Crossbeam vs. Structured

I would definitely recommend Crossbeam to others, and frequently bring it up early in conversations with potential partners as a first step in evaluating a partnership opportunity. Crossbeam allows you to easily see overlaps for current customers, prospects/target accounts, and open opportunities. Being able to quickly and easily assess the business opportunity with a partner, and find mutual customers that would benefit from a combined offering is a huge value add. The integration with Salesforce makes the tool easy to use and scalable, without needing to constantly update account lists. Being able to view the overlaps within the Crossbeam UI and easily export the lists makes the tool really easy to work with.

StructuredWeb's team was professional, easy to work with, and experts in what they do. They guided us well throughout the process and kept open, frequent communication between our teams.

• Frictionless onboarding and easy to get started with new partners
• Intuitive reporting of overlapping accounts - flexibility to export to CSV
• Ability to connect with Salesforce to keep account lists dynamic, while also allowing the option to use CSV uploads

• Makes it easy for vendors to load their go-to-market assets to the centralized platform.
• Makes it easy for partners to find vendor-created assets in a centralized location.
• Makes our cloud marketplace more sticky since both vendors and partners can easily create, distribute, and co-brand go-to-market assets.

• Establishing sharing settings for each specific partner could be more intuitive and easy to check.
• Some of the navigation can be slightly confusing as it seems there are multiple ways to view the same information within the platform.

• Need to be able to have a self-serve model for quick platform adoption
• Internal training needs time and coordination

Incentivized

Invited by the Vendor

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

StructuredWeb is more flexible and customizable than other products the company has used in the past. Campaigns move more quickly. It has allowed us to grow at scale. The data reporting is much more robust, which allows for a constant feedback loop to optimize our work. Our channel partners seem to appreciate the ease of use, as well.

• Crossbeam allows us to quickly assess opportunities with potential partners and feeds directly into prioritization for our integration and partnership strategy.
• It solves the challenge of keeping account data private that you don't want to share and enables us to easily share the information that is beneficial to both parties.

• It's the perfect go-to-market tool.
• Great support staff