TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Oracle DaaS

    Score6.3 out of 10
    N/AOracle DaaS is a subscription-based marketing intelligence platform which leverages Oracle's 2014 acquisitions Datalogix and BlueKai. Oracle DaaS for Marketing provides anonymous multi-channel data for marketers, and Oracle DaaS for Social provides social and enterprise data.N/A

    Oracle Moat Measurement

    Score9 out of 10
    N/AMoat Analytics is a cross-channel analytics platform with emphasis on mobile analytics and its mobile heatmap for analyzing web engagement. The product is an independent product offering in the Oracle Data Cloud family of products since Oracle acquired Moat in 2017.N/A
    Pricing
    Oracle DaaSOracle Moat Measurement
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Oracle DaaSOracle Moat Measurement
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Best Alternatives
    Oracle DaaSOracle Moat Measurement
    Small Businesses
    No answers on this topic
    Agency Analytics
    Score8.9 out of 10
    Medium-sized Companies
    HG Insights Platform
    Score9.2 out of 10
    Supermetrics
    Score9.7 out of 10
    Enterprises
    HG Insights Platform
    Score9.2 out of 10
    TrackMaven
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Oracle DaaSOracle Moat Measurement
    Likelihood to Recommend
    6.0
    (2 ratings)
    8.3
    (2 ratings)
    User Testimonials
    Oracle DaaSOracle Moat Measurement
    Likelihood to Recommend
    Oracle
    As a small company, there is a bit critical to choose Daas as the plans are high and support is available but not at that much priority. A company that wants to invest in the future can go with that. As every software has it's own pros and cons using the Oracle Daas we can build the best future sales planning and DB integration with our consumers to support worldwide level code.
    Incentivized
    Read full review
    Oracle
    Moat is well suited to implement into digital placements that are being served through third-party ad servers (Campaign Manager, Flashtalking, etc). It holds your publishers accountable from a viewability standpoint. If you are running high dynamic or site serving placements with 1x1 or click trackers, you aren't able to measure viewability and are at the mercy of publishers providing viewability metrics.
    Incentivized
    Read full review
    Pros
    Oracle
    • Customer Service
    • Transparency
    • Connect ability
    Incentivized
    Read full review
    Oracle
    • Breaks down how well each creative has done in a campaign.
    • Allows us to see the progress of a campaign through its time live.
    • Can easily be organized to pull the data you're looking for.
    • Can export into an excel doc to then dig deeper and format and look at data outside of Moat.
    Incentivized
    Read full review
    Cons
    Oracle
    • Prices and plans are higher not for mid level companies.
    • Not supported to all programming languages.
    • Need to go with more detail in user interface.
    • Provide more support to customers.
    Incentivized
    Read full review
    Oracle
    • I’ve experienced some issues exporting reports into an Excel doc and have to manually copy and paste data with can be very time-consuming.
    • You have to manually wrap video tags with the MOAT pixel which can be a tedious process.
    • Video and display are in separate interfaces so you have to export separately and then consolidate into one report.
    Incentivized
    Read full review
    Alternatives Considered
    Oracle
    Better in every way, less modeled and more accurate audience segments
    Incentivized
    Read full review
    Oracle
    Moat gives our team more insight into how campaigns are running. They give a more detailed breakdown per creative whereas other platforms only touch upon the limited or more specific information.
    Incentivized
    Read full review
    Return on Investment
    Oracle
    • Costs are increase but production is also increase.
    • Need more UI features.
    • Better DB integration provide more support to the code.
    Incentivized
    Read full review
    Oracle
    • It has given the media and analytics team more granular metrics to measure for campaigns that may have awareness objectives and no KPIs.
    • Measuring view ability ensures that clients media dollars are being viewed by the targeted audience.
    • Moat allows you to gain metrics that can be very insightful and how users are interacting with placements, creative, etc.
    Incentivized
    Read full review
    ScreenShots