TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Oracle DaaS

    Score6.3 out of 10
    N/AOracle DaaS is a subscription-based marketing intelligence platform which leverages Oracle's 2014 acquisitions Datalogix and BlueKai. Oracle DaaS for Marketing provides anonymous multi-channel data for marketers, and Oracle DaaS for Social provides social and enterprise data.N/A

    Equativ

    Score10 out of 10
    N/AEquativ (formerly Smart AdServer) is a French ad server provider with a large international presence. Customers tend to be European media outlets.N/A
    Pricing
    Oracle DaaSEquativ
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Oracle DaaSEquativ
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Oracle DaaSEquativ
    Ad Network Integration
    Comparison of Ad Network Integration features of Oracle DaaS and Equativ
    Feature
    Oracle DaaS
    -
    Ratings
    Equativ
    8.0
    1 Ratings
    8% above category average
    Data Transfer00 Ratings8.01 Ratings
    DSP integration00 Ratings8.01 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Oracle DaaS and Equativ
    Feature
    Oracle DaaS
    -
    Ratings
    Equativ
    8.0
    1 Ratings
    2% above category average
    Ad campaign creation00 Ratings8.01 Ratings
    Ad deployment00 Ratings9.01 Ratings
    Display advertising00 Ratings7.01 Ratings
    Ad display and retargeting segmentation00 Ratings8.01 Ratings
    Sequence targeting00 Ratings8.01 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Oracle DaaS and Equativ
    Feature
    Oracle DaaS
    -
    Ratings
    Equativ
    7.5
    1 Ratings
    3% below category average
    Ad dashboards00 Ratings8.01 Ratings
    Ad performance reports00 Ratings8.01 Ratings
    Ad conversion tracking00 Ratings7.01 Ratings
    Ad attribution reporting00 Ratings8.01 Ratings
    Cross-channel ad management00 Ratings7.01 Ratings
    Ad forecasting and optimization00 Ratings7.01 Ratings
    Best Alternatives
    Oracle DaaSEquativ
    Small Businesses
    No answers on this topic
    AdRoll
    Score3.7 out of 10
    Medium-sized Companies
    HG Insights Platform
    Score9.2 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    Enterprises
    HG Insights Platform
    Score9.2 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Oracle DaaSEquativ
    Likelihood to Recommend
    6.0
    (2 ratings)
    8.0
    (1 ratings)
    User Testimonials
    Oracle DaaSEquativ
    Likelihood to Recommend
    Oracle
    As a small company, there is a bit critical to choose Daas as the plans are high and support is available but not at that much priority. A company that wants to invest in the future can go with that. As every software has it's own pros and cons using the Oracle Daas we can build the best future sales planning and DB integration with our consumers to support worldwide level code.
    Incentivized
    Read full review
    Equativ (formerly Smart AdServer)
    Smart AdServer is great for a marketing department, to track stats and clicks of their audience. It's a great way to engage the client without actually engaging them. We use it all the time to monitor where they're going, what they're interested in, and how engaging our posts are. I would say it's probably not a good idea for a smaller organization, as one social media manager could work it all out
    Incentivized
    Read full review
    Pros
    Oracle
    • Customer Service
    • Transparency
    • Connect ability
    Incentivized
    Read full review
    Equativ (formerly Smart AdServer)
    • It is easy to use, with functionality covering mobile, desktop and even tablet. I'm always on the go, so it's nice to be able to access my server from pretty much anywhere.
    • It has a wonderful intuitive user interface, every facet of this is designed and thought over, so it's easy to navigate around the program.
    • It offers a free trial so there's no real commitment if you just want to try it out, which is nice.
    Incentivized
    Read full review
    Cons
    Oracle
    • Prices and plans are higher not for mid level companies.
    • Not supported to all programming languages.
    • Need to go with more detail in user interface.
    • Provide more support to customers.
    Incentivized
    Read full review
    Equativ (formerly Smart AdServer)
    • I would like a more in-depth look at my traffic stats. I can see clicks, where my audience is going, but I'd like maybe some kind of perspective into who my audience is (18-24, adult, etc).
    • Constant updates. It's nice that they're always looking to update program, but the update can kinda get in the way of my work sometimes.
    • I'd prefer it if were a little cheaper – the free trial is nice, but getting my superiors to sign off on the cost (they're a bit old school) is a bit tough sometimes.
    Incentivized
    Read full review
    Alternatives Considered
    Oracle
    Better in every way, less modeled and more accurate audience segments
    Incentivized
    Read full review
    Equativ (formerly Smart AdServer)
    Honestly, you can use either/or. I'm all about AdServer right now because since Adobe has implemented their cloud service, they've gotten more expensive. Smart AdServer is just one cost, and it's cheaper than Adobe Cloud
    Incentivized
    Read full review
    Return on Investment
    Oracle
    • Costs are increase but production is also increase.
    • Need more UI features.
    • Better DB integration provide more support to the code.
    Incentivized
    Read full review
    Equativ (formerly Smart AdServer)
    • It's helped my organization better manage our traffic flow.
    • It's reduced the amount of work on our social media manager.
    • It's helped my organization get a better perspective on our clientele - where they're going, what they're interested in, it's been a great asset to our business.
    Incentivized
    Read full review
    ScreenShots