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Great for innovation and ad testing.
May 06, 2022

Great for innovation and ad testing.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Kantar Marketplace (formerly Lightspeed Research)

The software helps conduct customer research and provides insights from data to answer core business questions and support commercial decision-making. The scope of a use case for me is in specific product areas, looking at certain parts of the store to understand the performance/feedback of a core range throughout launch or key seasonal peaks.
  • Testing of digital marketing campaigns.
  • Testing new concepts or products with customers.
  • Reviewing the performance of ads over different time periods, comparing to non-direct competitors who occupy the same space or similar target customers to get a different range of customer feedback.
  • Quantitative measurement of customer feedback from marketing campaigns.
  • Ability to test and reevaluate new product developments.
  • From my position, it's having a positive impact on the people involved in planning customer-led projects - more innovation that is bolder, more confidence we are focussing on the right areas, less time trying to sign things off or dissect where things went wrong, or convincing leadership teams to keep the the testing.

Do you think Kantar Marketplace delivers good value for the price?

Not sure

Are you happy with Kantar Marketplace's feature set?

Yes

Did Kantar Marketplace live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Kantar Marketplace go as expected?

I wasn't involved with the implementation phase

Would you buy Kantar Marketplace again?

Yes

Really relevant for testing new product launches with customers. Often NPD fails to find the sweet spot of differentiation and impact (commercial or customer impact) and having the insights to test along the journey makes teams more agile and more motivated to trial new things without sinking over cost where you move from a concept to reality. Also helpful for studying different types of marketing impacts for longer-term campaigns on customer perceptions which are important measures of success beyond the commercial.