Know your market with Kantar Market place.
August 01, 2022
Know your market with Kantar Market place.
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Kantar Marketplace
Kantar marketplace is a research-oriented marketing platform that allows its users to plan penetration strategy in a systematic and planned manner, as it gathers deep insights about the target market and the consumer and accordingly decides/plans penetration strategies across the globe.
- There studies provide brand insights in the most particular way.
- They also help in media planning & measuring their effectiveness.
- Helps in building brands.
- Payment structure needs to be improved.
- standardization is limiting as it does not allow deeper understanding.
- Services are expensive.
- Survey builder which allowed gathering deeper insights.
- Ease of use for users/clients.
- Provides platform to validate ideas.
- Better reporting/analytics technique.
- There statistical analysis helped in deeper understanding of the study conducted.
- The questions were customizable for better understanding which resulted in final decision-making.
Easy to use, better pricing, deeper understanding.
Do you think Kantar Marketplace delivers good value for the price?
Yes
Are you happy with Kantar Marketplace's feature set?
Yes
Did Kantar Marketplace live up to sales and marketing promises?
Yes
Did implementation of Kantar Marketplace go as expected?
Yes
Would you buy Kantar Marketplace again?
Yes