Overall Satisfaction with Oracle DaaS
We use Oracle DaaS segments in our advertising campaigns through our internal programmatic trading desk. The agency uses Oracle segments on a campaign by campaign basis.
- Customer Service
- Transparency
- Connect ability
- 1:1 matching to modeled ratio. Though modeling is necessary to build scale, some clients require very specific targeting that cannot be fulfilled through a modeled audience segment.
- Neutral impact measured due to lack of online to offline measurement
- Blue Kai
Better in every way, less modeled and more accurate audience segments