#1 most frequent
United States of America
69.7%1,221 installations of 1,752
What is Oracle Moat Measurement?
Moat Analytics is a cross-channel analytics platform with emphasis on mobile analytics and its mobile heatmap for analyzing web engagement. The product is an independent product offering in the Oracle Data Cloud family of products since Oracle acquired Moat in 2017.
Categories & Use Cases
Who Buys & Uses Oracle Moat Measurement
#2 most frequent
Canada
5.1%89 installations of 1,752
#3 most frequent
United Kingdom of Great Britain and Northern Ireland
4.2%73 installations of 1,752
MOAT Review
Pros
- Moat offers a number of granular metrics that you’re not be able to track with 3rd party ad servers.
- The interface of the platform is relatively easy to navigate and drill campaigns down to the placement level.
- Moat allows you to completely customize a report in any particular way you’d like to export.
Cons
- I’ve experienced some issues exporting reports into an Excel doc and have to manually copy and paste data with can be very time-consuming.
- You have to manually wrap video tags with the MOAT pixel which can be a tedious process.
- Video and display are in separate interfaces so you have to export separately and then consolidate into one report.
Return on Investment
- It has given the media and analytics team more granular metrics to measure for campaigns that may have awareness objectives and no KPIs.
- Measuring view ability ensures that clients media dollars are being viewed by the targeted audience.
- Moat allows you to gain metrics that can be very insightful and how users are interacting with placements, creative, etc.
Other Software Used
Campaign Manager, Google Tag Manager, Google Analytics
Moat has all the stats!
Pros
- Breaks down how well each creative has done in a campaign.
- Allows us to see the progress of a campaign through its time live.
- Can easily be organized to pull the data you're looking for.
- Can export into an excel doc to then dig deeper and format and look at data outside of Moat.
Cons
- Pull data in real time as you can only pull data from the prior day.
- Video metric would be helpful
Return on Investment
- Clients really appreciate the insight we give them on how their ads are performing.
- We are able to see the gradual progress overtime with how our ads perform.
Alternatives Considered
Google Analytics
Other Software Used
DoubleClick, Google Analytics, Sailthru
