TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Curata

    Score8 out of 10
    N/ACurata's content marketing platform (Curata CMP) enables more efficient content creation with greater impact on pipeline. According to the vendor, this solution enables users to: Analyze marketing and sales pipeline impact: Instantly access content metrics such as leads generated/touched and sales opportunities generated/touched by gated, un-gated and off-site content. Streamline content production: An easy to use editorial calendar to keep your team on the same page and…

    $699

    per Instance (no seat limits)

    Scribblelive (discontinued)

    Score9 out of 10
    N/AScribblelive, or later Rock Content Live was a content marketing solution, that has been discontinued and is no longer available.N/A
    Pricing
    CurataScribblelive (discontinued)
    Editions & Modules
    Curata Software
    $699
    per Instance (no seat limits)
    No answers on this topic
    Offerings
    Pricing Offerings
    CurataScribblelive (discontinued)
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsWe have 2 solutions: - Curata CCS content curation software - Curata CMP content marketing platform (e.g., editorial calendar, analytics engine)—
    More Pricing Information
    Features
    CurataScribblelive (discontinued)
    Content Creation
    Comparison of Content Creation features of Curata and Scribblelive (discontinued)
    Feature
    Curata
    8.3
    1 Ratings
    6% above category average
    Scribblelive (discontinued)
    4.5
    1 Ratings
    54% below category average
    Ideation8.01 Ratings8.01 Ratings
    Approval workflows8.01 Ratings00 Ratings
    Content collaboration9.01 Ratings8.01 Ratings
    Content calendar8.01 Ratings1.01 Ratings
    Network for content licensing/production00 Ratings1.01 Ratings
    Content Publishing
    Comparison of Content Publishing features of Curata and Scribblelive (discontinued)
    Feature
    Curata
    8.0
    2 Ratings
    2% above category average
    Scribblelive (discontinued)
    4.0
    1 Ratings
    65% below category average
    Content hub8.02 Ratings3.01 Ratings
    Embedded CTAs8.01 Ratings00 Ratings
    Content distribution8.02 Ratings6.01 Ratings
    Content promotion8.01 Ratings6.01 Ratings
    Content automation8.01 Ratings00 Ratings
    Forms / Gated content00 Ratings1.01 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Curata and Scribblelive (discontinued)
    Feature
    Curata
    8.3
    2 Ratings
    12% above category average
    Scribblelive (discontinued)
    5.0
    1 Ratings
    38% below category average
    Closed-loop tracking and reporting8.02 Ratings3.01 Ratings
    Content performance analytics9.02 Ratings7.01 Ratings
    Campaign optimization dashboard8.01 Ratings00 Ratings
    Competitive analytics8.01 Ratings00 Ratings
    Audience profiling and targeting00 Ratings5.01 Ratings
    Best Alternatives
    CurataScribblelive (discontinued)
    Small Businesses
    Contently
    Score9.9 out of 10
    Contently
    Score9.9 out of 10
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    CoSchedule Marketing Suite
    Score10 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    PathFactory
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CurataScribblelive (discontinued)
    Likelihood to Recommend
    8.0
    (3 ratings)
    6.0
    (1 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    CurataScribblelive (discontinued)
    Likelihood to Recommend
    Curata
    I liked Curata, but it depends on the use case of how it will be used as to how effective it is for someone. If you are trying to curate content it works great. Had I not been so put off by the issue mentioned earlier I would have given more effort to learn the CMS, so I am not sure how effective it really is.
    Incentivized
    Read full review
    Discontinued Products
    I would be less inclined to recommend Visually to a colleague now than I would have in the past. In the past, highly skilled freelance programmers and designers were more able to get matched with potential clients. Now, things have to go through Visually and creators cannot post their independent work and get matched up independently.
    Incentivized
    Read full review
    Pros
    Curata
    • Curata is great at curating in content that is relevant to our audience. It is easy to add many different sources to the feed from all around the web and we've really seen Curata "learn" what we see as the most relevant.
    • The microsite we got as part of our Curata subscription is really fantastic. It's very customizable and we've been able to really craft it to suit our needs. There are so many different options available and our Curata rep has been really great with helping us cater each piece to our vision while making helpful suggestions along the way in terms of best practices. Plus, the word processor for publishing blog posts is so easy to use and I've had no issues with it so far unlike many other CMS platforms I've worked with. The Curata microsite is actually going to be replacing our current blog very soon - we love it that much!
    • I've had a great experience with customer service from Curata. Our rep is responsive and helpful and really good about not just answering our concerns but also providing feedback on our processes and giving advice for how we can improve.
    • Search capabilities within the curated content feed are fabulous. This is one area where I found other solutions to be lacking when we were going through the sales process, but Curata really succeeds here. It's extremely easy to find exactly what you're looking for in your content feed.
    Read full review
    Discontinued Products
    • Staff picks were a great way of sifting through many pieces of content
    • It was easy to share things uploaded to visual.ly to other social media channels
    • There is an awesome amount of content on Visually
    Incentivized
    Read full review
    Cons
    Curata
    • more subscription plans as not all people need all features.
    Incentivized
    Read full review
    Discontinued Products
    • There is a bias towards infographics (as opposed to 'real' data visualization)
    • It is not very clear the path between how people who need content get matched up or find creators
    • Interface was redone too often
    Incentivized
    Read full review
    Likelihood to Renew
    Curata
    For all of the features we loved when we signed on like the microsite and search capabilities and also their customer service, we will very likely renew with Curata. We also really like the evolution we have seen of the solution, just recently a new integration with Marketo (also a vendor of ours) was announced which will be very beneficial to us in optimizing our email newsletters
    Read full review
    Discontinued Products
    No answers on this topic
    Alternatives Considered
    Curata
    The main difference that made me choose Curata over Percolate is that it is not complex. Curata is easier to set up, to use, and to manage. It does not involve any complicated configuration to get the content and data you need. Curata technical support is amazing, to say the least. I am not an expert in the technical stuff, but I feel assured their team can help me out when I have an issue
    Incentivized
    Read full review
    Discontinued Products
    I would recommend other design studios that specialize in data visualization and infographics before visually for a few reasons: - small design studios have an emphasis on the creators (who is part of the studio), whereas Visually is more of a black box because you don't know who is creating your project - Portfolio is okay, but not great, there are many other studios with better looking portfolios One way that Visually is better is that it has an impressive client list and quicker turnaround and maybe more streamlined feedback loops.
    Incentivized
    Read full review
    Return on Investment
    Curata
    • I would say neutral for us, but more so because of how we were using it and it being a stop-gap fix for us.
    Incentivized
    Read full review
    Discontinued Products
    • Was helpful in attracting clients when I started doing data visualization work
    • Cost was minimal - it was free to upload and took little time
    • I have been unable to attract clients lately from visually, so ROI has gone to 0
    Incentivized
    Read full review
    ScreenShots

    Curata Screenshots

    Screenshot of Curata CMP content marketing platform:  Editorial calendar to optimize content production.Screenshot of Curata CMP content marketing platform:  Analytics engine to determine what content works. (simple integration with Google Analytics, marketing automation systems and Salesforce.com.Screenshot of Curata CMP content marketing platform:  Analytics engine to determine what content works. (simple integration with Google Analytics, marketing automation systems and Salesforce.com.Screenshot of Curata CCS content curation software: Complement your created content with curated content to help fuel your content marketing engine.