A must have for vendors and distributors with large partner networks
November 04, 2021

A must have for vendors and distributors with large partner networks

Gabe Flores | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with StructuredWeb

StructuredWeb was used to automate the go-to-market process for both vendors and reseller partners. As a large technology distributor, we had a hard time getting our existing partners to sell new products from different vendors. StructuredWeb made it easier for partners to learn about and sell new products which was good for them, our vendors, and our platform adoption.

Pros

  • Makes it easy for vendors to load their go-to-market assets to the centralized platform.
  • Makes it easy for partners to find vendor-created assets in a centralized location.
  • Makes our cloud marketplace more sticky since both vendors and partners can easily create, distribute, and co-brand go-to-market assets.

Cons

  • The concept of go-to-market automation at the distributor level is relatively new in the channel space. So there is some education that needs to happen on both the vendor and partner sides. Normally, each vendor has their own partner portal which makes it difficult for partners because they have to log into multiple portals that have different navigation as well as types of content. With StructuredWeb, we were able to create ONE portal for multiple vendors. While this is a powerful concept, it is new which means we had to educate the market to get it off the ground.
  • The ability to manage multiple vendors on one platform
  • Easy co-branding for partners
  • Intuitive interface for vendors to create and update their go-to-market assets
  • We were able to grow partner adoption of vendor content by 48% MoM in the first five months using StructuredWeb.

Do you think StructuredWeb delivers good value for the price?

Yes

Are you happy with StructuredWeb's feature set?

Yes

Did StructuredWeb live up to sales and marketing promises?

Yes

Did implementation of StructuredWeb go as expected?

Yes

Would you buy StructuredWeb again?

Yes

Google Analytics, Microsoft 365 (formerly Office 365), Zoom Events
StructuredWeb is a must-have for vendors with a large number of partners. It is also well suited for large technology distributors who have multiple vendors with multiple partner networks. The solution might not have as much value for vendors with smaller partner networks.

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