Quick and Easy Content Updates

Contentful is the back end to our website, we use it to make changes, improvements, and updates on our content. We have used other website …

Reviewer Pros & Cons

View all pros & cons


View all pricing










Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visit


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Features Scorecard

No scorecards have been submitted for this product yet..

Product Details

What is Contentful?

Contentful is a content platform used to build digital experiences at scale. It enables teams to unify content in a single hub, structure it for use in any digital channel, and integrates with hundreds of other tools through open APIs and an app framework. Its decoupled architecture and agile workflows are offered to reduce time to market and increase ROI by extending the value of existing investments.

Key features include:

  • RESTful & GraphQL APIs with Global CDNs

  • Dedicated API endpoints for writing, previewing, and delivering content

  • Language and framework agnostic with 8 SDKs

  • Powerful app framework with open-source editors and design system

  • Fully customizable content structure and management UI

  • Scheduled publishing, teams, tasks & comments

  • Localization with fallbacks

Contentful Features

Web Content Creation Features

  • Supported: Code quality / cleanliness
  • Supported: Content versioning
  • Supported: Admin section
  • Supported: Mobile optimization / responsive design
  • Supported: Publishing workflow
  • Supported: Content scheduling

Web Content Management Features

  • Supported: Internal content search
  • Supported: Content taxonomy
  • Supported: SEO support
  • Supported: Browser compatibility
  • Supported: Bulk management
  • Supported: Availability / breadth of extensions
  • Supported: Built-in e-commerce / shopping cart
  • Supported: E-commerce / shopping cart extension
  • Supported: Import / export

Platform & Infrastructure Features

  • Supported: API
  • Supported: Internationalization / multi-language

Security Features

  • Supported: Role-based user permissions
  • Supported: Multi-factor authentication
  • Supported: Version history
  • Supported: Simple roll-back capabilities

CMS programming language or framework Features

  • Supported: PHP
  • Supported: Python
  • Supported: Java
  • Supported: .NET

Contentful Screenshots

Contentful Video

Contentful gives your business the ability to structure content and to scale it across multiple channels and platforms, allowing developers and content creators to work simultaneously, and ensuring that customers are always interacting with the freshest version of your brand e...
 Show More

Contentful Integrations

Contentful Competitors

Contentful Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android


View all alternatives

Frequently Asked Questions

What is Contentful?

Contentful is a cloud based CMS solution that provides the ability to manage content across multiple platforms.The editing interface allows for managing content interactively and provides developers the ability to deliver the content with the programming language and template framework of their choice.

What is Contentful's best feature?

Reviewers rate Role-based user permissions and Code quality / cleanliness highest, with a score of 9.

Who uses Contentful?

The most common users of Contentful are from Enterprises and the Information Technology & Services industry.

Reviews and Ratings




(1-7 of 23)
Companies can't remove reviews or game the system. Here's why
Jennifer Garcia | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Contentful is being used by the Marketing Department and it addresses the need for a CMS to manage the marketing efforts of our company. We use it for our thought leadership blog and for our direct marketing pages including gated content. In addition, we create a pathway for our users to login to our product.
  • Flexible. This CMS can be easily extended and provide access to dynamic content
  • Simple. The WYSWG is very easy to work with and identifying pages and content in the system is fairly easy
  • Clean Interface. The interface is clean and uncluttered keeping focus on the content and not other factors.
  • Licensing. There is no way to step up from free gracefully over time. It is free or pay big $$
  • Internal search is horribly lacking and thus extending site search using their product fails in comparison to other products.
Contentful is well suited for folks who want a simple, clean, easy-to-use interface for a JAVASCRIPT website. If you do not want a javascript website you should look [elsewhere].
Score 8 out of 10
Vetted Review
Verified User
Review Source
We're currently using Contentful to help manage our documentation, marketing, and some internal data management. It's used by the product, marketing, and customer success teams. Contentful helps different departments coordinate when it comes to external messaging. This is particularly important when we need to provide a means for non-technical teams to update content without needing to rely on the developers to deploy it.
  • Contentful provides organized, flexible data models with support for a variety of data types and content editors (e.g. WYSIWYGs, form fields, raw text areas).
  • Contentful has great built-in versioning features with history and draft states so it's easy to make updates and revert when needed.
  • Contentful has an intuitive user interface and good support for multiple spaces (which can be helpful for companies that need separate projects for dev/staging/production).
  • The new Contentful "branches" feature looked promising (it appears to mirror a git-like repository) but it requires the CLI, which isn't necessarily practical for teams that aren't current CLI users. It would be nice if the management of this feature were available via the UI (without that it causes more confusion than anything).
  • The Contentful data modeling method makes for a bit of an awkward SDK developer experience in some strongly typed languages like Java. Most things that you might need can be accomplished, but it feels like the experience could be smoother.
  • It would be nice if there were a way to migrate data between spaces (e.g. from your staging space to production).
Contentful is good to use in teams with varying levels of technical proficiency that will need to allow non-technical members easy access to update content and have the time/ability to integrate Contentful into their product. Contentful can be a bit of work to implement initially but it will save time in the long run as marketers/etc. are able to push updates without needing to do backend deployments. Don't use Contentful as a substitute database, it's not built for such cases (e.g. requests for content can be slow - in fact, you may need caching to help with that). Also, if you require a large number of models you'll hit limits and could quickly face higher prices.
Nathan Richardson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Contentful is our main platform for managing all web content except for our blog, so we use it very heavily. It provides a great way for our employees that know little to nothing about coding to be able to access, change, and modify content as if they were coding experts. This makes Contentful well worth it for us.
  • User-friendly.
  • Cost-effective.
  • Powerful.
  • Difficult on the back end.
  • Permissions can be difficult.
  • It's hard to integrate with other platforms.
Contentful is very effective at managing simple content, such as a glossary, or different tabs of our website. However, we have found it ill-suited to manage more complicated pages, such as our login page, or others that are a bit more heavy on the coding end. Overall, it is worth what it costs our company.
Andrew Folts | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
I use Contentful as a headless CMS to build static websites (with GatsbyJS and ReactJS) for small businesses and startups who need a high-quality, modern, low-maintenance solution. I also use it for my company's primary website.
  • Clean, modern interface (not clunky and outdated, like WordPress)
  • High degree of flexibility (I can structure data any way my clients need)
  • Enables headless frontend (i.e. I can build any frontend I want without having to change my CMS)
  • Contentful uses "references" to allow you to build very modular content. If I have a "slider" content type, I can create a "slide" content type which references a "button" content type, and so forth. This works well, but I occasionally wish there was a better solution for one-off content, like a settings page. Currently, this is done for creating an entire content type called "settings" with a single entry. Not a big deal, but not ideal, either.
  • There are a few quirks with GatsbyJS integration, etc, but these issues are being fixed and improved upon very quickly.
  • A minor gripe, but Contentful does not have a way to organize fields within an entry. Entries with many fields are somewhat tiresome to scroll through.
Coming from WordPress, Contentful feels like content management as it should be. There's no clutter to get rid of, you can simply start building from scratch, and the end product is perfectly tailored to your or your clients needs.
Nathaly Sierra | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
Contentful is the back end to our website, we use it to make changes, improvements, and updates on our content. We have used other website CMS services to edit content, all of which are not as intuitive as Contentful, so we were really glad our website developer provided us with this software for on-going changes. From updating photos to written content, Contently keeps track of everything. For example, should you need to revert any changes, you can just pick and choose which version to return to and publish.
  • Keeps a history of changes made to the content
  • Easy image usage
  • Folder organization
  • Preview of changes prior to publishing
  • The ability to use a spell check plug-in when working on content (it doesn't work well with Grammarly)
When I started working at FSR, marketing was utilizing another CMS which was very hard to navigate, when we switched to Contentful I really liked how intuitive it was compared to other CMS applications. The ease it gives you when it comes to shaping the mages in your online content in a simpler way is great. When making content updates it is very simple finding the portions where the text is placed in order to adjust it. Overall, a huge improvement from other CMS services we've used before.
Darian Rawson | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
We use contentful to load content into iOS and Android apps via Angular and Cordova applications to pull down cloud articles and content. We leverage this for apps that have over 10,000 downloads and have versioned many different entries as well as content types as the apps progress, and even supporting internationalized content for specific fields of specific articles and content types as well as media.
  • Version Control is outstanding
  • Uploading media
  • Adding and removing fields to content types
  • Linked content types
  • Verification and control of input entries
  • It would be nice to have some documentation for entry level coders
  • Built in preview mechanisms for more than just entry fields
Contentful is perfectly suited to global apps running in the cloud that need to download the latest content, images, text or media, as well as support versions of the content, entries and entry types as apps grow. The massive benefit is also that you can reuse the content anywhere you want in any app or any facility you can imagine once it is in the system.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Contentful is being used by several different departments to scale our building of web pages and store our content library. Before we had Contentful we had a backlog of development work and it would take hours for a web page to be designed and coded up. Now it takes a couple of minutes and everything fits neatly into the templates that we designed.
  • Full control of the design and functionality
  • Easy to use
  • Content management
  • Requires dev resources to get the most out of it
If you have a large amount of content that you want to store and categorize all of your content, then this is a great tool for you. Also if you want to speed up your time for page creation, this is a great resource for you. Just be sure that you have some dev help to get everything set up so that you can go full steam.