What users are saying about
2 Ratings
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Score 5.9 out of 100
5 Ratings
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Score 8.7 out of 100

Attribute Ratings

  • Improvado is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

1.0

Convertro (discontinued)

10%
1 Rating
10.0

Improvado

100%
1 Rating

Likelihood to Recommend

Yahoo (Verizon Media)

I am unable to answer this, as they have still not been able to provide data of any value after two years.
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Improvado

This solution helped us when we were stuck trying to explore data deeper and didn’t have enough resources to prepare data for further analysis. The software solves data integrity problems bringing more granularity to all insights. Integration with data visualization tools and well-arranged insights shows how each of the company’s marketing channels performs in real-time. Improvado is also useful for risk mitigation when launching or adjusting marketing strategies. It may also become a valuable tool for businesses, who are aiming at automation and the elimination of routine processes. ETL processes automation unleashes marketing analysts’ potential granting them more time for research of marketing reports.
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Pros

Yahoo (Verizon Media)

  • Respond to emails
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Improvado

  • ETL processes. Once adjusted, Improvado never fails to streamline data from our advertisement platforms to the data warehouse.
  • Variety of data sources. Improvado extracts data from over 200 sources, including both well-established platforms and the ones that are rapidly gaining momentum.
  • Full-cycle support. Improvado provided us with a dedicated manager available 24/7. Any issues that arose during the product integration were settled in a matter of minutes.
  • Flexibility and client-focused approach. After the integration, we adjusted our marketing campaign and needed new ad platforms to be integrated. The vendor allocated the development team ASAP to add new connectors to our existing network.
  • Professional services package. The company doesn't provide dashboard views by default. However, we had no time to figure out how to do it ourselves, so we hired a team of Improvado's analysts that set everything up for us.
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Cons

Yahoo (Verizon Media)

  • No apparent end-to-end solution for implementation.
  • Constant changes to implementation which has resulted in hundreds of hours of reworking the tagging setup.
  • No universal tagging method.
  • Numerous tags to be implemented based on a variety of data sources.
  • After 2 years of working on implementation, data is still not being captured consistently.
  • Convertro looks to us for solutions rather than providing any.
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Improvado

  • Improvado didn’t have all the integrations that we needed. However, they offered full coverage and quickly found ways to extract data from the sources we required.
  • The user interface for BI tools may be confusing to inexperienced users. Personally, I didn't have any problems. However, some of the junior marketing specialists from my department needed more time to adapt to the UI. Otherwise, the interface is great.
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Pricing Details

Convertro (discontinued)

Starting Price

Editions & Modules

Convertro (discontinued) editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Improvado

    Starting Price

    Editions & Modules

    Improvado editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Alternatives Considered

      Yahoo (Verizon Media)

      Visual IQ - much simpler and effective setup.
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      Improvado

      We chose Improvado for the following reasons:
      • Their data transformation framework cleans, normalizes and prepares data for loading into our data visualization tool;
      • We connected our CRM to our analytics tool and as ad account;
      • Extensive social media reports - the marketing team can view our ads, posts, comments right from the dashboard.
      • Scheduled reports and immediate data sync options help us to get the reports with the most accurate data at the time we need them;
      • Google Ads auto-connect new ad accounts.
      Our marketing team evaluated Funnel.io and has opted for Improvado because of the following drawbacks:
      • With Funnel we’d have to set up an extraction process for each campaign and account manually;
      • The more accounts you need to connect or integrations to use, the more you’ll pay;
      • Limited data storage options;
      • Complicated account export. We had to filter accounts to export through the custom filter rules.
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      Return on Investment

      Yahoo (Verizon Media)

      • The negative impact is the hundreds of hours my team has had to spend in facilitating Converto's constant changes.
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      Improvado

      • Increased ROI
      • Improved cost of acquisition analysis
      • Improved CPA, CPI, CPL report drawing process
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      Screenshots

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