The Dexi Digital Commerce Intelligence Suite, now with the capabilities of the former Mozenda web scraping tool and service, can build product data feeds to push to various marketing channels such as Google Shopping, Doubleclick, search, email, retargeting, and affiliates. The smart part is the ability to apply competitor analysis directly within the feed, to ensure that the user's campaign strategy is both more insightful and dynamic.
Mozenda became a dexi brand since the June 2020 merger, and…
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Kantar Research Services
Score8 out of 10
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Kantar Marketplace (formerly Lightspeed Research) is a market research specialist offering survey engagement software and global panel management, data on-demand, and market insights.
The Mozenda platform is well suited to some specific scenarios that may work well for your organization. It is especially helpful for basic scraping of information from simple websites. If the information you need to obtain is clearly stated on a website, then Mozenda is a simple solution to capture that data quickly and easily.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Really relevant for testing new product launches with customers. Often NPD fails to find the sweet spot of differentiation and impact (commercial or customer impact) and having the insights to test along the journey makes teams more agile and more motivated to trial new things without sinking over cost where you move from a concept to reality. Also helpful for studying different types of marketing impacts for longer-term campaigns on customer perceptions which are important measures of success beyond the commercial.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Action Items. Mozenda is broken down into a series of actions that can be performed on a page. Some actions take you to other pages. The action list, while short, provides a comprehensive set of tools for scraping just about any website (I haven't met one where it didn't work yet).
Error Handling. I've used some scraping tools that have virtually no error handling. Mozenda has great error handling; the software almost always pinpoints the exact action where the agent failed and why.
Speed. Mozenda is very fast at obtaining results. Other "bot" software can be slow and cumbersome but Mozenda plows through pages rapidly and accurately aggregates information.
XPath compatibility. One of the most powerful features of Mozenda is the integrated ability to use XPaths to get at the exact bits of information we're after on a particular website. Access to visible information is only limited by imagination.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I'm only personally experienced with UBot Studio and Scrapy. UBot Studio isn't a bad application, though it has quite a large number of bugs when compared to Mozenda. UBot touts itself as low-code, but requires a significant understanding of programming logic to use the program effectively. Using UBot, we were able to get virtually all the results we wanted, but at a much higher labor cost than Mozenda. During initial implementation of UBot, it took me a full week to develop a particularly complicated agent. Using Mozenda, I was able to recreate the same agent in 4 hours. The ROI has been remarkable, and Mozenda really is a low-code platform.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
From my position, it's having a positive impact on the people involved in planning customer-led projects - more innovation that is bolder, more confidence we are focussing on the right areas, less time trying to sign things off or dissect where things went wrong, or convincing leadership teams to keep the the testing.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
