TrustRadius

Converge Ecommerce Customer Data Platform vs. Nielsen Marketing Mix Modeling

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Converge
Score 10.0 out of 10
N/A
Converge helps online stores improve ad performance and attribution accuracy through better tracking. Converge directly integrates with a store platform, tracking all conversions and forwarding them to a connected analytics and ad platforms.N/A
Nielsen Marketing Mix Modeling
Score 1.0 out of 10
N/A
Nielsen Marketing Mix Modeling enables customers to assess the impact of their investments, understand what’s working, and optimize marketing budgets accordingly. It replaces Nielsen Attribution (formerly Visual IQ, acquired by Nielsen in October 2017) , the platform for cross-channel attribution and marketing analytics suite.N/A
Pricing
Converge Ecommerce Customer Data PlatformNielsen Marketing Mix Modeling
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
ConvergeNielsen Marketing Mix Modeling
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Converge Ecommerce Customer Data PlatformNielsen Marketing Mix Modeling
Best Alternatives
Converge Ecommerce Customer Data PlatformNielsen Marketing Mix Modeling
Small Businesses
Branch
Branch
Score 7.6 out of 10
Branch
Branch
Score 7.6 out of 10
Medium-sized Companies
Piano Analytics
Piano Analytics
Score 7.5 out of 10
Piano Analytics
Piano Analytics
Score 7.5 out of 10
Enterprises
Piano Analytics
Piano Analytics
Score 7.5 out of 10
Piano Analytics
Piano Analytics
Score 7.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Converge Ecommerce Customer Data PlatformNielsen Marketing Mix Modeling
Likelihood to Recommend
-
(0 ratings)
1.0
(1 ratings)
User Testimonials
Converge Ecommerce Customer Data PlatformNielsen Marketing Mix Modeling
Likelihood to Recommend
Converge
No answers on this topic
Nielsen
Would be suited for simpler products with 1-2 KPIs, online-only, web-only, etc. Not suited for multiple KPIs that interact with customers through many tools, offline and online, and with both web and native apps.
Jacob Landsman | TrustRadius Reviewer
Jacob Landsman
Senior Manager, Digital Performance Marketing
Read full review
Pros
Converge
No answers on this topic
Nielsen
  • Access to FB impressions.
  • TapAd device graph for stitching device ids to web cookies.
Jacob Landsman | TrustRadius Reviewer
Jacob Landsman
Senior Manager, Digital Performance Marketing
Read full review
Cons
Converge
No answers on this topic
Nielsen
  • Missing timestamps of the touch points in the output (instead, they repeat the conversion timestamp for all touch points that preceded the conversion).
  • Inflated clicks.
  • No connectors to import cost from media partners.
Jacob Landsman | TrustRadius Reviewer
Jacob Landsman
Senior Manager, Digital Performance Marketing
Read full review
Alternatives Considered
Converge
No answers on this topic
Nielsen
VisualIQ is 1 of 2 partners only that have access to FB impressions.
Jacob Landsman | TrustRadius Reviewer
Jacob Landsman
Senior Manager, Digital Performance Marketing
Read full review
Return on Investment
Converge
No answers on this topic
Nielsen
  • We’ve been implementing for a year now and still not using the tool cross-functionally so probably $0 ROI at this point.
Jacob Landsman | TrustRadius Reviewer
Jacob Landsman
Senior Manager, Digital Performance Marketing
Read full review
ScreenShots