Customer.io vs. SYNDUIT

SYNDUIT

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Customer.io	Score 9.0 out of 10	Small Businesses (1-50 employees)	Customer.io is a customer engagement platform that enables marketers to build sophisticated automated messaging campaigns. With access to real-time behavioral data, users can create personalized and relevant messages to engage and retain customers. This includes sending emails, push notifications, SMS, in-app messages, and more through a visual building experience. Built for scale, Customer.io boasts users among over 5,300 companies, sending over 17 billion messages per year.	N/A
SYNDUIT	Score 0.0 out of 10	N/A	N/A	N/A

Pricing

Customer.io

SYNDUIT

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
Customer.io	SYNDUIT
Free Trial
Yes	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

Optional

No setup fee

Additional Details

Essentials: For startups and small teams engaging customers on their mobile and web apps. - Up to 5,000 profiles*, Send Emails, Push, In-App, and SMS, Visual Workflow Builder, Segmentation, Two Workspaces, Email Support, Customer Community Premium: For high-growth companies looking for greater control over their messaging outcomes. - Everything in Essentials, Custom Data + Message Volume, Premium Product Features, Additional Workspaces, 90-day Onboarding Program, Premium Email & Chat Support, Managed Deliverability, Dedicated IPs, Parcel Pro Licenses, HIPAA Compliance Enterprise: For at-scale companies looking to create world-class customer experiences. - Everything in Premium, Managed Infrastructure*, Customer Success Manager, Quarterly Success Reviews, Technical Account Manager*, Audit Logging & Data Governance*, Parcel Business Licenses, Migration Support*, *Available by consultation.

—

More Pricing Information

Community Pulse
	Customer.io	SYNDUIT
Considered Both Products	Customer.io Mantra Manan Saraswat Product Manager Chose Customer.io Generous startup program plan which was one of the main drivers of us choosing it - additionally, it offers ample of features. For anyone from engineering, marketing or sales - this was super intuitive so no knowledge transfer was necessary. Incentivized Helpful? AJ Ajay Jagtap Head of Growth Marketing Chose Customer.io I have tried multiple email marketing software, including MailChimp, ConvertKit, CustomerIO, and HubSpot, but I really liked how CustomerIO solved our problem. They were all somehow solving our problem, but lacked a few things here and there. For instance, ConvertKit’s forte is … Incentivized Helpful? Sue Cho Head of Lifecycle Marketing Chose Customer.io There are so many ways to seamlessly connect all your tech together so the data stays consistent. I like their pricing model of charging per user vs data stored, like Iterable and Braze do. I also think their marketing is so good and the content they put out are actually … Incentivized Helpful? Nelu Cebotari Product designer Chose Customer.io Customer.io offers push notifications, email building process in much much better, and the workflow building is way more intuitive. Incentivized Helpful? Verified User Anonymous Chose Customer.io Customer.io is easier to use and offers better bang for the buck. Incentivized Helpful? Verified User Anonymous Chose Customer.io Klaviyo doesn't have all the integrated options that Customer.io has. Braze has all the same features, but have a different pricing model (pay only for users that logged in and not for everything in the account), so depending on the company's needs it might be more suitable. Incentivized Helpful? Sneha Dhakan Lifecycle Marketing Manager Chose Customer.io Pardot has a clunky, outdated interface and capabilities, making it highly challenging to work with. On the other hand, Customer.io has been the opposite and it's one of the easiest tools to work on in our entire tech stack. Incentivized Helpful? Stephen Kelly Product Manager Chose Customer.io Customer.io delivers better value for money. Incentivized Helpful? Verified User Anonymous Chose Customer.io because the functonalities and how it is integrated with our Redshift database Incentivized Helpful? Verified User Anonymous Chose Customer.io Customer.io had the best suite of features and - most importantly for us - was willing to sign a BAA with us so we could maintain HIPAA compliance. Mailchimp was fine but we felt Customer.io had a cleaner interface and was easier for general marketers who aren't dedicated email … Incentivized Helpful? Verified User Anonymous Chose Customer.io Customer.io has in my opinion more robust features for comms campaigns vs some of the other tools available on the market that have other focuses primarily and then have CRM tacked on. We've also found Customer.io to be more easy to integrate with the tech stack of our business … Incentivized Helpful? Jasmine Reyes Marketing Manager Chose Customer.io Customer.io is much more comprehensive and powerful. It takes some getting used to but once you understand how it works, you have a ton of control when it comes to email marketing. Incentivized Helpful? PR Padraic Ryan Community Manager Chose Customer.io I found Customer.io much easier to navigate than any of the other email platforms out there, and the pricing is MUCH better as well. Incentivized Helpful? Joel McLean Growth Product Manager Chose Customer.io Customer is much more flexible and enables a greater amount of personalization. Incentivized Helpful? Mike Koolwijk Marketing Automation & SEO Specialist Chose Customer.io Customer.io is one of the tools we use or suggest based on the situation. Customer.io is in a place between basic email marketing and marketing automation (in my opinion). And suits well with clients who wants to advance or start with marketing automation. It's easy, the price … Incentivized Helpful? Santiago Valdés Cofounder / Marketing, Growth, Technology, Experience Chose Customer.io We used Autopilot in the past. It worked well but the integration wasn't very good, considering they only used cookies. We have a very complex system right now to be able to track every customer, and it was expensive but worth it. Autopilot worked very well when we were … Incentivized Helpful? Verified User Anonymous Chose Customer.io I think Customer.io is a unique product. Most of the other email marketing products you'll find are more B2B focused and don't provide a good solution for high volume emails at a low price. If you're a B2C company, I can't think of any email product I'd rather use than … Incentivized Helpful? Ted Bennett User Engagement Chose Customer.io We do still use Hubspot, but their email automation is very native and fixed within Hubspot. We needed something that was going to collect our events and integrate 2-ways with Segment in order to effectively send the campaigns we desired. There are so many events in our app … Incentivized Helpful? Sean Anderson Director of Operations Chose Customer.io Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against … Incentivized Helpful?	SYNDUIT No answer on this topic

Best Alternatives
	Customer.io	SYNDUIT
Small Businesses	Simplify360 Score 7.8 out of 10	Vbout Score 9.9 out of 10
Medium-sized Companies	Dialpad Support Score 9.1 out of 10	PFL Direct Mail Platform Score 9.0 out of 10
Enterprises	Verint Community Score 10.0 out of 10	PFL Direct Mail Platform Score 9.0 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Customer.io	SYNDUIT
Likelihood to Recommend	9.1 (0 ratings)	- (0 ratings)
Usability	9.2 (0 ratings)	- (0 ratings)
Support Rating	10.0 (0 ratings)	- (0 ratings)

User Testimonials
	Customer.io	SYNDUIT
Likelihood to Recommend	This tool is well-suited for companies looking to run email marketing campaigns or send out newsletters regularly to their users/customers. The workflow setup is especially useful for companies who want to send specific emails based on user behavior - i.e. they've not logged in recently, have bought a specific product, haven't opened any emails, etc. This could also be useful for freelancers like me since you can create different workspaces within Customer.io. I have configured it this way to handle email marketing for a few of my clients, and the software keeps everything organized and separate. This might not be the best tool for small businesses, considering the price. It may be better to start out with a cheaper email marketing tool, and then if/when necessary, scale-up with a tool like Customer.io. Jasmine Reyes Marketing Manager Read full review	No answers on this topic
Pros	Ease of use, a good tool for non programmers, or not so tech savvy people. Great support, willing to help a lot, by chat, calls, or screen sharing. Fast updates, it's a newer tool, but they are coming with fixes and updates fast. Incentivized Mike Koolwijk Marketing Automation & SEO Specialist Read full review	No answers on this topic
Cons	Customer.io needs to be more known! I don't know why they don't come up as a direct competitor to Iterable and Braze. Their new Design Studio drag + drop tool could be improved with further customization. Reports aren't the strongest - I use Amplitude to do all my Customer.io reporting. Incentivized Sue Cho Head of Lifecycle Marketing Read full review	No answers on this topic
Usability	Super intuitive and easy interface to start off with. There are not a lot of guides and the documentation is helpful but not super extensive, but even if you're a little technical, you can easily figure most of the things out by yourself. Everything is super easy to start with and the platform does not overwhelm you with a lot of options, or data. Incentivized Mantra Manan Saraswat Product Manager Read full review	No answers on this topic
Support Rating	My experience with their support team has always been great. Very quick to respond, have an online chat, and are very helpful. They helped me resolve any issues I've had every time in a professional and knowledgeable manner. We've now switched to another tool, and I can't even compare the service level we get there to customer.io Incentivized Verified User Anonymous Read full review	No answers on this topic
Alternatives Considered	I have tried multiple email marketing software, including MailChimp, ConvertKit, CustomerIO, and HubSpot, but I really liked how CustomerIO solved our problem. They were all somehow solving our problem, but lacked a few things here and there. For instance, ConvertKit’s forte is newsletter emails and landing pages that it creates for you. It wasn’t a desiccated email software company. HubSpot was good, but with CustomerIO’s recent AI updates, I like it much better. Plus, support is impeccable. Incentivized AJ Ajay Jagtap Head of Growth Marketing Read full review	No answers on this topic
Return on Investment	Positive impact on the sales side. I'm not sure about the specific ROI (you have to include the designer and the time it takes to set up) but you certainly get back the investment in a few months, once you are able to scale your email marketing. Customer experience is way better by having more segmented, contextual and accurate messages sent to them. Integration is costly and it will take several days or weeks to be fully achieved. Expect to invest some money on this. Incentivized Santiago Valdés Cofounder / Marketing, Growth, Technology, Experience Read full review	No answers on this topic
ScreenShots	Customer.io Screenshots