Customizable Market Intelligence Platform
July 08, 2022

Customizable Market Intelligence Platform

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Contify

To put it simply, Contify is a simple, intuitive, and personalized market intelligence tool. Contify uses web crawlers to collect news, PR updates, and announcements across a varied set of sources for the selected competitors. The best part about the platform is its customizable nature of it; their team can configure the platform as per my requirements both in terms of identifying relevant sources as well as structuring the platform as per my departments. They also offer good quality customer service, although would have loved it if they had a better solutioning team who could translate my requirements into the platform itself. Their classification also works well and I didn't find many wrong classifications. On the improvements side, I wish their product evolves to the next stage where it is able to draw insights from the news or annual reports and give me a succinct summary instead of just showcasing news clubbed in various business heads.
  • Competitor Tracking
  • Customer Service
  • News Tagging
  • Solution Development
  • Ability to drill down into news/articles
  • Better UI
  • news aggregation
  • news tagging
  • customized sources
  • Has allowed me to increase the efficiency of my research team
  • Spend much less time in collating information
  • No mobile app delays the process
Contify allows customization and helps me develop my own watchlist where I can just add a bunch of companies to different lists and it'll start tracking them for me, it will also allow me to structure the dashboard as per my business hierarchy whereas, Crayon is focused more towards sales professionals and give me battle-card kind of output. The flexibility of Conitfy prompted us to select Contify over the competition

Do you think Contify delivers good value for the price?

Yes

Are you happy with Contify's feature set?

Yes

Did Contify live up to sales and marketing promises?

Yes

Did implementation of Contify go as expected?

Yes

Would you buy Contify again?

Yes

Salesforce CMS, Global Database Sales & Marketing Platform
If you are using analysts to track relevant news/articles or general market/competitor intelligence, then it's best to use Contify and better use your analysts to draw insights. Contify despite being a SaaS product offers you enough customization to understand your requirements and set up the system in a manner that you are able to use pretty much from the word go. You can also set up triggers and updates for specific business outcomes.