics which has allowed us to exploit areas that may have been missed out during the planning of our campaigns.
Google Analytics integrates well with AdWords, which allows you to apply bidding rules to optimise towards your conversions.,DoubleClick and Adobe Analytics,DoubleClick, Adobe AnalyticsVerified UserGA Premium issues and bugs2018-05-18T19:29:44.765ZGA is used to track paid ads against ROI. In addition, track website performance and CID. It can track online visits to offline purchases .,Can track my individual and device.
Connection to big query is robust.
Data studio is great to visualize the data.,Tracking on the dbm and dsm is inaccurate and slow.
The dbm and dsm data doesn't work.
Many bugs with the Dbm data .,7,Has a great multi-touch attribution.,Adobe AnalyticsVerified UserAnalyzing Google Analytics2017-10-16T15:26:30.728ZWhile Analytics has a laundry list of really great features involving real-time audience tracking, behavior factors on website visitors, and various event tracking services, I primarily utilize it to find origination points in our client pipelines. It is important that we are able to tell if a recent blog entry is doing exceptionally well, or if a referral source is seeing a traffic spike. Analytics, like most of the offerings in the Google ecosystem, is extremely easy to pick up and use but has a ton of complexity under the hood.,Tracks clients along digital pipelines well.
Follows client behavior on your website effectively.
Excellent support for multiple websites.,There are some redundant systems in place.
Tracking isn't always consistent, but it's more accurate than competitors.,9,Google Analytics allows me to track customer behavior so I can double down on what works.,,Egnyte, MailChimp, LinkedIn Marketing SolutionsJeffrey SmithPerfect measuring tool for our sales/marketing team.2018-01-03T17:58:08.207ZWe use Google Analytics to measure the effect of our sales and marketing campaign and also to track key metrics of visitors to our website.Thereby, serving as a guide towards knowing how best to tailor our sales and marketing efforts for maximized effect.,Google Analytics is free.
Enable us to set up reports via channels; enhancing our ability to track the efficiency of our sales efforts towards user conversion.
Simple integration; Integrating Google analytics on our website took less than five minutes. We simply copied and pasted the Analytics tracking code to our HTML code, and that was all.,Steep learning curve; Takes a bit of time to get accustomed to the work environment(dashboard) of this tool. No thanks to the user interface, which is very much clustered.
Poor support: I wish there was a go to support team for the free version of this tool. Currently what we have available is just basic documentation.,9,Google Analytics has enabled us to better measure our marketing and sales campaigns.
Allows us to measure real time metrics of our business; like what part of the website our users are using most, current bounce rate etc
It has given us a knowledge of traffic source to our website.,Adobe Analytics, Intercom, Adobe Audience ManagerVikram BalajiGoogle Analytics...Great way to get the most accurate Data.2018-01-31T16:18:04.207ZGoogle analytics is a great way to measure campaign success along with gathering general trends our customers habits and needs.,Easy to use interface
Great integration with Google Ads
Quickly able to gather various time dates.,Variable time rate data should run quicker
Ability to add a third dimension on report pages
Quicker exporting of data/reports.,9,ROI is easily measured with Analytics and saves a LARGE amount of time.
Spend for Analytics is in line with and sometimes cheaper than the competition.,Jonathan StephanGoogle analytics gives us precious insights.2017-12-22T18:05:01.460ZWe use google analytics to get insights into our visitors to our websites behave on a daily basis, and the key characteristics of these visitors. We use this information to analyze steps to improve our service.,User insight : Google analytics provides us fantastic data about users who have visited our platform on an average level. Letting us know personal data like what mobile phone they use, their ISP provider, average gender of web visitors, etc.
Page testing : Google analytics helps rate each page on our website, putting into perspective things like how fast our page loads, caching capability of each page, etc.
Process flow : Google analytics allows us set a process flow from starting from when a user "visits the website" to the goal of successfully "ordering a ride". Thereby allowing us gain insights into the percentile of users who completed this goal, and the ones who didn't.,Cluggy dashboard ; The dashboard is way too cumbersome. Can be Herculian finding specific informations.This need be sorted out by the Google team.,10,Google analytics has allowed us to closely follow our bounce rate and whenever it goes above 25%, we know we are doing something wrong.
Google analytics has also allowed us focus on ensuring each page on our website meets industry standards.,MailChimp, Microsoft AzureAbiola AdeniyiA must have in your marketing mix!2017-12-20T15:52:11.086ZWe use it for lead generation, traffic analysis, and visitor research. Only marketing department uses Google Analytics and any agencies that we work with. It is a great tool!,Visitors
Audience Research
Goal Funnels,Real-time reports do not respond organically, continued refresh is required
Intelligence is terrible! They claim that AI will get better, but it has been declining,10,We improved on tracking
We improved on goal conversations
We improved online presance,Lead ForensicsJustina RimkeviciuteI highly recommend!2018-01-31T16:04:07.172ZGA is used across the entire organization, but probably most actively in our department. It helps us understand consumer behavior on our website, which is quite expansive and complex. It has proven to be invaluable to our institution, with actionable insights about every part of our business. I could not be more pleased with its ease of use and the accuracy of the information and data within.,campaign tracking
conversion tracking
user path tracking
content evaluation,training modules for advanced users
GUI dashboard walkthroughs, sometimes less experienced members of the organization have a difficult time creating dashboards
cross-channel attribution; allowing for 3rd party data like sales call analytics, integration with other analytics platforms, etc,10,Immeasurable improvement. We would be lost without it.,Coremetrics and Site Catalyst,Google BigQuery, BrightEdge, Google Search Console, Ahrefs Site Explorer, Moz, Bing Webmaster Tools,reporting
dashboarding
user analysis
campaign tracking,none. Some users complain about not understanding how different dimensions work with different metrics, but that is something that can be learned easily.,Yes,9Verified UserThe analysis that beats the rest2017-08-24T19:59:49.846ZGoogle Analytics is a vital part of our analytics process, helping us uncover our audience and make business decisions regarding who we should be targeting and what campaigns have been successful. From looking at the results every month, we are able to compare our progress and see if current campaigns will work best for the following period. It's a tool predominantly used by marketing, although we do have the occasional sales person have a look too, from all over the globe.,Competitor Analysis
Audience Research
Campaign Research,Reporting and Dashboards
Comparison
Year-by,8,Audience involvement
New website country launches
Spending money (budget),Hotjar,HubSpot CRM, Salesforce.com, PardotVerified UserGoogle Analytics for the win!2017-08-29T19:12:09.793ZGoogle Analytics is being used both internally, and with our clients. It is essential in showcasing ROI and the success of media campaigns, site launches, SEO and paid search efforts. In Google Analytics you can see user demographics (including language, location and more), and how users get to and interact with your site through event and goal tracking.,Google Analytics is incredibly easy to use and navigate. It allows you the flexibility to scale across teams/companies easily.
The granularity of the data, and the ability to add dimensions to data is indescribably crucial to gaining insights both internally and externally.,Integration with DataStudio (although currently in beta), could be enhanced. The flexibility just isn't there yet, and it makes it difficult to get the specific charts I want and need.
I wish GA would add the ability to add even more dimensions to the data.,10,GA has proven the ROI on our internal and external SEO efforts, paid search efforts, and other media campaigns.
GA has helped us with calculating overall revenue and what sources are driving the most traffic/money.,Adobe Analytics,Buzzsumo, BuzzStream for Link Building, Google Forms,20,3Verified UserGoogle Analytics for the win!2017-08-28T21:00:07.561ZWe use Google Analytics across the entire organization. It's invaluable for knowing what content is effective. Its integration with Adwords is a little confusing. Particularly as it relates to "Conversions vs. Goals". Other than that it's simple to use and easy to navigate.,Visual reportings
Easy setup
Email reports,Adwords conversion tracking and Goal conversions seem inconsistent,10Verified UserGA Is the best!2017-06-30T21:05:09.118ZWe use Google Analytics for numerous amounts of data gathering, both for our own marketing site, our customers "product" sites that they actively use as part of their service, and we use it for "in-app" tracking to determine how users are using our product. Basically, we use Google Analytics for tracking everything!,Google Analytics does the obvious thing really well: tracks user behavior around our website. But more specifically, it allows us to do some very complicated attribution to behavior, traffic sources and even specific campaigns or devices. Depending on the volume of traffic we are trying to analyze and the purpose, we can narrow things down EXTREMELY well and get a great story to use for data mining.
The eCommerce tracking with GA (Google Analytics) is hands down the best. Specifically, its attribution to traffic sources and matching with user behavior that is the best. I have yet to find another tool that can let me track traffic sources, split campaigns down to devices and track which inventory was purchased specifically from that campaign--especially if I am looking back at inventory purchased from a campaign (or in our case, people who signed up for Classes) I can tell all of that from GA.
You can use GA to track specific user accounts within a product, and differentiate user behavior within the product based on account roles. A lot of people don't know about this, but with the help of a developer you can leverage a TON of data including creating lookalike audiences that you can sync into AdWords and make your display campaigns highly targeted. Most people think this kind of feature is only available on Facebook ads--nope! :),GA can be very confusing if you aren't extremely tech savvy. The interface is intimidating to most people, and without some training the reports are hard to understand.
The jargon really trips a lot of people up. Like what's the difference between a session and a user? What are "hits"? Stuff like this is frustrating if you haven't been through any kind of training for GA.,10,The most positive impact is that we use GA to augment other systems like Hubspot that don't let us customize tracking parameters are thoroughly as we would like. For example, Facebook has the ability to dynamically change parameters based on where the ad placement is, and you can use that parameter in utm_content to segment traffic based on the ad placement. It's much easier to analyze behavior on your site with GA than with the Facebook pixel, and you can create much more detailed custom reports which has been critical in our conversion rate optimization.,Mixpanel and Kissmetrics,AdWords, Facebook for BusinessSeth Tucker
Unspecified
Google Analytics
2215 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
