Contentful vs. Squiz Digital Experience Platform

Well suited for our needs of multiple images for auto auctions from a variety of sellers. Pointing them to one platform is easier than attempting to use a variety of platforms as we were doing before (email, slack, Dropbox and Google Drive would randomly be used by a variety of employees )

Incentivized

Working with a large amount of web content where there is a need to focus on related content.

• Flexible. This CMS can be easily extended and provide access to dynamic content
• Simple. The WYSWG is very easy to work with and identifying pages and content in the system is fairly easy
• Clean Interface. The interface is clean and uncluttered keeping focus on the content and not other factors.

Incentivized

• Speed and efficiency
• Roles and content control
• Related content

• Contentful uses "references" to allow you to build very modular content. If I have a "slider" content type, I can create a "slide" content type which references a "button" content type, and so forth. This works well, but I occasionally wish there was a better solution for one-off content, like a settings page. Currently, this is done for creating an entire content type called "settings" with a single entry. Not a big deal, but not ideal, either.
• There are a few quirks with GatsbyJS integration, etc, but these issues are being fixed and improved upon very quickly.
• A minor gripe, but Contentful does not have a way to organize fields within an entry. Entries with many fields are somewhat tiresome to scroll through.

Incentivized

• User Interface was good but heavy, with Java powering the backbone I recall finding this somewhat troublesome at the time.

I don't work with Squiz any more so it's difficult to say, that said, the site is still running on the same CMS so obviously it's still considered a great platform

In the past we've used WordPress to manage documentation content. WordPress was more flexible than Contentful but also prone to inconsistencies and we ended having a lot of hacks to accomplish various WordPress tricks. With Contentful there's less ambiguity so content producers are less likely to go astray. We also have our own in-house programmatic template solution for managing content, but this was a previous pain point when we needed to get the dev team to do a deploy for every content change.

Incentivized

Easier to work with

• Positive - new hires are able to get onboarded quicker with us using Contentful
• Positive - we can customize the journey of what modules/material the user sees after a course/video/article
• Positive - it's been an overall game changer when hiring external candidates who need extensive training

Incentivized

• Having a single powerful CMS platform that would integrate a number of organisations that had recently merged - Squiz was a big part of bringing our web architecture together gracefully.
• Increased employee efficiency