Product Managers Review of Contentful for Ecommerce
November 03, 2025

Product Managers Review of Contentful for Ecommerce

Matthew Martinez | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Contentful

We use Contentful as the CMS to service our public and private sales websites, and have created components to act as orchestration tools to call on other relevant services to complete our ecommerce processes. This means our scope is pretty large with ~10K average daily users and spikes as high as 900K daily users.

Pros

  • Flexibility
  • Access Management
  • Support for multiple locales

Cons

  • Integrations with TMS
  • Preview Functionality
  • Branch management
  • Single source of content management
  • Supports multiple markets with localizations
  • DAM services
It is a very easy to use and configure application. I find that it is on the user to manage the content after the models have been created, yet I still do not encounter issues finding or creating new components for our site. It is easy to set up and easy to navigate.
Webflow is stronger in terms of being a WYSIWYG platform. Contentful however is easier for us to integrate with our many other services that need to be orchestrated by a single application, which we accomplish by creating and referencing Contentful components and entries. Webflow was a good fit for landing pages, but Contentful was better for a full website.

Do you think Contentful delivers good value for the price?

Not sure

Are you happy with Contentful's feature set?

Yes

Did Contentful live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Contentful go as expected?

Yes

Would you buy Contentful again?

Yes

Contentful was best suited for applications or instances where there were going to be long periods without significant changes or additions to the content models used within the application.

I saw Contentful struggle to keep up with our ecommerce use case for a long time as we were constantly having to adapt our use case to fit other teams requests.

Contentful Feature Ratings

8.3
Code quality / cleanliness
9
Admin section
10
Mobile optimization / responsive design
4
Publishing workflow
10
10.0
Content taxonomy
10
SEO support
10
Bulk management
10
Availability / breadth of extensions
10
9.5
API
9
Internationalization / multi-language
10
10.0
Role-based user permissions
10
CMS programming language or framework ()
Not Rated

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