What users are saying about
8 Ratings
6 Ratings
8 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9 out of 100
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7 out of 100

Likelihood to Recommend

Curalate

It is very well suited for scheduling Instagram posts, and tagging products from our eCommerce site using Like2Buy. We are just about to start using another product of theirs. Very competitive pricing.
Andrew Shusterman | TrustRadius Reviewer

Olapic

If your brand has a good amount of steady social content, and you like to show it on your site along with shoppable links at the catalog and also at the product level, Olapic is an easy to use utiilty and also allows you to render your Instagram feed shoppable. In our case, we had a very active social presence but did not leverage it directly for the customers to shop from it, so Olapic filled that need.
Timothy Lakin | TrustRadius Reviewer

Feature Rating Comparison

Content Creation

Curalate
Olapic
6.6
Ideation
Curalate
Olapic
6.3
Approval workflows
Curalate
Olapic
5.4
Content collaboration
Curalate
Olapic
7.1
Content calendar
Curalate
Olapic
7.0
Network for content licensing/production
Curalate
Olapic
7.4

Content Publishing

Curalate
Olapic
6.7
Content hub
Curalate
Olapic
6.1
Forms / Gated content
Curalate
Olapic
6.1
Embedded CTAs
Curalate
Olapic
6.7
Content distribution
Curalate
Olapic
7.2
Content promotion
Curalate
Olapic
7.0
Content automation
Curalate
Olapic
7.4

Content Reporting & Analytics

Curalate
Olapic
6.3
Audience profiling and targeting
Curalate
Olapic
6.0
Closed-loop tracking and reporting
Curalate
Olapic
5.2
Content performance analytics
Curalate
Olapic
6.1
Campaign optimization dashboard
Curalate
Olapic
7.0
Competitive analytics
Curalate
Olapic
7.0

Pros

Curalate

  • Very intuitive/easy to use. Interface is well-designed.
  • Great content uploader with product tagging capabilities integrating Like2Buy.
  • Great customer service! Our rep is very knowledgeable and attentive.
Andrew Shusterman | TrustRadius Reviewer

Olapic

  • With Olapic, you can tag UGC and point out which of your products are in the photo, informing other consumers how your products can be used.
  • Olapic offers many out-of-the-box widgets for bringing the tool on to your website with minimal coding necessary.
  • Olapic makes it easy for consumers visiting your website to upload their own images and share their experiences with your products.
Anonymous | TrustRadius Reviewer

Cons

Curalate

  • Honestly, they are doing a great job, and I can't think of anything I could see them doing differently.
Andrew Shusterman | TrustRadius Reviewer

Olapic

  • It's a niche solution. If you're looking for niche, it's great. But if you're looking for an enterprise tool connected to many different systems and data solutions, it might not be for you.
  • The revenue analytics are not very reliable.
  • Price. This seems like it would be a great solution for medium size businesses, but the price is not feasible for the product.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Curalate

Hootsuite is great, but Curalate allows you to schedule videos, which is a huge advantage. The Like2Buy integration is also key.
Andrew Shusterman | TrustRadius Reviewer

Olapic

We have not used many competitors, but we stick with Olapic because of the capabilities that it offers. We don't use much of the reporting functionality, but it is a great tool to allow for collaboration between team members. It also allows us options when it comes to sharing content on the website, as it has gallary-style plug ins to display UGC.
Anonymous | TrustRadius Reviewer

Return on Investment

Curalate

  • Decent increase in web traffic via the Like2Buy functionality.
  • Small increase in sales via Instagram posts featuring Like2Buy links.
Andrew Shusterman | TrustRadius Reviewer

Olapic

  • In general, we are seeing customers react to the content and use the links for shopping on our site. Their analytics is perhaps more optimistic than I believe, but content is king, and customers like to see more images of the product in more sizes and situations
  • We are starting to make custom brand pages and landing pages for advertising campaigns, and it's always great to add believable UGC to those pages to showcase a brand's style and general feel.
  • Tracking our social content is a good way to get a more generalized feel of how the brand is tracking, and who is creating content regarding our brand, so that is a beneficial side effect of constantly monitoring our tags.
Timothy Lakin | TrustRadius Reviewer

Screenshots

Pricing Details

Curalate

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Olapic

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Add comparison