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Comscore Media Metrix Multi-Platform

Comscore Media Metrix Multi-Platform
Formerly Xmedia

Overview

What is Comscore Media Metrix Multi-Platform?

Comscore Media Metrix Multi-Platform (formerly Xmedia) provides an unduplicated view of a total audience behavior across desktops, smartphones and tablets. Users can measure the consumption habits of a digital audience and a competitive set with insights into audience size, demographic…

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Learn from top reviewers

Comscore Xmedia - A Great Cross-Platform Solution

Rating: 7 out of 10
April 28, 2021
IncentivizedVetted ReviewVerified User
We use Comscore Xmedia within the media department of our agency. We basically use it to get a total audience view of measurement across multiple platforms. Ideally, we like t...
Continue reading
Joseph Alleruzzo
Director - Marketing
Director, Client Lead
Havas Media Group
Comscore Media Metrix Multi-Platform5 years of experience

Prime, Trusted Cross-Platform Results

Rating: 8 out of 10
January 11, 2019
IncentivizedVetted ReviewVerified User
The core use of comScore Xmedia was chiefly centralized and department-owned while concurrently being utilized by various stakeholders from across the organization. Public-fac...
Continue reading
Verified user
Employee
Comscore Media Metrix Multi-Platform2 years of experience
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Pricing

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Comscore Media Metrix Multi-Platform

Comscore Media Metrix Multi-Platform

N/A
Unavailable

What is Comscore Media Metrix Multi-Platform?

Comscore Media Metrix Multi-Platform (formerly Xmedia) provides an unduplicated view of a total audience behavior across desktops, smartphones and tablets. Users can measure the consumption habits of a digital audience and a competitive set with insights into audience size, demographic composition…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Comscore Media Metrix Multi-Platform?

Comscore Media Metrix Multi-Platform (formerly Xmedia) provides an unduplicated view of a total audience behavior across desktops, smartphones and tablets. Users can measure the consumption habits of a digital audience and a competitive set with insights into audience size, demographic composition and engagement, as well as Advanced Audience behaviors, lifestyles, and digital interests. MMX Multi-Platform offers person-level reporting across all devices and screens on all forms of digital content, providing metrics such as unique visitors, reach, time spent and cross-visitation.

Comscore Media Metrix Multi-Platform Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(5)

Reviews

(1-2 of 2)
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Comscore Xmedia - A Great Cross-Platform Solution

Rating: 7 out of 10
Incentivized
April 28, 2021
JA
Joseph Alleruzzo
Director, Client Lead
Havas Media Group (Marketing and Advertising, 5001-10,000 employees)
Vetted Review
Verified User
Comscore Media Metrix Multi-Platform
5 years of experience
View profile
Use Cases and Deployment Scope
We use Comscore Xmedia within the media department of our agency. We basically use it to get a total audience view of measurement across multiple platforms. Ideally, we like to see platforms/buys holistically versus separated out by platform. This is a great tool for not only planning, but also reporting and delivery potential.
Pros and Cons
  • Audience overlap reports.
  • Consumer engagement with TV and digital.
  • Analyzes media subsets.
Likelihood to Recommend
Comscore is one of the leaders in the space when it comes to cross-channel planning/reporting tools. They are priced less premium compared to other providers who have the same capabilities. I like how there is a single identifier for users where we can measure holistically across different media channels for publishers.
Most Important Features
  • Single interface.
  • Common currency for measurement.
  • Robust methodology.
Return on Investment
  • It has allows for us to streamline our partner mix.
  • Provides us with easy reporting for clients.
  • Gives us one planning tool.
Alternatives Considered
I primarily use Comscore Xmedia for clients on a day to day basis since it is best for cross channel. SEM Rush is more for paid search efforts.
Other Software Used
Adgooroo, from Adthena (formerly from Kantar), Pathmatics, Google Analytics

Prime, Trusted Cross-Platform Results

Rating: 8 out of 10
Incentivized
January 11, 2019
Verified User
Vetted Review
Verified User
Comscore Media Metrix Multi-Platform
2 years of experience
Use Cases and Deployment Scope
The core use of comScore Xmedia was chiefly centralized and department-owned while concurrently being utilized by various stakeholders from across the organization. Public-facing, brand-approved insights gleaned from the platform were primarily leveraged and evangelized by one or two key departments.
Pros and Cons
  • Allows users to measure a total audience views across multiple platforms, and take those platform-specific views and convert them into a single, translatable metric.
  • The platform presents the data so that a user is not only looking and inferring action or viewership across multiple platforms but through a single identifier that clarifies or makes sense of that cross-channel data.
  • Allows you to slice up a single campaign and surmise how it will perform across various subsets of media.
Likelihood to Recommend
The ability to drill-down locally is incredibly insightful. As mobile and other channels continue to improve, so has the platform and its accompanying reporting features. Data could be released in a more timely fashion so the numbers are more current and in-line with real-time viewership.
Return on Investment
  • Greater ability to project and make future instances rooted in historical data.
  • Ability to see continuity across a variety of burgeoning, interwoven platforms.
  • Deeper insight into actual campaign results.
Alternatives Considered
comScore Xmedia is by far the most granular and local offering. Google Analytics is a solid supplemental to the real campaign data you glean from comScore and SimilarWeb presents a nice high-level picture of the total viewership from a recurring or historical perspective.
Other Software Used
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