TrustRadius: an HG Insights company

Demographics Pro vs. Pulsar RESEARCH

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Demographics Pro

    Score10 out of 10
    N/ADemographics Pro is Nielsen-style measurement for Twitter and Instagram activity from the company of the same name in Carrboro, designed to give marketers deep insight into the consumers who follow specific Twitter & Instagram accounts, post about brands, and influence other users. Working with agencies and partners, with delivery by dashboard and white-label API, the vendor states their tool's demographics have given insight to marketing professionals and social media analysts with more than…

    $500

    per month

    Pulsar RESEARCH

    Score9 out of 10
    N/APulsar RESEARCH, from Pulsar headquartered in London, includes continuous and one-off research programs integrating quantitative and qualitative methodologies, to turn audience data into strategic insight.N/A
    Pricing
    Demographics ProPulsar RESEARCH
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Demographics ProPulsar RESEARCH
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    User Ratings
    Demographics ProPulsar RESEARCH
    Likelihood to Recommend
    10.0
    (1 ratings)
    9.0
    (1 ratings)
    User Testimonials
    Demographics ProPulsar RESEARCH
    Likelihood to Recommend
    Demographics Pro
    Demographics Pro is really useful for getting nitty gritty info about audiences. Having this info to back up reasoning for working with an influencer or for developing a brand campaign is especially useful. The interface is also really easy to navigate and looks great. I can easily just screenshot and add it into my presentations.
    Incentivized
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    Pulsar
    Pulsar is well suited for delivering social listening campaign insights and reporting over a longer period of time. The information and report we create are great... eventually, but it takes a long time to feel like they have gathered enough content that we can readily use. If they were able to speed up the delivery of the data and insights that would be incredibly helpful for our teams in many instances where we have a short runway to providing insights for our clients.
    Incentivized
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    Pros
    Demographics Pro
    • location demos
    • income demos
    • brand affinity info
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    Pulsar
    • Social listening across multiple platforms
    • Identifies target audiences with easily understood data visualizations
    • Provides customizable, engaging reports with impressive quality assets
    Incentivized
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    Cons
    Demographics Pro
    • the price, it can be hard to justify the cost with some clients
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    Pulsar
    • Pulsar is awesome. However it would be great if they were able to pull data and insights across a few other social platforms that we know our targets are using.
    • Having easily accessible "Hot To" videos on platform use would have definitely helped us get off the ground faster.
    • They should do away with the need to have to use boolean information in order to access deeper dives into searches.
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    Alternatives Considered
    Demographics Pro
    Demographics Pro is able to provide much more in-depth data than Facebook or any other social platform can do natively. They are really not even comparable. Demographics Pro can provide info that I didn't even know was possible to obtain from social media audiences. The data that Facebook can provide is very very basic.
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    Pulsar
    Pulsar does an excellent job standing up to and standing out from their competition. The thing that attracted us to the platform is its ongoing platform updates and improvements. A lot of SAS platforms get people to sign up and then they don't continue to refine their platform. They don't stay ahead of the curve in delivering leading-edge solutions. Pulsar has continued to modify and expand its solutions. That's really important - especially when you are recommending platform investments for your company... that last thing you want is to talk something up and then it doesn't deliver. Pulsar definitely has delivered.
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    Return on Investment
    Demographics Pro
    • Has made it possible for us to justify campaigns with clients.
    Incentivized
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    Pulsar
    • Ease of use
    • Great data visualization options
    • Increased client engagement during reporting and presentations
    Incentivized
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    ScreenShots