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Hootsuite

Hootsuite

Overview

What is Hootsuite?

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…

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Recent Reviews

It’s a hoot of a time

10 out of 10
November 01, 2023
Hootsuite helps me plan and execute our social media planning and marketing campaigns. It allows me to look at a months worth at a time …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Facebook (348)
    9.1
    91%
  • Content planning and scheduling (367)
    8.9
    89%
  • Twitter (333)
    8.9
    89%
  • Workflow management (309)
    8.2
    82%

Reviewer Pros & Cons

View all pros & cons

Video Reviews

7 videos

User Review: Hootsuite Helps Keep Content Scheduling on Track
02:07
User Review: Hootsuite Takes Social Media Management to Next Level with Cross Posting Capabilities
02:13
User Review: Hootsuite Optimizes Company's Ability to Drive a Social Strategy
03:43
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Pricing

View all pricing

Professional

$99

Cloud
per month

Team

$249

Cloud
per month

Business

$739

Cloud
per month

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://hootsuite.com/plans?utm_campaig…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $99 per month
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Product Demos

Hootsuite Dashboard Interactive Demo

Walnut.io
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

7.6
Avg 7.6

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8.3
Avg 7.9

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.8
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7.4
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.6
Avg 8.5

Reporting/analytics

7.8
Avg 7.8

Account management

Users can manage access to multiple social media accounts.

8.1
Avg 8.2
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Product Details

What is Hootsuite?

Brands can use Hootsuite’s tools and expertise to launch social campaigns, deliver social commerce experiences, and manage customer conversations in one place.

With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite Academy helps thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.

Key Benefits of leveraging Hootsuite:

  • Saves time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.

  • Supports team collaboration by assigning tasks, managing approvals, and monitoring team performance.

  • Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.

  • Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.

  • Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.

  • Offers a better understanding of what customers want with analytics and gather those insights into customizable reports.

  • Reaches beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.

  • Level up skills with certifications, training, and strategic coaching with Hootsuite experts.

  • Manages and maintains a social presence from anywhere, at any time, with the Hootsuite mobile app.

  • New tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.


Hootsuite Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Paid media management
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Instagram
  • Supported: Pinterest
  • Supported: YouTube

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: TikTok

Hootsuite Screenshots

Screenshot of Monitoring: Monitors social media profiles in one place and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.Screenshot of Best Time to Publish: Helps to find the best time to publish so posts are seen more often by fans and followers.

Hootsuite Videos

How to Use Hootsuite | An Overview of the Hootsuite Dashboard
How to Use Hootsuite's Advanced Features in 13 Minutes

Hootsuite Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Blackberry
Supported LanguagesEnglish, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish

Frequently Asked Questions

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite starts at $99.

Reviewers rate Facebook highest, with a score of 9.1.

The most common users of Hootsuite are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(1141)

Attribute Ratings

Reviews

(1-25 of 427)
Companies can't remove reviews or game the system. Here's why
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We moderate for 3 different clients. Hootsuite helps us catch all incoming content on various platforms in a timely matter, versus checking them all one by one natively. We now only have to do that once per shift, vs every hour. It's very efficient for us to use Hootsuite for this reason.
  • Pulling content
  • Timely pulls
  • Accurate pulls
  • Filters
  • Offer a few more features for moderation
I haven't encountered any scenarios where it would be less appropriate. In the field I work in, it helps so much with pulling in 1000s of comments a day for our team to handle and engage with, or escalate. So far its worked for all of our clients needs. Very happy with it overall.
Joanne Vallely Hignett | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
My business uses Hootsuite for social analytics and management! I am the primary user and I use it 3 to 4 times a week.
  • Engagement analytics
  • AI inspiration
  • Suggested analytic metrics
  • LinkedIn tagging capabilities
  • Publishing issues
Great for beginner to intermediate social media managers, an example when Hootsuite is perfect is when you are still learning campaign management targets, the analytics are really great.
Zaina Kroschinski | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Hootsuite to advertise for our residential rental properties and promote our company as well. Hootsuite is great for targeting locals and the surround area that are looking for rental properties. This software is commonly used by the middle age demographic that we are aiming for as renters. The marketing department typically uses the software to advertise daily. It is great for promoting and advertising our business.
  • Targets the desired audience that mostly use this website.
  • Helps narrow down your needs and wants in a home.
  • Provides many different cities, towns and areas of the country.
  • Expensive reports for small businesses.
  • Custom URL shorteners are pricey.
Hootsuite free is great for private renters to promote their own properties & not have to deplete their funds on advertising.
January 12, 2024

Time Saver!

Abdollah Safavi | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
As a busy financial security advisor, I couldn't have time to handle my social media. On the other hand, I needed to be active on social media. Hootsuite helped me to manage my platforms easily and saved a lot of my time. than you Hootsuite!
  • Time saving
  • Analyzing the activities I do in social media
  • planning for performance for future time
  • Connecting to email campaign.
I recommend it to all business owners.
January 09, 2024

Hootsuite works for us

Lois Whittaker | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Hootsuite offers a great deal of functionality to easily manage a corporate social program. It is very user friendly and reporting makes it great to track our program. We have also used Amplify for employee advocacy.
  • Customer support
  • Reporting
  • Ease of use
  • Adding functionality
  • Communication
Well suited for working in teams. It is not as good for individuals.
January 05, 2024

No longer worth it

Steve Latham | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
Incentivized
We were using it to synchronize our social media engagement across multiple platforms.
  • Monitoring
  • Simple posting
  • Can't tag users or companies on linkedIn - that was our biggest problem
  • Formatting of posts on Linkedin was also challenging
  • Their billing / auto-renewal procedures are very disappointing. We were not informed when our account was renewed. When we asked for a refund we were refused.
I cannot recommend it. We stopped using it for the reasons cited. We are still disputing the renewal fee.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I currently use Hootsuite for two of my clients. I specifically use the scheduling and reporting tools. I have also used the premium version of the platform previously for other clients. In total, I've been using it for about 6 years or so. I've also used the app quite a bit.
  • Versioning posts per platform
  • Easy scheduling
  • Reporting types
  • I like the options for reporting but I find the interface really difficult to navigate.
  • Reporting metrics vary too much per platform.
  • Scheduling calendar is hard to navigate/preview posts
Hootsuite's best feature is how easy it is to vary posts per platform without having to schedule them separately. This is especially nice when I need to tag someone but they have different handles per platform.

Overall, I find scheduling on Hootsuite messy though. There are also features lacking in my opinion.
Score 9 out of 10
Vetted Review
Verified User
I manage marketing the 6 locations for our business, with a marketing staff of one- without Hootsuite, there is no way I could post relevant info in a timely manner. The ability to plan a week's worth of social content in a couple of hours is amazing! Hootsuite Academy has been a lifesaver for helping me not only increase engagement of the platforms we currently use, but educates me on the newer avenues we need to explore.
  • suggest optimum post times
  • ability to add multiple social media platforms in one step
  • ongoing training to learn within Hootsuite
  • mobile app flexibility
  • it's still a bit pricey for a smaller company
If you need to plan ahead for social content, especially with a limited marketing staff, Hootsuite is a godsend. I have continued the offered training within Hootsuite and it has completely changed the way my workday flows- for once I feel like I'm in control of our social media instead of always playing catch-up. I have actually been able to weed out a couple of social media accounts that were lagging and focus on the better performing channels.
Score 10 out of 10
Vetted Review
Verified User
We use Hootsuite to help us schedule our social posts across all our platforms. We also utilize the AI text generator to help us get inspiration for posts when the creative well is dry.
  • Scheduling posts
  • Reporting
  • A one stop social media hub
  • The ability to tag people or companies across all the social platforms (instagram and Linkedin)
  • If you're scheduling a post that is going out across all your social channels it would be good to be able to bulk move them if you have to post them on a new date instead of having to do it manually one by one
I really like that I can just go into hootsuite, connect all the our social channels and be able to have a great overview on what our social feeds look like. It's super handy not having to spend time going into each social platform to do the same post, and I can spend one day scheduling out that month's social plan.

I much prefer sorting out boosting post from Hootsuite, the only downside is that they have a limit to what you can boost a month so a lot of the time I have to grin and bear it and use Meta Business Suite instead for boosting posts.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We used Hootsuite to post on Facebook, Linkedin, and Pinterest, for 4 different brands. It was super easy to draft and publish posts while keeping the brands separate. We had an integration with our digital asset management system (DAM) so I could easily grab photos from our company library.

When it came to analytics, there were a lot of premade templates or you could customize dashboards to see data that was unique to you. You were able to select which profiles you wanted in your data and could add or remove profiles with a click of a button! The data was overall good. There were a few things with ad spend that were harder to track in Hootsuite (would need to track in Meta instead).

Hootsuite's customer service was decent. However, there were a lot of times they didn't know the answer and would take days to get a response from someone who did.




  • Easy to create, edit, and draft post
  • Analytics
  • Lots of webinars to learn more about the product
  • Customer Service and account executives: I had 3 different AEs within 1 year and the customer service didn't always know the answers to my questions
  • The ability to move posts in the calendar monthly view
- Managing multiple accounts: you can add many social accounts to your account. It's super easy to make posts for specific brands/platforms - - Seeing data historically: Hootsuite can backdate data for years (I think) so it's a great way to look at historical data
- The social listening tool: you can see what's going on in your industry or if people are talking about your brand
November 01, 2023

It’s a hoot of a time

Score 10 out of 10
Vetted Review
Verified User
Hootsuite helps me plan and execute our social media planning and marketing campaigns. It allows me to look at a months worth at a time and see where the gaps are in our production. While also helping create great witty one liners for the captions while suggesting best times to post.
  • Scheduling
  • Writing
  • Bulk composing
  • I wish I did not have to have a FB page to schedule in IG
I have suggested it to everyone who can because it is truly the best combination of things along with the classes they provide. From TikTok to LinkedIn all the major socials are available to post through Hootsuite. when we had a large survey come out it was great to make my post cross platforms at once
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use Hootsuite to manage 2 client accounts for social media management. It helps all of us keep everything organized, gives clients a platform to check on what content will be upcoming, and schedule content from wherever we are with their mobile access. It has genuinely improved the team efforts for social media accounts with our clients.
  • Easy to use scheduler
  • Amazing AI caption creation
  • Very detailed insight reports
  • if they could add a grid view
Hootsuite is great for a businesses or public figures looking for cost-effective social media management options. It will help keep the business organized and on point for social media. While it could be helpful for personal use, I would recommend this more for professional use. This will improve workflow at any business.
Mark Jennings IV | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I utilize Hootsuite as a social media management platform. I am the main user on the platform that has created a training course around the platform itself.

Some areas that Hootsuite helps to improve are analytics, scheduling, and inbox management. Firstly, Hootsuite has an in-depth analytics capability for social media platforms. This tool helps me understand which KPI's are most important for our organization. These reports are useful for the Executive level as well to see the ROI for social media. Secondly, the scheduling aspect helps to cut down on time it takes to post to multiple channels. Lastly, the inbox management makes it easy to tag certain messages with importance or topics to address specific messages at a timely manner.
  • Scheduling of content. The ease of use for Hootsuite's planner abilities is top of the industry. It is simple and effective in posting content to different channels and accounts.
  • Analytics are superior on Hootsuite. Their custom reports allow you to view very specific KPI's that you can adjust for each channel or account. The reports are also exportable to be used for others in the company.
  • Inbox management. The inbox manager is superior to any in the industry. Hootsuite allows you to tag certain phrases or keywords to better filter messages based on importance or topic.
  • TikTok is an area for improvement as it's newer to Hootsuite. It would be beneficial to be able to link non-business profiles on TikTok to Hootsuite as many businesses use personal accounts to access TikTok's expansive music library.
  • Hootsuite does have room to improve the analytics capabilities. There could be more ways to customize each aspect of their reports. There isn't much manipulation of data in each type of data set.
  • Simplicity is an area of improvement for Hootsuite. The streams are one example of an area that is super cluttered and difficult to view. Their platform could really use an aesthetic overhaul to make things look more pleasing.
For all social media professionals managing at least 5 accounts this is a great tool. The ability to schedule content across all accounts and channels will save any social media professional hours of work. As well, the analytics are in depth enough to give you a great overview of how well the accounts are performing.

If you are someone who doesn't create and post the content yourself, it isn't necessary for this instance. You can get analytics in the Instagram app, and the inbox management, streams, and scheduling won't be as beneficial for you.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
HootSuite is a great solution for multilingual and multichannel Social Media tracking, monitoring, reporting and managing. By using HootSuite we literally save time and money. HootSuite makes it always easy and prompt, what ever it is, from creating reports to the directly answering to a specific comment for example, from tracking activity in general to tagging a specific comment as relating to to a topic, to be able further to analyse on that parameter for instance. In my opinion, there are two more superpower of HootSuite, worth to mention, those are HootSuite Academy (video lessons for HootSuite users) and customer relationship (you have always someone, who helps you quickly with any issue).
  • All comments, mentiones, DMs in one inbox - we use it every day, it is very convenient to track, to answer directly from inbox, to address to a colleague if needed etc.
  • Creating reports is easy. Very flexible and visual friendly dashboard. Just adore it.
  • Streams greatly save time, as you see all in one page, while in original you have to switch and switch and swith between pages.
  • In general we are very satisfied using HootSuite.
  • Maybe some Ads could be improved.
  • Some technical points could be improved, like picture size limits while posting etc.
We use HootSuite for 3-4 different brands, on social media those break up into 4 language each, which are present in their turn on different sources. HootSuite makes it easy to track and manage all of those pages in one place. It really saves a lot time and eliminate manual work (I mean to log in in every source one by one every time you need to check). Using HootSuite is a pleasure. If you have similar requests and needs, I do recommend HootSuite sincerely.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It's not easy to make efficient time of your day-to-day social media tasks when you have to log in to each of the platforms and make separate posts, but aggregately logins and dashboards and reporting all into one hub really helps cut the time needed to make these posts. It also helps will calendar-izing your planned posts and pinging other people in your organization to review copy or content.
  • UI Structure
  • Platform Integrations
  • Navigation
  • Social Listening Tool
  • Functionality Not 100%
  • Integrations expire too quickly
It's good for small marketing or communications teams where efficiency is needed to ensure there's bandwidth. It helps encapsulate your social media agenda all in one tool as opposed a decentralized approach where you're planning using emails, spreadsheets, and using independent social platforms. It's also great to aggregate the data for reporting to leadership teams.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I used Hootsuite for social media marketing management on behalf of one of our clients. The software allowed us to plan and schedule social media posts as part of a larger marketing engagement supporting this client. The software worked great for us until they restructured payment plans, at which point, the software exceeded the budget allocated by our client.
  • Social media planning and publishing
  • customer engagmeent
  • activity monitoring
  • Some parts of the UI could use improvement. It was somewhat confusing.
I feel that Hootsuite would be well-suited for a marketing team to manage multiple accounts and get deep analytics. It would also work well for team collaboration and content curation. Hootsuite might be less appropriate for small-scale or personal use or for marketing teams with a limited need for analytics. It also seems to be less agile than other platforms for real-time engagement.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
In the past, Hootsuite has helped to wrangle scheduling across a variety of social media platforms for a wide variety of brands in our ecosystem. It saves us the time from manually creating posts in each platform and can queue up for easy scheduling to allow for less overlap between brands, channels, products, etc. In addition, it has made community management much easier by being able to monitor feedback in real time.
  • Social Media Post Scheduling
  • Multiple contributors to allow for little overlap
  • Reporting on engagement & quantifiable success metrics
  • UI can sometimes be challenging to learn and use
  • Occasional errors with posting
  • Cost is sometimes seen as too much for our business
It accomplishes exactly what we need it to do - scheduling posts between various brands and brand channels that can be seen by anyone in our company with reporting metrics that help us to build the business case to our upper management team. It reduces the amount of time I have to spend on this activity while making us more productive.
Ankur Sharma | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Great tool to manage your socials, and beyond!
  • Social media management
  • Reputation management
  • Incident management
  • Pricing could be better
  • UX is a little cumbersome
It's a well built product for a pretty straightforward ask - social media management. Especially good for enterprise-scale companies, not so much for upstarts I'd say. The competitors out there fare close, but it's about the value you're getting at the end of the day. And with Hootsuite, you're getting great value overall.

Lauren Manson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Hootsuite to schedule and post on our social media channels for our association. Having the ability to schedule posts in the future is a live saver for our small-staffed organization.
  • Manage all Social Media in one place
  • Schedule Posts
  • Writing posts with AI
  • I cannot post to an LinkedIn GROUP, only a LinkedIn page.
For small staff offices where social media is often one of many, many responsibilities, having the ability to plan ahead and schedule posts is a lifesaver! We schedule social media posts for a week at a time and them I don't have to think about it until the next week! Amazing!
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use [Hootsuite] daily to manage our Twitter, Facebook and Instagram accounts to give our parents and community timely information about upcoming events and news.
  • It is user friendly and easy to schedule posts across different platforms.
  • It aggregates data well so we know how much interaction we are receiving on every platform
  • The mobile site is easy to use
  • Hootsuite has room to improve when it comes to consistency - sometimes videos are difficult to upload, sometimes things get double posted by accident, or occasionally something will be scheduled but an unforeseen error will cause it not to post.
[Hootsuite is] well suited for school districts to schedule posts or push important information quickly across multiple platforms. We now have English and Spanish social media channels, and I can easily copy the English post and then re-write it in Spanish so I can use the same pictures while posting different content on other social media channels in another language.
Todd Betzold | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
For Hootsuite, we use it in the marketing department to help share posts on our social media channels. Right now, that consists of just myself but [I'm] hoping that will be expanded over time. This helps [me] schedule and put together monthly content calendars for our social media channels and see them all in one structured place.
  • The layout is great and how you can see the monthly calendar is appealing to the eye.
  • Hootsuite is very easy with incorporating and linking to your existing social media channels, [whereas] other programs have not been as smooth.
  • The whole process of adding images, creating posts, and scheduling them is very easy in Hootsuite.
  • Tagging pages in posts doesn't always work or the pages do not pop up
  • Not having the ability to reshare or retweet posts
  • Analytics side of things
Hootsuite is great for posting and scheduling new content for your social media channels. It is a timesaver and a great way of seeing everything you have scheduled/posted in one place. It would be nice to be able to tag other pages/accounts from Hootsuite a little easier though.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We have multiple client needs and streams to manage. Hootsuite allows a designated number of creators to schedule posts while allowing for drafts to be started and approved. It keeps us organized.
Hootsuite allowed us to manage our posts and have team members approve and contribute content.
  • Provides an at a glance view of streams and latest mentions.
  • Consolidates post schedule in one place.
  • Prompts for linkages to tags.
  • Helps to make quick edits to photos or text easier.
  • Notifications pushed within app
  • Provide trending hashtags; make recommendations for optimal use.
  • Remember most used handles in the user interface.
  • Have a creative space, a white board to pin ideas or develop campaigns.
  • Colour coding or 'client' or content tagging.
It's a convenient way to invite the team to see posts for approval and comments. Posts that are too long or heavy are easily seen in the viewer; allow for on-the-spot edits.
Wes Horrocks | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We are using Hootsuite Enterprise to better coordinate our social media channels/messages. It has helped to streamline our external recruiting processes and has allowed multiple departments to begin working together to produce content and schedule posts.
  • Hootsuite Enterprise allows us to access more social media channels than the other products we've looked at. They've also been open about upcoming additions, which has allowed us to plan which channels we may use in the future.
  • When we've had a problem with a post or using Hootsuite Enterprise in general, the support team has responded quickly. While it is never convenient to have something stop working, it is nice to count on their quick response.
  • The Team Hierarchy structure is straightforward and has been simple to use as we've had to adjust access for individuals who have moved to various teams.
  • There is no simple way to preview how a post will appear on the various social media platforms. It makes it tough to know what to expect without some trial and error.
  • I wish there was more transparency about how each feature works. For example, Hootsuite allows you to post multiple pictures on Facebook in one post. However, when they go live it actually posts each picture separately. Knowing how it works ahead of time allows us to tailor our approach.
Hootsuite Enterprise is a good tool to use when you have multiple social media accounts that you need to manage simultaneously. If you only were using one platform, it may be sufficient to use their own native management tools (Facebook pages, etc.). Hootsuite's ability to create teams and provide varying access for users is also an important feature. If there is only one person who posts on social media and an approval is not required, Hootsuite may not be a necessary tool.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I work in a local non-profit, therefore our company consists of only 2 employees. Both I and the other employee wear several "hats" within the organization. Hootsuite allows me to quickly switch over to my marketing "hat" to schedule posts on our social media. The simplicity of Hootsuite lets me be stress-free about reaching our online audience. I can spend minimal time scheduling out a week's worth of posts and get back to the worthy cause of my organization.
  • aesthetic look is not overwhelming
  • Easily reschedule posts & edit
  • Customer Service is AMAZING
  • Would be nice if there was a free upgraded version for non-profits
  • Honestly it can't get any easier haha
For those that are new to Hootsuite, it is the simplest form of managing content. There are analytics, scheduling, and more! You won't need to spend more than 5 -10 minutes trying to learn Hootsuite. That's how easy it is. Simple design, BUT maximum possibilities. I started using Hootsuite after college, and don't see myself switching over to any other content manager.
Haresh Kodnani | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use it for social media management. 1. Hootsuite provides that much needed single point where we can deploy social media posts across various social media platforms - be it linkedin, facebook or Google my business (GMB). Hootsuite is especially well integrated with social media platforms so that any content deployed via its interface effectively complies with their individual policies. Thus, it is a must for productivity to begin with 2. Social media planning, too, thus becomes quite efficient once its a single platform 3. Tracking performance of social media campaigns is yet another added benefit where a single software can indicate ROAS (return on ad spend) across multiple social platforms (works better in paid version; the free version has limited use on this front)
  • productive, centralized social media management
  • Centralized social media campaign planning
  • Centralized and productive social media performance tracking
  • Efficient compliance to individual social media platform policies
  • Social media tracking could still be deeper (entire funnel journey - down to specific, customizable conversion goals)
  • ROI tracking of high detail should be available in free trial so that one can map customer journey before investing further
The free version is a must for any business with internet and thus social media presence. The paid version is more crucial for businesses where social media is a key link in the sales process
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