Swydo, by DialogTech vs. SAS 360 Plan

When talking with people in the industry (colleagues, job interviews, clients) Swydo, by DialogTech, has an outstanding reputation. I've recommended the service many times in one-off audits and to in-house marketers at clients who are still doing manual reporting. The Holy Grail was always getting data pushed to you so that you could analyze it and improve the business. Mondays are no longer reporting days. They're analysis days. We've also set up a number of online dashboards that we host on our site. We could use Swydo, by DialogTech, as well, but we think it's great that our site is the place where people retrieve their data.

Incentivized

• pulls data from multiple sources into easy-to-read reports
• Allows for customization
• Automates and sends reports

Incentivized

• Create and manage a detailed plan for a marketing campaign: when you create detailed project plans and then task and role levels, SAS Marketing Operations Management (SAS MOM) makes it easier to coordinate between projects with very little, if any, issues.
• Share, reuse and leverage existing marketing assets: Like some marketing tools, SAS MOM allows you to create and reuse assets across various channels.
• Manage project collaboration and execution: You are allowed to set up a workflow that helps move processes along without having to manage each step of the project.

Incentivized

• The interface has a bit of a learning curve.
• Because you're directly accessing an API, there is some experimentation needed to get the data that you want.

Incentivized

• It would be good to have a Storyboard feature to summarize and tie together some of the dashboard metrics.
• Missing feature: Hubspot CRM integration.

Incentivized

Swydo, by DialogTech has the most thorough metric collection, and information is collected in real-time, no delay like other platforms

Incentivized

• Improved accuracy
• Countless hours saved over years because we use it for regular and ad-hoc reporting. The regular alone is ~5 hours/week.
• Clients who haven't seen this kind of comprehensive reporting are wowed and thrilled.

Incentivized