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Channel Marketing to scale partner engagement and vendor relationships globally.
October 07, 2021

Channel Marketing to scale partner engagement and vendor relationships globally.

Vic Vaswani | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with StructuredWeb

StructuredWeb allowed us to build the first multi-vendor portal that offered go-to-market resources for hundreds of vendors. It enabled the team to build a partner experience that reflected our brand and empowered thousands of channel partners with editable and co-brandable assets and ready-made and multi-touch campaigns.
  • Increasing partner engagement
  • Supporting a global marketplace across 10 languages and 50+ markets
  • Enabling our vendors to create, manage, and connect with channel partners
  • Arming our channel partners with valuable marketing and sales resources to generate demand and close more deals
  • Need to be able to have a self-serve model for quick platform adoption
  • Internal training needs time and coordination
  • Wide array of marketing tactics and channels
  • Ability to easily translate and localize vendor content in multiple languages and across multiple geographies and markets
  • Increasing partner engagement
  • Partner engagement has increased by leaps
  • It has also helped align marketing and business development teams internally
  • Made partnerships with vendors more strategic and helped expand our breadth and depth of offerings

Do you think StructuredWeb delivers good value for the price?

Yes

Are you happy with StructuredWeb's feature set?

Yes

Did StructuredWeb live up to sales and marketing promises?

Yes

Did implementation of StructuredWeb go as expected?

Yes

Would you buy StructuredWeb again?

Yes

StructuredWeb offers campaign tactics that run the full gamut. This includes emails, microsites, events, telemarketing, direct mail, digital advertising, and more. The platform offers a wide array of content distribution options and robust go-to-market capabilities to enable partners to track and manage leads and opportunities. Reporting is comprehensive with data at various levels, across tactics and portal activities. They also offer great partner support and training, especially with integrations.