Best In Class for Reporting; Always Recommended
June 21, 2021

Best In Class for Reporting; Always Recommended

George Bounacos | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Swydo, by DialogTech

Digital marketing's history is filled with errors, as data from Google Analytics and advertising consoles were manually tracked through spreadsheets. Sure, you could get Facebook's reporting to produce a report that stakeholders like, but how to mix in third-party ads along with Google Ads? Swydo, by DialogTech's superpower is a report writer that allows users to tap different APIs so that a digital marketing report can include data from multiple platforms. That data can then be saved as a PDF or an always-accessible online dashboard.

Pros

  • Great product that produces results people use.
  • Fantastic pricing creating a good value.
  • Outstanding customer service--fast and friendly.
  • Constant evolution with new features added all the time.

Cons

  • The interface has a bit of a learning curve.
  • Because you're directly accessing an API, there is some experimentation needed to get the data that you want.
  • SEO, social, advertising, and tech on the same report/dashboard
  • Automated reporting emailed directly to stakeholders as PDF or link.
  • Set it once and forget it
  • Improved accuracy
  • Countless hours saved over years because we use it for regular and ad-hoc reporting. The regular alone is ~5 hours/week.
  • Clients who haven't seen this kind of comprehensive reporting are wowed and thrilled.
I've never found as good a combination of value and featured data as Swydo, by DialogTech. I think that Semrush is a great tool, especially for research. And I use some of their social media templates, but the report writer is nowhere near as robust as Swydo, by DialogTech. Supermetrics also has an okay product, but is nowhere near Swydo, by DialogTech's class. Even when I'm only reporting on one platform, I find that Swydo, by DialogTech, is often a better choice than the native report.

Do you think Swydo, by DialogTech delivers good value for the price?

Yes

Are you happy with Swydo, by DialogTech's feature set?

Yes

Did Swydo, by DialogTech live up to sales and marketing promises?

Yes

Did implementation of Swydo, by DialogTech go as expected?

Yes

Would you buy Swydo, by DialogTech again?

Yes

When talking with people in the industry (colleagues, job interviews, clients) Swydo, by DialogTech, has an outstanding reputation. I've recommended the service many times in one-off audits and to in-house marketers at clients who are still doing manual reporting. The Holy Grail was always getting data pushed to you so that you could analyze it and improve the business. Mondays are no longer reporting days. They're analysis days.

We've also set up a number of online dashboards that we host on our site. We could use Swydo, by DialogTech, as well, but we think it's great that our site is the place where people retrieve their data.

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