Love Oracle DaaS
February 09, 2017

Love Oracle DaaS

Corey Buller | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Oracle DaaS

We use Oracle DaaS segments in our advertising campaigns through our internal programmatic trading desk. The agency uses Oracle segments on a campaign by campaign basis.
  • Customer Service
  • Transparency
  • Connect ability
  • 1:1 matching to modeled ratio. Though modeling is necessary to build scale, some clients require very specific targeting that cannot be fulfilled through a modeled audience segment.
  • Neutral impact measured due to lack of online to offline measurement
  • Blue Kai
Better in every way, less modeled and more accurate audience segments
Best scenario is digital advertising campaigns where there is a specific data need like purchase based targeting or account based marketing and there is room to generate new consumers.

Worst scenario when you have a very specific set of consumers or objective to reach that would benefit from the additional users reached within the modeled portion of the data.