Contentful vs. Squiz Digital Experience Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Contentful
Score 7.5 out of 10
N/A
Contentful is a cloud based CMS solution that provides the ability to manage content across multiple platforms.The editing interface allows for managing content interactively and provides developers the ability to deliver the content with the programming language and template framework of their choice.
$0
Squiz Digital Experience Platform
Score 5.2 out of 10
N/A
Squiz Digital Experience Platform (DXP) is a platform for creating websites, personalized journeys, and optimized experiences. Its marketing tools support content management and on-site conversational search, personalization, forms, and integrations to build and optimize intelligent sites.N/A
Pricing
ContentfulSquiz Digital Experience Platform
Editions & Modules
Lite
$300
per month
Community
Free
Enterprise
Custom
No answers on this topic
Offerings
Pricing Offerings
ContentfulSquiz Digital Experience Platform
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
ContentfulSquiz Digital Experience Platform
Features
ContentfulSquiz Digital Experience Platform
Security
Comparison of Security features of Product A and Product B
Contentful
8.5
10 Ratings
4% above category average
Squiz Digital Experience Platform
-
Ratings
Role-based user permissions8.510 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Contentful
9.5
12 Ratings
20% above category average
Squiz Digital Experience Platform
-
Ratings
API9.311 Ratings00 Ratings
Internationalization / multi-language9.79 Ratings00 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Contentful
7.8
13 Ratings
0% above category average
Squiz Digital Experience Platform
-
Ratings
WYSIWYG editor7.34 Ratings00 Ratings
Code quality / cleanliness9.58 Ratings00 Ratings
Admin section9.311 Ratings00 Ratings
Page templates7.64 Ratings00 Ratings
Library of website themes7.52 Ratings00 Ratings
Mobile optimization / responsive design4.57 Ratings00 Ratings
Publishing workflow9.312 Ratings00 Ratings
Form generator7.01 Ratings00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Contentful
9.4
12 Ratings
23% above category average
Squiz Digital Experience Platform
-
Ratings
Content taxonomy10.011 Ratings00 Ratings
SEO support10.09 Ratings00 Ratings
Bulk management9.08 Ratings00 Ratings
Availability / breadth of extensions9.08 Ratings00 Ratings
Community / comment management9.01 Ratings00 Ratings
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ContentfulSquiz Digital Experience Platform
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User Ratings
ContentfulSquiz Digital Experience Platform
Likelihood to Recommend
8.3
(13 ratings)
7.0
(1 ratings)
Likelihood to Renew
-
(0 ratings)
7.0
(1 ratings)
Usability
9.0
(3 ratings)
-
(0 ratings)
User Testimonials
ContentfulSquiz Digital Experience Platform
Likelihood to Recommend
Contentful
It's a great all rounder for content projects. It's easy in the basics and powerful in the complex, data heavy scenarios. Extending the platform is straightforward and the SDK gives you everything you need. If you have many many varying content types , it gets expensive and perhaps not the best choice .
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Squiz
Working with a large amount of web content where there is a need to focus on related content.
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Pros
Contentful
  • Flexible. This CMS can be easily extended and provide access to dynamic content
  • Simple. The WYSWG is very easy to work with and identifying pages and content in the system is fairly easy
  • Clean Interface. The interface is clean and uncluttered keeping focus on the content and not other factors.
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Squiz
  • Speed and efficiency
  • Roles and content control
  • Related content
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Cons
Contentful
  • Contentful uses "references" to allow you to build very modular content. If I have a "slider" content type, I can create a "slide" content type which references a "button" content type, and so forth. This works well, but I occasionally wish there was a better solution for one-off content, like a settings page. Currently, this is done for creating an entire content type called "settings" with a single entry. Not a big deal, but not ideal, either.
  • There are a few quirks with GatsbyJS integration, etc, but these issues are being fixed and improved upon very quickly.
  • A minor gripe, but Contentful does not have a way to organize fields within an entry. Entries with many fields are somewhat tiresome to scroll through.
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Squiz
  • User Interface was good but heavy, with Java powering the backbone I recall finding this somewhat troublesome at the time.
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Likelihood to Renew
Contentful
No answers on this topic
Squiz
I don't work with Squiz any more so it's difficult to say, that said, the site is still running on the same CMS so obviously it's still considered a great platform
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Usability
Contentful
It is a very easy to use and configure application. I find that it is on the user to manage the content after the models have been created, yet I still do not encounter issues finding or creating new components for our site. It is easy to set up and easy to navigate.
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Squiz
No answers on this topic
Alternatives Considered
Contentful
Easy to use and much more organized as a single platform versus multi. The layout is clean and easy to read and we don’t have to worry about certain users safe guarding data or content then losing it when they leave the company. It’s a one stop shop for imagery
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Squiz
Easier to work with
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Return on Investment
Contentful
  • Contentful has saved us valuable development time that was previously spent doing deploys for minor content updates.
  • Contentful has helped us maintain consistent documentation, reducing time needed to review for consistency.
  • Can't say we've really experienced any negative ROI impacts from using Contentful, but we've run into some limitations in adding too many content models and the next pricing tier is substantially more expensive.
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Squiz
  • Having a single powerful CMS platform that would integrate a number of organisations that had recently merged - Squiz was a big part of bringing our web architecture together gracefully.
  • Increased employee efficiency
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ScreenShots

Contentful Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of

Squiz Digital Experience Platform Screenshots

Screenshot of Squiz DXP’s Visual Page Builder. Non-technical users can use pre-built components to spin up a page in minutes. Edit visually on the page and generate variants for A/B testing.Screenshot of the Personalization capability in Squiz’s Visual Page Builder. Maximize user engagement by delivering tailored content to different segments of your audience.Screenshot of a library of pre-built components to implement design systems and reuse content across sites.Screenshot of the content auditing tools that help you assess and prepare your content for AI-readiness.Screenshot of an example of a Conversational Search experience - a capability of Squiz Funnelback Search.Screenshot of Squiz DXP’s drag-and-drop form builder.