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Databricks Data Intelligence Platform vs. Salesforce Data 360

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Databricks Data Intelligence Platform

    Score9 out of 10
    N/ADatabricks offers the Databricks Lakehouse Platform (formerly the Unified Analytics Platform), a data science platform and Apache Spark cluster manager. The Databricks Unified Data Service provides a platform for data pipelines, data lakes, and data platforms.

    $0.07

    Per DBU

    Salesforce Data 360

    Score8.5 out of 10
    N/ASalesforce Data 360 (formerly Salesforce Data Cloud, or Salesforce Genie) is a solution to put data to work for customers. It is deeply embedded in the Einstein 1 Platform, which means any external data lake or warehouse can now drive actions and workflows inside of the Salesforce CRM.

    $108,000

    per year per org

    Pricing
    Databricks Data Intelligence PlatformSalesforce Data 360
    Editions & Modules
    Standard
    $0.07
    Per DBU
    Premium
    $0.10
    Per DBU
    Enterprise
    $0.13
    Per DBU
    Data Cloud for Marketing
    $108000
    per year per org
    Offerings
    Pricing Offerings
    Databricks Data Intelligence PlatformSalesforce Data 360
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Databricks Data Intelligence PlatformSalesforce Data 360
    Considered Both Products
    Databricks
    No answer on this topic
    Salesforce
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    16 Answers
    100%
    Would buy again
    12 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    16 Answers
    100%
    Delivers good value for the price
    10 Answers
    Happy with the feature set
    94%
    Happy with the feature set
    15 Answers
    100%
    Happy with the feature set
    12 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    10 Answers
    100%
    Lived up to sales and marketing promises
    11 Answers
    Implementation went as expected
    92%
    Implementation went as expected
    12 Answers
    100%
    Implementation went as expected
    11 Answers
    Features
    Databricks Data Intelligence PlatformSalesforce Data 360
    Data Source Connection
    Comparison of Data Source Connection features of Databricks Data Intelligence Platform and Salesforce Data 360
    Feature
    Databricks Data Intelligence Platform
    -
    Ratings
    Salesforce Data 360
    8.0
    9 Ratings
    5% below category average
    Connect to traditional data sources00 Ratings8.19 Ratings
    Connecto to Big Data and NoSQL00 Ratings7.86 Ratings
    Data Transformations
    Comparison of Data Transformations features of Databricks Data Intelligence Platform and Salesforce Data 360
    Feature
    Databricks Data Intelligence Platform
    -
    Ratings
    Salesforce Data 360
    7.9
    10 Ratings
    3% below category average
    Simple transformations00 Ratings8.810 Ratings
    Complex transformations00 Ratings7.010 Ratings
    Data Modeling
    Comparison of Data Modeling features of Databricks Data Intelligence Platform and Salesforce Data 360
    Feature
    Databricks Data Intelligence Platform
    -
    Ratings
    Salesforce Data 360
    7.8
    10 Ratings
    2% below category average
    Data model creation00 Ratings8.310 Ratings
    Metadata management00 Ratings7.89 Ratings
    Business rules and workflow00 Ratings8.010 Ratings
    Collaboration00 Ratings7.710 Ratings
    Testing and debugging00 Ratings7.510 Ratings
    Data Governance
    Comparison of Data Governance features of Databricks Data Intelligence Platform and Salesforce Data 360
    Feature
    Databricks Data Intelligence Platform
    -
    Ratings
    Salesforce Data 360
    7.0
    10 Ratings
    14% below category average
    Integration with data quality tools00 Ratings7.510 Ratings
    Integration with MDM tools00 Ratings6.48 Ratings
    Best Alternatives
    Databricks Data Intelligence PlatformSalesforce Data 360
    Small Businesses
    No answers on this topic
    Skyvia
    Score10 out of 10
    Medium-sized Companies
    SAP Business Data Cloud
    Score8.6 out of 10
    IBM InfoSphere Information Server
    Score10 out of 10
    Enterprises
    SAP Business Data Cloud
    Score8.6 out of 10
    SolarWinds Task Factory
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Databricks Data Intelligence PlatformSalesforce Data 360
    Likelihood to Recommend
    9.4
    (21 ratings)
    8.2
    (12 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    6.0
    (1 ratings)
    Usability
    9.7
    (7 ratings)
    8.2
    (12 ratings)
    Support Rating
    8.7
    (2 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    8.0
    (1 ratings)
    -
    (0 ratings)
    Professional Services
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Databricks Data Intelligence PlatformSalesforce Data 360
    Likelihood to Recommend
    Databricks
    Medium to Large data throughput shops will benefit the most from Databricks Spark processing. Smaller use cases may find the barrier to entry a bit too high for casual use cases. Some of the overhead to kicking off a Spark compute job can actually lead to your workloads taking longer, but past a certain point the performance returns cannot be beat.
    Incentivized
    Read full review
    Salesforce
    Great tool for client management, sales tracking, cases studies. Using is as the source of truth for all client communication. Allowing more integration options for cc and ACH payments. Right now the options are limited and only integrate with strict processing capabilities that are not always in the businesses best interest.
    Incentivized
    Read full review
    Pros
    Databricks
    • Process raw data in One Lake (S3) env to relational tables and views
    • Share notebooks with our business analysts so that they can use the queries and generate value out of the data
    • Try out PySpark and Spark SQL queries on raw data before using them in our Spark jobs
    • Modern day ETL operations made easy using Databricks. Provide access mechanism for different set of customers
    Incentivized
    Read full review
    Salesforce
    • Allows use to bring external data into Salesforce as zero-copy
    • Is able to present data using standard Salesforce reports familiar to our users
    • Allows us to establish multiple relationships between our CRM data and the external data to contextualize the imported data.
    Incentivized
    Read full review
    Cons
    Databricks
    • Sometimes, when multiple jobs depend on each other in different environments, it is not always easy to see the full workflow in one place.
    • It is sometimes difficult to determine which job or cluster contributes more to the overall cost.
    • For beginners, cluster configuration may be a little difficult. So more recommendation in the platform can help.
    Incentivized
    Read full review
    Salesforce
    • pricing or costing visibilty, we can't estimate what would be consumption this month and suddenly we get surprised
    • CI/CD can be improved, that looks a difficult and hard
    • Also sandbox comes with many limitation so very hard to replicate production like environment to test
    Incentivized
    Read full review
    Usability
    Databricks
    Because it is an amazing platform for designing experiments and delivering a deep dive analysis that requires execution of highly complex queries, as well as it allows to share the information and insights across the company with their shared workspaces, while keeping it secured.

    in terms of graph generation and interaction it could improve their UI and UX
    Incentivized
    Read full review
    Salesforce
    Most of the daily use features, are very usr friendly, intuitive, every end user can learn how to manage and operate basic activities such as enter information, send an email, send a campaign, create an email marketing template, run a report on the renewals for the month, open and close a support case, create new account or a new contact, etc
    Incentivized
    Read full review
    Support Rating
    Databricks
    One of the best customer and technology support that I have ever experienced in my career. You pay for what you get and you get the Rolls Royce. It reminds me of the customer support of SAS in the 2000s when the tools were reaching some limits and their engineer wanted to know more about what we were doing, long before "data science" was even a name. Databricks truly embraces the partnership with their customer and help them on any given challenge.
    Read full review
    Salesforce
    No answers on this topic
    Alternatives Considered
    Databricks
    The most important differentiating factor for Databricks Lakehouse Platform from these other platforms is support for ACID transactions and the time travel feature. Also, native integration with managed MLflow is a plus. EMR, Cloudera, and Hortonworks are not as optimized when it comes to Spark Job Execution. Other platforms need to be self-managed, which is another huge hassle.
    Incentivized
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    Salesforce
    we have evaluated Snowflake, adobe rt-cdp as well. They also offer a very strong capabilities but the Data 360 is more suitable for us because of the same Salesforce ecosystem. The main key factor is without any custom code we were able to include it into our automations. And ofcourse with agentforce already in plans, we had to pick Data 360
    Incentivized
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    Return on Investment
    Databricks
    • The ability to spin up a BIG Data platform with little infrastructure overhead allows us to focus on business value not admin
    • DB has the ability to terminate/time out instances which helps manage cost.
    • The ability to quickly access typical hard to build data scenarios easily is a strength.
    Incentivized
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    Salesforce
    • Salesforce Data Cloud has a positive impact on me as a realtor because it is easy to generate reports on customer data and see what is needed to be bumped to the next level. We have to earn a certain commission by the end of the year and it makes it easy to see how close you are
    • It has a positive impact on keeping track of customers because it is nice to have it all in one place which is a nice time saver
    • I like that you can even see customer info from other agents making it nice to compare and try and pass others
    • Makes the customers journey smooth sailing because everything is in one place
    Incentivized
    Read full review
    ScreenShots