Contify vs. Nielsen Digital Ads Ratings

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Contify
Score 8.9 out of 10
Enterprise companies (1,001+ employees)
Contify is a market and competitive intelligence platform that helps businesses track information on competitors, customers, and industry segments by enabling users to collect, curate, and share actionable intelligence across their organization.N/A
Nielsen Digital Ads Ratings
Score 8.0 out of 10
N/A
Nielsen offers Digital Ads Ratings, an online display ad-oriented market intelligence product similar to the popular Nielsen Ratings for television.N/A
Pricing
ContifyNielsen Digital Ads Ratings
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
ContifyNielsen Digital Ads Ratings
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
ContifyNielsen Digital Ads Ratings
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Best Alternatives
ContifyNielsen Digital Ads Ratings
Small Businesses
Zoho Social
Zoho Social
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Ahrefs
Ahrefs
Score 8.8 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
Talkwalker
Talkwalker
Score 8.5 out of 10
Talkwalker
Talkwalker
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ContifyNielsen Digital Ads Ratings
Likelihood to Recommend
8.8
(5 ratings)
8.0
(1 ratings)
User Testimonials
ContifyNielsen Digital Ads Ratings
Likelihood to Recommend
Contify
Contify offers resources to align teams for better decision making by gaining an intelligence edge by increasing workflows with clean insights and key capabilities to keep everything on the same page. It's a wonderful solution for automated market intelligence gathering making customers analyzes are less search time, a tool that provides agility and success.
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Nielsen
I would definitely use Nielsen Digital Ads Ratings on all digital campaigns. This can work equally well for static digital campaigns as well as video digital campaigns. It helps digital buyers and planners with analysis at the end of campaigns and gives them results based on campaign criteria. It allows them to plan scenarios for future campaigns. It wouldn’t work so well on non-digital campaigns, but hopefully, in the future, it will allow for complete all channel analysis and data capture.
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Pros
Contify
  • User feedback prompts quick enhancements.
  • It is easy to use, and the analyst team organized it well.
  • Adding new sources and creating custom taxonomies is a breeze.
  • Customer service and analyst teams can provide helpful hints and reminders.
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Nielsen
  • Accurate data set
  • Robust results
  • Large-scale data
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Cons
Contify
  • Solution Development
  • Ability to drill down into news/articles
  • Better UI
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Nielsen
  • Better integration
  • Cross media report
  • After sales support
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Alternatives Considered
Contify
Prior to Contify, we didn't have the insight that we do. With a lack of time, we were unable to collect the competitor data and updates as doing it in-house is a nightmare. If you were to manually track all information, updates, social media, etc., so much of your time would be wasted that could be spent doing other things.
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Nielsen
No answers on this topic
Return on Investment
Contify
  • It is a solution that has fostered frictionless participation between teams by adding knowledge to integrate internal and external intelligence, it is a cloud platform that has offered my organization increased workflow, collaboration and productivity.
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Nielsen
  • Positive ROI on most digital campaigns
  • Reduces the manual work
  • Allows for more time planning
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ScreenShots

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