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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Oracle DaaS

    Score6.3 out of 10
    N/AOracle DaaS is a subscription-based marketing intelligence platform which leverages Oracle's 2014 acquisitions Datalogix and BlueKai. Oracle DaaS for Marketing provides anonymous multi-channel data for marketers, and Oracle DaaS for Social provides social and enterprise data.N/A

    Piano Audience

    Score8.8 out of 10
    N/APiano DMP presents customer data as immediately available for segmentation and targeting. It combines first-, second-, and third-party data with volunteered zero-party data, allowing administrators to develop user profiles and audience segments and put the data to work across sites and multi-channel campaigns. Integrate zero-party data to ensure data reliability, transparency, and consent.N/A
    Pricing
    Oracle DaaSPiano Audience
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Oracle DaaSPiano Audience
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Best Alternatives
    Oracle DaaSPiano Audience
    Small Businesses
    No answers on this topic
    Twilio Segment
    Score8.4 out of 10
    Medium-sized Companies
    HG Insights Platform
    Score9.2 out of 10
    Treasure AI
    Score9 out of 10
    Enterprises
    HG Insights Platform
    Score9.2 out of 10
    Treasure AI
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Oracle DaaSPiano Audience
    Likelihood to Recommend
    6.0
    (2 ratings)
    8.3
    (3 ratings)
    User Testimonials
    Oracle DaaSPiano Audience
    Likelihood to Recommend
    Oracle
    As a small company, there is a bit critical to choose Daas as the plans are high and support is available but not at that much priority. A company that wants to invest in the future can go with that. As every software has it's own pros and cons using the Oracle Daas we can build the best future sales planning and DB integration with our consumers to support worldwide level code.
    Incentivized
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    Piano Software
    Depending on the user segment created, it allows us for example to use the recommendation engine pop-up feature among other alternatives, it can also take effective action for media sites, such as in-site migration promotion and member registration/campaign recommendation. According to the user access record measured by Cxense tag measurement.
    Incentivized
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    Pros
    Oracle
    • Customer Service
    • Transparency
    • Connect ability
    Incentivized
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    Piano Software
    • Provides a better understanding of customers
    • It is based on highly impressions data from online advertising channels
    Incentivized
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    Cons
    Oracle
    • Prices and plans are higher not for mid level companies.
    • Not supported to all programming languages.
    • Need to go with more detail in user interface.
    • Provide more support to customers.
    Incentivized
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    Piano Software
    • Data may be collected incorrectly.
    • Some of the derivations of user behavior may not be exact.
    Read full review
    Alternatives Considered
    Oracle
    Better in every way, less modeled and more accurate audience segments
    Incentivized
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    Piano Software
    It allows users to manage and analyze large volumes of information, The learning technology is automatic, the types of audiences can be classified. it is a very good business solution for our marketing department, The DMP acts as a true management center, we have obtained a good Simplification and unification of data
    Incentivized
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    Return on Investment
    Oracle
    • Costs are increase but production is also increase.
    • Need more UI features.
    • Better DB integration provide more support to the code.
    Incentivized
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    Piano Software
    • With the recommendation engine feature, we were able to improve the way related articles are displayed at the end of articles on media sites.
    • The CTR increased from 4-5% to 5-6%, and since it was originally a large-scale site, even a 1% improvement resulted in a large increase in PV.
    • In some cases, the pop-up feature was able to increase the number of members acquired through the campaign by approximately 15% compared to the previous campaign.
    Incentivized
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