Score 8.5 out of 10


What is Contentful?

Contentful is a cloud based CMS solution that provides the ability to manage content across multiple platforms.The editing interface allows for managing content interactively and provides developers the ability to deliver the content with the programming language and template framework...
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Recent Reviews

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Popular Features

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  • API (10)
  • Admin section (10)
  • Publishing workflow (11)
  • Role-based user permissions (10)

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  • Free/Freemium Version
  • Premium Consulting / Integration Services
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Product Demos

What is Contentful?
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This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

7.5Avg 8.0

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8.1Avg 7.7

Web Content Creation

Features that support the creation of website content.

7.9Avg 7.6

Web Content Management

Features for managing website content

8.3Avg 7.4
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Product Details

What is Contentful?

Contentful is a content platform used to build digital experiences at scale. It enables teams to unify content in a single hub, structure it for use in any digital channel, and integrates with hundreds of other tools through open APIs and an app framework. Its decoupled architecture and agile workflows are offered to reduce time to market and increase ROI by extending the value of existing investments.

Key features include:

  • RESTful & GraphQL APIs with Global CDNs

  • Dedicated API endpoints for writing, previewing, and delivering content

  • Language and framework agnostic with 8 SDKs

  • Powerful app framework with open-source editors and design system

  • Fully customizable content structure and management UI

  • Scheduled publishing, teams, tasks & comments

  • Localization with fallbacks

Contentful Features

Web Content Creation Features

  • Supported: Code quality / cleanliness
  • Supported: Content versioning
  • Supported: Admin section
  • Supported: Mobile optimization / responsive design
  • Supported: Publishing workflow
  • Supported: Content scheduling

Web Content Management Features

  • Supported: Internal content search
  • Supported: Content taxonomy
  • Supported: SEO support
  • Supported: Browser compatibility
  • Supported: Bulk management
  • Supported: Availability / breadth of extensions
  • Supported: Built-in e-commerce / shopping cart
  • Supported: E-commerce / shopping cart extension
  • Supported: Import / export

Platform & Infrastructure Features

  • Supported: API
  • Supported: Internationalization / multi-language

Security Features

  • Supported: Role-based user permissions
  • Supported: Multi-factor authentication
  • Supported: Version history
  • Supported: Simple roll-back capabilities

CMS programming language or framework Features

  • Supported: PHP
  • Supported: Python
  • Supported: Java
  • Supported: .NET

Contentful Screenshots

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Contentful Video

Contentful gives your business the ability to structure content and to scale it across multiple channels and platforms, allowing developers and content creators to work simultaneously, and ensuring that customers are always interacting with the freshest version of your brand e...
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Contentful Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

Contentful is a cloud based CMS solution that provides the ability to manage content across multiple platforms.The editing interface allows for managing content interactively and provides developers the ability to deliver the content with the programming language and template framework of their choice.

Reviewers rate Code quality / cleanliness highest, with a score of 9.3.

The most common users of Contentful are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings



(1-12 of 12)
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December 15, 2022

Contentful- easy to use!

Score 8 out of 10
Vetted Review
Verified User
Contentful has been used this year to assist in compiling specific images to utilize in vast quantities from sellers. It has made accessing the images easy and straightforward versus having to rely on a multitude of different platforms or email communications. I would recommend this platform for multi user businesses.
  • Organization
  • Ease of use
  • Clear to understand
  • Multilevel user accounts causes delay
  • Single sign on would be useful
Well suited for our needs of multiple images for auto auctions from a variety of sellers. Pointing them to one platform is easier than attempting to use a variety of platforms as we were doing before (email, slack, Dropbox and Google Drive would randomly be used by a variety of employees )
Score 8 out of 10
Vetted Review
Verified User
It helped to create content layer of our digital business. It also helped the marketing globally with the help of localization. It is useful when one wants to create reusable digital content. Simplifies content coordination and distribution across various channels. Provides role-based access management and workflows, and also ensures content is discoverable.
  • Role based access management to the content
  • Assembling and publishing of content
  • Library of shared content models
  • Integrations with different apps
  • APIs can be more efficient
  • Platform can become more user-friendly
Useful when you have different kinds of content in large set. Quick publishing of multiple content at a time. Not useful when you have a lesser number of content having low update frequency. Not useful when there is no customer involvement on your digital eCommerce site. It is not useful when an organization doesn't want to do the branding of their new launches.
Score 9 out of 10
Vetted Review
Verified User
To work with multiple platforms, Contenful allows me to manage unified content and publish it through my organization's platforms, making it easier for me to have a single point of control and change. Being a web platform, being able to work from anywhere or any device and keeping my website, e-commerce and internal sales platform updated, has been the most beneficial for the organization.
  • A single point of control to update my different trading platforms
  • Being able to build and publish content easily, agilely and quickly
  • I could improve the documentation for an adaptation to the platform
  • Improve content migration between traditional platforms to Contentful
Good: Great for cross-platform content management
Not good: Migration from traditional platforms to Contentful
Not good: Public Documentation, FAQ
Adelmo Pires | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use it to develop some internal portals. The product helps us format this platform, we use content management to maintain and manage content. We can't say we have a positive use case, because the project is very early, but we'll be working on it and we'll contact you in the future when we have everything ready
  • The overall user-friendliness is my favorite contentful feature
  • Extremely easy to train new hires
  • Contentful is very flexible and has a great ecosystem of quality apps and a massive community of developers supporting it
  • I've used many CMS before and Contentful is one of the best
  • Seems to be easy for our developers to build on top of
  • As a Content Marketer myself, it allows my team to produce a variety of content and is reliable
for companies or developers that need a platform that will handle a low-complexity project, for me, it is one of the best tools.

I can no longer guarantee more complex projects, which will need, for example, images or videos that are heavier. The portal does not seem to meet expectations.
Score 9 out of 10
Vetted Review
Verified User
Contentful is used to house and display the learning modules and help articles/videos for the entire company. This is a key feature that is heavily used and emphasized during new hire orientations and for knowledge advancements of the product we support. We used this across every silo of the business
  • Solid infrastructure - minimal system hiccups
  • seamlessly able to add, edit, and remove content
  • user interface is extremely friendly to use
  • Merging content type is rather a tricky issue
  • Contentful studio is robust but at times, to a fault
  • Had previous issues with scheduling content
Contentful is extremely well suited for content that needs to be shared, accessed, and utilized by large organizations and across different business units. By using a table of contents of sorts, users are able to find specific course/modules to complete or go through lessons where all of the content ties into each other. There are even ways to implement quizzes at the end to make sure the material was understood Contentful is less appropriate when trying to create material that is specific to a team
Jennifer Garcia | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Contentful is being used by the Marketing Department and it addresses the need for a CMS to manage the marketing efforts of our company. We use it for our thought leadership blog and for our direct marketing pages including gated content. In addition, we create a pathway for our users to login to our product.
  • Flexible. This CMS can be easily extended and provide access to dynamic content
  • Simple. The WYSWG is very easy to work with and identifying pages and content in the system is fairly easy
  • Clean Interface. The interface is clean and uncluttered keeping focus on the content and not other factors.
  • Licensing. There is no way to step up from free gracefully over time. It is free or pay big $$
  • Internal search is horribly lacking and thus extending site search using their product fails in comparison to other products.
Contentful is well suited for folks who want a simple, clean, easy-to-use interface for a JAVASCRIPT website. If you do not want a javascript website you should look [elsewhere].
Score 8 out of 10
Vetted Review
Verified User
We're currently using Contentful to help manage our documentation, marketing, and some internal data management. It's used by the product, marketing, and customer success teams. Contentful helps different departments coordinate when it comes to external messaging. This is particularly important when we need to provide a means for non-technical teams to update content without needing to rely on the developers to deploy it.
  • Contentful provides organized, flexible data models with support for a variety of data types and content editors (e.g. WYSIWYGs, form fields, raw text areas).
  • Contentful has great built-in versioning features with history and draft states so it's easy to make updates and revert when needed.
  • Contentful has an intuitive user interface and good support for multiple spaces (which can be helpful for companies that need separate projects for dev/staging/production).
  • The new Contentful "branches" feature looked promising (it appears to mirror a git-like repository) but it requires the CLI, which isn't necessarily practical for teams that aren't current CLI users. It would be nice if the management of this feature were available via the UI (without that it causes more confusion than anything).
  • The Contentful data modeling method makes for a bit of an awkward SDK developer experience in some strongly typed languages like Java. Most things that you might need can be accomplished, but it feels like the experience could be smoother.
  • It would be nice if there were a way to migrate data between spaces (e.g. from your staging space to production).
Contentful is good to use in teams with varying levels of technical proficiency that will need to allow non-technical members easy access to update content and have the time/ability to integrate Contentful into their product. Contentful can be a bit of work to implement initially but it will save time in the long run as marketers/etc. are able to push updates without needing to do backend deployments. Don't use Contentful as a substitute database, it's not built for such cases (e.g. requests for content can be slow - in fact, you may need caching to help with that). Also, if you require a large number of models you'll hit limits and could quickly face higher prices.
Nathan Richardson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Contentful is our main platform for managing all web content except for our blog, so we use it very heavily. It provides a great way for our employees that know little to nothing about coding to be able to access, change, and modify content as if they were coding experts. This makes Contentful well worth it for us.
  • User-friendly.
  • Cost-effective.
  • Powerful.
  • Difficult on the back end.
  • Permissions can be difficult.
  • It's hard to integrate with other platforms.
Contentful is very effective at managing simple content, such as a glossary, or different tabs of our website. However, we have found it ill-suited to manage more complicated pages, such as our login page, or others that are a bit more heavy on the coding end. Overall, it is worth what it costs our company.
Nathaly Sierra | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Contentful is the back end to our website, we use it to make changes, improvements, and updates on our content. We have used other website CMS services to edit content, all of which are not as intuitive as Contentful, so we were really glad our website developer provided us with this software for on-going changes. From updating photos to written content, Contently keeps track of everything. For example, should you need to revert any changes, you can just pick and choose which version to return to and publish.
  • Keeps a history of changes made to the content
  • Easy image usage
  • Folder organization
  • Preview of changes prior to publishing
  • The ability to use a spell check plug-in when working on content (it doesn't work well with Grammarly)
When I started working at FSR, marketing was utilizing another CMS which was very hard to navigate, when we switched to Contentful I really liked how intuitive it was compared to other CMS applications. The ease it gives you when it comes to shaping the mages in your online content in a simpler way is great. When making content updates it is very simple finding the portions where the text is placed in order to adjust it. Overall, a huge improvement from other CMS services we've used before.
Andrew Folts | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I use Contentful as a headless CMS to build static websites (with GatsbyJS and ReactJS) for small businesses and startups who need a high-quality, modern, low-maintenance solution. I also use it for my company's primary website.
  • Clean, modern interface (not clunky and outdated, like WordPress)
  • High degree of flexibility (I can structure data any way my clients need)
  • Enables headless frontend (i.e. I can build any frontend I want without having to change my CMS)
  • Contentful uses "references" to allow you to build very modular content. If I have a "slider" content type, I can create a "slide" content type which references a "button" content type, and so forth. This works well, but I occasionally wish there was a better solution for one-off content, like a settings page. Currently, this is done for creating an entire content type called "settings" with a single entry. Not a big deal, but not ideal, either.
  • There are a few quirks with GatsbyJS integration, etc, but these issues are being fixed and improved upon very quickly.
  • A minor gripe, but Contentful does not have a way to organize fields within an entry. Entries with many fields are somewhat tiresome to scroll through.
Coming from WordPress, Contentful feels like content management as it should be. There's no clutter to get rid of, you can simply start building from scratch, and the end product is perfectly tailored to your or your clients needs.
Score 9 out of 10
Vetted Review
Verified User
Contentful is being used by several different departments to scale our building of web pages and store our content library. Before we had Contentful we had a backlog of development work and it would take hours for a web page to be designed and coded up. Now it takes a couple of minutes and everything fits neatly into the templates that we designed.
  • Full control of the design and functionality
  • Easy to use
  • Content management
  • Requires dev resources to get the most out of it
If you have a large amount of content that you want to store and categorize all of your content, then this is a great tool for you. Also if you want to speed up your time for page creation, this is a great resource for you. Just be sure that you have some dev help to get everything set up so that you can go full steam.
Darian Rawson | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
We use contentful to load content into iOS and Android apps via Angular and Cordova applications to pull down cloud articles and content. We leverage this for apps that have over 10,000 downloads and have versioned many different entries as well as content types as the apps progress, and even supporting internationalized content for specific fields of specific articles and content types as well as media.
  • Version Control is outstanding
  • Uploading media
  • Adding and removing fields to content types
  • Linked content types
  • Verification and control of input entries
  • It would be nice to have some documentation for entry level coders
  • Built in preview mechanisms for more than just entry fields
Contentful is perfectly suited to global apps running in the cloud that need to download the latest content, images, text or media, as well as support versions of the content, entries and entry types as apps grow. The massive benefit is also that you can reuse the content anywhere you want in any app or any facility you can imagine once it is in the system.
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