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December 09, 2020
Google Analytics is used on a team-specific basis rather than universally in our organization. The business problem [it] addresses is how to monitor how our applications are being used by our customers. We wanted to see clicks, page loads, and some feedback from our users and Google Analytics has helped us achieve that.
- Website visitor count monitoring
- Tracking user clicks
- Tracking user demographics
- Performance monitoring
- Long term tracking
- Website behavior tracking
July 28, 2020
Google Analytics is one of the most sophisticated reporting tools on the market and the best part is that it's free. Our agency actively managers Google Ad campaigns for our clients (Search, Display, and YouTube TrueView), and as we build websites, we always install Google Analytics to start collecting data, which ultimately improves our campaigns. Google Analytics is seamless to install and integrates into our CRM. We're able to view our goal funnels, segment audiences, understand behavior flow, analytics site traffic, track events, and ultimately report on conversions. Conversion tracking reporting is a very powerful way to show ROI on ad spend (ROAS) and Google Ads conversion tracking through Google Analytics and Google Tag Manager helps us understand and improve our paid campaigns.
- User Management (permissions are safe and secure across teams)
- Real-Time Data (reporting is live and provides rich insights to site activity)
- Custom UTM Parameters (ability to track and segment paid campaigns from Google Ads and Facebook Ads)
- Conversion Tracking (easy to setup and analyze results)
- Custom Views (customize the dashboard to your preference)
- Multiple Properties (able to add more than one property to an account)
- Facebook Ads Reporting (ability to segment by ad set and ad creative without the need for a custom UTM)
- Better Google Data Studio templates for social media and conversion tracking
- Better training tools and resources for beginners
- Easier implementation with Google Tag Manager (no need for multiple code snippets)
September 17, 2020
Currently, Google Analytics is used to track website activity such as session duration, pages per session, and the bounce rate of our corporate website, along with the information on the source of the traffic. It is also integrated with our Google Ads, which allows us to create and review our online campaigns. It allows us to create an integrated platform for us to manage our social and digital presence.
- Very detailed analytics
- Very easy to use
- Great dashboard
- Cost is reasonable
- More integration with smaller social media platforms.
- More learning and/or teaching videos.
- Cost can easily add up.
July 21, 2020
Our marketing team relies on Google Analytics to measure activity on the Hibu Blog. Being able to see where our traffic is coming from and understanding how visitors engage with our blog content has been invaluable when it comes to planning, reviewing and optimizing our content strategy, and working toward future content and engagement plans.
- GA makes it very simple to see what content on our blog is being viewed, and how users are finding it.
- Being able to share access with internal and external partners makes getting someone outside our department "up to speed" much easier.
- Comparing current data to other date ranges is incredibly simple to apply and visualize.
- More on-screen tips would be nice (though it's hard to implement those without being intrusive).
March 24, 2020
I have used Google Analytics for many of my clients' website traffic and customer behaviour. In our organization we are using Google Analytics for Google Ads statistics and it is also getting testing data to improve the ads for better results, reaching the targeted audience and best results for our clients.
- It is a free and secure tool.
- Easily understood by beginners.
- Track many websites in a single dashboard.
- Other Google products connectivity is very easy.
- Placement on website is also very easy.
- Missing some detailed tracking that Adobe Analytics has.
- Event tracking is not easier.
- Actual data is reflected in 2-3 days.
March 16, 2020
Best tool to analyze your website!
- I think Google Analytics is one of the most useful tools that Google has provided us for reporting. Thanks to Google Analytics, we are able to recognize and act on our web site. Google Analytics provides us information about potential customers' visits and more detailed information about how we can reach new customers.
- Tells us how often is the website is visited
- Tells us where users are located
- Tells us which pages are receiving more clicks
- Tells us on what page users spend more time
- Tells us what is the average time a user spends on our website
- Tells us what are the actions that user takes on our website
- Tells us whether the user is entering our website by using a mobile phone or a desktop computer
- Time is very important for our website's potential visitors. It indicates whether the visitor has arrived by mistake or to inspect your website. It also shows how much time they spent on your page or product in detailed reports. This shows how much visitors are interested in which products you have. So, by moving the most visited product to the forefront, you can provide more indexing of Google Search engines and reach new potential customers. You can get information about which product results in higher rates by adding keywords to the product details.
- It takes time to get used to the integration. Documentation is good but still, it should get better.
February 05, 2020
Google Analytics is used daily by various departments of our company. Overall, Google Analytics is one of the best web if not the best web analytics tool out there on the market. It provides users with valuable data insights when it comes to measuring the overall performance of the website, specific landing pages, and behaviour of website visitors.
- The most powerful web site analytics with alot of useful data
- Easy integration with third party platforms e.g. Facebook and Google Ads
- Very difficult to catch up with new features and updates
- Lack of end user support
December 06, 2019
Multiple departments across our organization use Google Analytics, though my team (Marketing) uses it most frequently. On our side of things, Google Analytics allows us to see how the marketing site is performing and how it may need to be optimized. Other teams have actually connected Google Analytics to our web-based product to get additional insights.
- Google Analytics has the most powerful platform for gaining insights on website performance.
- Google Analytics is integrated with the Google Ads platform.
- Google Analytics is continually updating with new features and designs.
- I like that Google Analytics is continually updating, but sometimes I get lost in the new UI or navigation.
- It seems like there's just too much going on. It's powerful, but does anyone actually use ALL these features?
- I wish Google Analytics had a built-in URL builder for campaign tracking.
December 04, 2019
We can literally track everything that happens on our website, from where the visitor originated from, the product they viewed, the product they purchased, everything!! We are able to track our customers, see the products they are interacting with; see our total sales over a period of time and all of this for free!!!
- We can track the total purchases customers make on our website
- We can track the origins from which our customers originate from
- We can create goals and execute marketing campaigns
- New features are being rolled out almost daily and it is very hard to catch up.
- Integration of codes can be somewhat cumbersome if you are not a developer.
- Would like to see real-time data showing what pages our customers are accessing etc.
November 29, 2019
As a marketing agency, we use Google Analytics as a secondary point of reference against our primary analytics provider, Adobe Analytics. We use it for select accounts by request, but we also use it so we can have conversions tracking in our paid search efforts in Google. It basically allows us to use specific bidding strategies based on conversions and is a free, relatively easy way to do so.
- Easy to use and set-up.
- Free platform.
- Ties directly into words and Google tag manager.
- Relatively easy to navigate - Great UI.
- No real issues - Great platform.
October 29, 2019
Google Analytics was used to give our clients the data they needed on the effectiveness of their websites. It would give us the data we needed to tweak campaigns and allow A/B split testing. We used it not just with our SEO efforts, but with PPC and a bit of basic design work as well.
- Granular data. Analytics can pinpoint at what time, where, and who exactly was looking at your website.
- Options. Analytics can help you create any time of data report you want.
- Deployment. The code is easy to implement on the backend of any WordPress website.
- It's not user-friendly. Any beginning user will be daunted by the lines, graphs, and amount of numbers it provides.
- You can make the data spit out any result you want. For hucksters, this is great. The baseline for success can constantly be adjusted because there are so many options.
- Opaque reporting. While you can get very granular reporting, keyword data is almost completely dried up.
October 29, 2019
It's being used by the marketing team especially digital marketing professionals to get all metrics on traffic for our organization website. It's very useful (and free as well until reaching millions in traffic) to analyze overall website performance in all the digital marketing channels. As its a product of Google, I feel the data is accurate and trustworthy.
- Custom segmentation.
- Data visualization.
- Identify the best and worst-performing pages.
- Ecommerce features.
- It's a bit hard to identify the middle part of the visitors' journey.
October 29, 2019
We offer web and digital services to our clients so Google analytics is at the center of our offering it provides us with the necessary data for tracking on our websites and our client's website for a more effective SEO strategy development and also as part of our digital advertising campaigns.
- It offers a clear and effective way to determine conversion rates for our websites and those of our clients.
- Tracking of social media ROI (different campaigns all in one single dashboard).
- Content Performance Analysis for a good SEO strategy building.
- Tracking and organization of data by devices.
- The feel of the platform can be overwhelming at first sight and the learning curve can be hard for a new user.
- Absence of clear support.
- Big price tag to move from the freemium GA to the premium service.
- Absence of color customization for the platform (it can look more beautiful than this).
October 28, 2019
We have been using Google Analytics to measure how our website is performing on Google. I am the part of the marketing team and we use this tool in our department to evaluate how our social campaigns and keywords that we are focusing on how they are performing on the search. Also, we can set up goals and conversions.
- Measure website traffic.
- It also helps to set up goals and conversions and observes how our marketing campaigns are performing.
- Evaluate the performance of social media compaigns.
- Sometimes there is redundancy in the data.
- Also, it should provide more comprehensive reporting.
- The user interface can be improved.
October 24, 2019
Google Analytics is used to understand our website traffic and help measure our marketing efforts. We will look at Google Analytics, but we also have it linked to a few tools that help combine it with other information to make it even more valuable. The product is mainly used by our marketing team and in general, it helps us with our marketing efforts and the investment we make into marketing.
- It provides great insights into your website analytics.
- It has a mass amount of data it provides you that can truly change how you look at your marketing efforts.
- It has a large number of views and reports you can use to look at the data in different ways.
- While it has a lot to offer, it can be overwhelming sometimes. I'd love to get weekly or monthly emails with tips or stories of how other similar businesses use it.
- I wish you there some type of limited access to the organic search so you could at least see some of it versus needing to have the premium version.
- I wish there was an easier way to build reports. I've tested it out, but have found more success in just using other reports that have already been created.
October 17, 2019
Google Analytics is our go-to tool for web analytics. It is free, powerful, and insightful. We install Google Analytics on all of our client's websites. The whole organization uses Google Analytics, our sales team, account managers, and customers. Google Analytics gives you the data you need to make informed decisions about your marketing.
- Robust data.
- Easy to use, yet powerful.
- Continually evolving and improving.
- Data overload - It can be easy to spend hours in Google Analytics without walking away with insights that lead to action.
October 17, 2019
Google Analytics is the cornerstone of our web analytics. We use it to monitor our web sites performance and gain insights around past performance and future opportunities. It is used by our digital and marketing teams. The key use case for it is viewing aggregate web data across a variety of dimensions.
- Aggregates web data
- Highly performant data capture
- High availability and uptime
- Getting more targeted in segmenting users
- Integrating other data sources to web activity
- Seeing actual search terms for organic traffic
October 17, 2019
We use it to track our website stats and conversion rates on our landing pages. It is mainly used by the marketing department especially between demand gen and digital teams. It helps us find what is important to our users and how they are using our site and landing pages.
- User-friendly
- Easy to use
- Beautiful charts
- Sometimes it is hard to find the info on the dashboard.
October 16, 2019
Currently, we use Google Analytics to monitor all of the traffic that visits our website. We are able to view all of the sources that send traffic our way. Also, it is helpful to learn about the users who come across our website. The breakdown that Google Analytics gives us is by far superior to anything else we have used that is on the market.
- The software tracks exactly where every user is sent from whether it is a Google search or social media.
- The data that Google Analytics gathers from each user is detrimental to the success of our business. It offers unique incite from each user in regard to demographics.
- It makes it super simple to find out what demographic we need to spend our resources on retargeting.
- There was a bit of a learning curve to implement the software on our website.
- Some of the reporting functions can be difficult for a novice employee.
- There can be a small lag when trying to run larger reports.
October 15, 2019
Google Analytics (standard) is a robust package for free usage. It's essential for any business that is not investing in a major paid platform (like Premium). About 10% of my clients use Google Analytics standard instead of a premium or paid analytics platform.
- Comprehensive reporting
- Easy implementation
- Clean and easy-to-use reports
- Ability to integrate with other platforms for enhanced use like Google Cloud Platform
- Sampled data (unlike Premium)
September 17, 2019
We use it for a lot of stuff:
- Checking from there traffic is coming from
- Top landing pages
- Top exit pages
- Time on site/page
- Conversions
- Creating reports
- Audience insights
- Desktop/Mobile visits, and much more!
- Free
- Easy to read reports
- Detailed web analytics
- Integrated with Google AdWords
- Social media traffic analytics
- Data overload
- Conversions and goals are tricky to setup
- Integrate it with Google Search Consoles into one interface
September 16, 2019
Google Analytics is being used mainly in the Digital Analytics organization. We are using Google Analytics to report and analyze website traffic and conversion data. Also, we are using Google Analytics to inspect bot traffic patterns.
- Visualizing traffic patterns.
- Showing website data in an organized way.
- Very easy installation.
- It is missing drag-and-drop-type data analysis functionality.
- Its tagging structure is not very sophisticated.
- It does not provide in-depth technical support from Google.
September 15, 2019
Google Analytics is a great tool shared between our IT and marketing departments at our college. Google Analytics allows us to collect data that can provide important insights about the visitors to our school site. The data is being used extensively to take important decision for our marketing department on who to target while doing the marketing campaigns.
- Easy to use and doesn't require a lot of training
- Provide useful data
- Data is easily accessible and provides great insights
- Page specific data
- Nice reporting system
- Might not be suitable for people without a good amount of technical knowledge
- Not flexible for integration with other apps
September 12, 2019
Google Analytics is used by our company to track the website traffic and conversions for our clients' websites. We also use it to track the effectiveness of our clients' ad spend in Google Ads to maintain a high level of ROI for our clients. Additionally, Google Analytics allows us to optimize our clients' digital advertising dollars so they can effectively spend money in the right places across today's complex digital universe.
- Tracks website traffic and measures that traffic to the source of the traffic.
- also measures audience activity once they arrive on a client's website.
- can track conversions in whatever that measurement might be and the source of those conversions.
- Training is on your own unless you want to pay a third party vendor for training.
- although they do offer certification classes, they are not a good reflection of real-world situations.
- Communication has decreased considerably since Google has gone public. The Help Desk is now outsourced to another country where English is not the first language spoken and the support team is not that well versed in the details of Google Analytics.
September 12, 2019
We use Google Analytics to track the usage of our website, the SEO keywords analysis, and traffic behaviors to understand where people are being directed from. With google analytics were able to better position keyword strategies, understand what marketing to invest in and where the conversions are coming from. Google Analytics is constantly coming out with new features to help understand our site traffic.
- Site analytics.
- User behaviors.
- Conversion analytics.
- Recommended dashboards.
- Recommendations for traffic.
- More detailed analysis of traffic.
Google Analytics Scorecard Summary
What is Google Analytics?
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
Google Analytics Video
Google Analytics Overview
Google Analytics Integrations
Hootsuite, Mailchimp, Pardot, InsightSquared Sales Analytics, Searchmetrics Suite, AB Tasty, Qubit, Omniconvert, Curalate, Spredfast Experiences Unpublished, GoodData, Ceros, Weemss, Planyo Online Booking System, LiveChat, SAS Visual Analytics, Siteoscope.com, TrenDemon, Zoho Subscriptions, iDashboards Enterprise Suite, Sendinblue, SoClever, Survicate, Blacklight, Dynamic Yield, Right On Interactive, Allocadia, SessionCam, Freshservice, OU Campus, Userlike, Geckoboard, OneHydra, Helpjuice, Spoom (formerly Analyza), Acquia Drupal Cloud, Sugar Market (Salesfusion), Ektron Web Content Management System (Discontinued), Khoros Marketing (Formerly Spredfast + Lithium), Sprinklr Social + Messaging Suite
Google Analytics Competitors
Google Analytics Pricing
- Does not have featureFree Trial Available?No
- Has featureFree or Freemium Version Available?Yes
- Does not have featurePremium Consulting/Integration Services Available?No
- Entry-level set up fee?No
| Edition | Pricing Details | Terms |
|---|---|---|
| Google Analytics | Free | |
| Google Analytics 360 | 150,000 | per year |
Google Analytics Technical Details
| Deployment Types: | SaaS |
|---|---|
| Operating Systems: | Unspecified |
| Mobile Application: | No |