ConvertKit vs. Pabbly

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ConvertKit
Score 8.6 out of 10
N/A
ConvertKit, from the company of the same name headquartered in Boise, is presented as email marketing software for online creators - the authors, makers, podcasters, photographers, YouTubers, teachers, and artists. The vendor boasts 19,500 paying customers, sending 500 million emails per month, and rapid growth.
$29
per month
Pabbly
Score 8.3 out of 10
N/A
Pabbly is a suite of applications to support small to midsize businesses. These include the Pabbly Connect workflow automation tool, as well as tools supporting email verification and marketing, subscription management, and forms.
$49
per month
Pricing
ConvertKitPabbly
Editions & Modules
Creator
$29.00
per month
Creator Pro
$59.00
per month
Standard
$49
per month
Pro
$99
per month
Ultimate
$199
per month
Ultimate Plus
$399
per month
Offerings
Pricing Offerings
ConvertKitPabbly
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
ConvertKitPabbly
Considered Both Products
ConvertKit
Chose ConvertKit
We just compared it with Mailchimp initially and later realised both the tools works well for email marketing campaigns, ConvertKit helped us managing lot of things with single tool rather than using 2 - 3 different tools. Pricing wise also it was almost coming around similar …
Chose ConvertKit
I've tried other email marketing platforms, but they were either too complicated or more expensive than ConvertKit. The way that ConvertKit linked with my CRM and Zapier allowed me to use it for what I needed. The other options would probably work as well, but ConvertKit met …
Chose ConvertKit
MailChimp had too many delivery related problems (this is few years ago). This problems include but not limited to bounce, mails landing in spam and more. Mailerlite was advertised as alternative for chimp but they were starting up and I took only because they charged for …
Chose ConvertKit
Mailchimp worked for awhile, but the intuitive automation functions of Convertkit are what really sold me on the product.
Chose ConvertKit
MailerLite, Mailchimp and Mad Mimi
Chose ConvertKit
The other products I have used are not available on TrustRadius. I used ConvertKit before I used these other products because I need an all in one platform.
Pabbly
Chose Pabbly
I think Integrately has a superior UX, it is a little easier and less techy to use, but doesn't have the amount of integrations that Pabbly has. So far, a lot more softwares offer Pabbly connection than Integratly and that is really the deciding factor.
Chose Pabbly
Most platforms do one thing well so you are limited to that one thing. And then those platforms add some functionality later, plus most systems don't have native integration between other systems.

From our experience, Pabbly Plus was birthed by connecting different …
Features
ConvertKitPabbly
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ConvertKit
8.8
Ratings
9% above category average
Pabbly
-
Ratings
WYSIWYG email editor9.00 Ratings00 Ratings
Dynamic content8.70 Ratings00 Ratings
Ability to test dynamic content8.70 Ratings00 Ratings
Landing pages8.30 Ratings00 Ratings
A/B testing8.40 Ratings00 Ratings
Mobile optimization9.70 Ratings00 Ratings
Email deliverability reporting9.70 Ratings00 Ratings
List management8.00 Ratings00 Ratings
Triggered drip sequences8.40 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ConvertKit
8.2
Ratings
6% above category average
Pabbly
-
Ratings
Dashboards8.30 Ratings00 Ratings
Standard reports9.70 Ratings00 Ratings
Custom reports6.70 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
ConvertKit
9.4
Ratings
14% above category average
Pabbly
-
Ratings
URL Validation10.00 Ratings00 Ratings
Link Tracking10.00 Ratings00 Ratings
Image Validation9.30 Ratings00 Ratings
Inbox Display9.70 Ratings00 Ratings
Email Accessibility Tools9.30 Ratings00 Ratings
Spelling and Grammar Check9.00 Ratings00 Ratings
Spam Testing8.00 Ratings00 Ratings
Email Previews10.00 Ratings00 Ratings
Cloud Data Integration
Comparison of Cloud Data Integration features of Product A and Product B
ConvertKit
-
Ratings
Pabbly
7.8
Ratings
3% below category average
Pre-built connectors00 Ratings8.00 Ratings
Connector modification00 Ratings8.00 Ratings
Support for real-time and batch integration00 Ratings7.00 Ratings
Data quality services00 Ratings8.00 Ratings
Best Alternatives
ConvertKitPabbly
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Make
Make
Score 9.3 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
IBM App Connect
IBM App Connect
Score 9.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
IBM App Connect
IBM App Connect
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ConvertKitPabbly
Likelihood to Recommend
8.0
(0 ratings)
9.0
(0 ratings)
Usability
9.0
(0 ratings)
8.0
(0 ratings)
User Testimonials
ConvertKitPabbly
Likelihood to Recommend
For us, it started with a smaller use case of captured leads, nurture them overtime to convert for services. Later we expanded our use case and started using integrations and automations to improve the conversions and automate some tasks as well. Based on that I totally feel someone who is creator and trying to diversify the income across building audience, community, paid Newsletter etc will suits the best. If you are just using it for email campaigns then it might not justify the price tag considering there are other cheaper alternatives that's available in the market.
Read full review
I feel like Pabbly is helpful for many businesses, espeically those who have to connect google sheets for automations, for various calendar automations, or connect to email applications if this isn't native to your software. If you are heavy wordpress user than this is very helpful as well. You don't need this tool unless you need to connect various software together
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Pros
  • Emails landing in subscribers inbox.
  • Free mailing address that customers can use.
  • Robust tagging system for managing funnels and targeting users with optimized emails.
  • Broad integrations available for other platforms and optin form plugins.
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  • Connect software applications that are not already integrated or connected
  • Automate processes within a single software
  • Transform data and then using that data across different software applications
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Cons
  • When I first started using ConvertKit, I found it hard to create a landing page. I am pretty technical but when I had to customize my page using HTML, I got lost. I thought I could get up and running within an hour (build the page, create the list, and set up automation), but I soon realized I had to upgrade to use automation and setting up took me more than 3 hours. The learning curve had me stuck. I got frustrated and reached out to support.
  • ConvertKit is not for a non-tech person. There are not enough templates to get up and running within an hour.
  • ConvertKit is simply email marketing and landing pages for list building. It could offer a little more.
  • The analytics can be a bit more in depth.
Read full review
  • The trigger action needs improvement
  • The method of connecting different software also needs to be simplified
  • The actions for some software applications need to have more capability (things that can be done between different software)
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Usability
Can be summed up in three words that 'It just Works'. Crafted for creators and artists in mind, it offers all they need for start building up list. Free tier is really a good move to test out stuff. I am staying with them considering their good email delivery and simple interface and easy integration with our website software. WYSIYG Editor, Standard reporting but not deep level analytics gives all the basic tools needed to support the business.
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I really enjoy using Pabbly, it is fast, pretty simple, has lot of connections and support has been fairly helpful. I would give it just a higher rating if it came with a faster live chat and more templates for non techies like myself but overall has been reliable, usable with no bugs, and helpful to connect tasks especially any google sheet/doc/form etc task
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Alternatives Considered
The other products I have used are not available on TrustRadius. I used ConvertKit before I used these other products because I need an all in one platform.
Read full review
Most platforms do one thing well so you are limited to that one thing. And then those platforms add some functionality later, plus most systems don't have native integration between other systems. From our experience, Pabbly Plus was birthed by connecting different platforms/software so it works well in that regard. It is also easier than most systems as most other platforms charge a premium for integration systems, where as Pabbly doesn't.
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Return on Investment
  • Greatly limits the number of client questions we receive
  • Improves our customer service
  • Tracks the number of leads we get over a period of time
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  • Saved us thousands of dollars in manual labor costs
  • Made us more profitable due to automating our marketing effort
  • Allowed us to meet with more prospects by reducing our effort
  • Made us more intelligent by capturing important information that we were not able to capture
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ScreenShots