Displayr vs. Supermetrics

Displayr is perfectly suited for any insights or data people that understand the type of analysis they want to do, but don't know R code - or just want to get to results more quickly than coding themselves. It's probably not the best learning ground, if you've never done any quantitative analysis before, but then neither are traditional tools like SPSS or Q.

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If you are looking to pull and aggregate data from multiple sources for reporting or analytics, Supermetrics is the best option for connecting those data sources into a single table. Supermetrics is less beneficial if you report on a single data source or do not need to aggregate your data into a single source.

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• The intuitive interface and menus make it easy to quickly learn Displayr and find the types of data transformation or analysis that we're looking to do.
• The support level from Displayr's team is FIRST CLASS. Where othe platforms force you to an FAQ or AI chat bot, Displayr's team will jump in first hand, into our data, or on a live call, and help us run a new type of analysis or troubleshoot a problem.
• The ability to work collaboratively, asynchronously and remotely, on the same data set and report is a really huge plus for us.
• The in-built options for multivariate analysis cover 99.9% of anything we have - or will - ever need to run.

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• Supermetrics is easy to use, the ui is helpful for creating queries.
• Supermetrics allows to run the created queries on triggers.
• Supermetrics allows to connect with different data sources like Google analytics etc .,
• Supermetrics sends alert on the failure of queries to the desired email address

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• The new "glow-up" on the interface has helped make it a bit easier on the eye, but there are some features of working in the "three pane" browser that are a bit frustrating: especially having to 'rearrange' when resizing the window to look at another app simultaneously.
• Such a small point, but being able to drag and move multiple elements in a table (eg drag two rows to the top) SIMULTANEOUSLY would help a bunch.
• I don't think we take advantage of all the visualisation capabilities in Displayr, and perhaps an AI 'recommendation' engine that sees the data I'm working with and prompts either a specific visualisation, or additional analysis option I might use, would be great.

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• Sometimes I have to refer to the website to find which metrics are what - the names aren't always the same as the platform calls them.
• No public data for LinkedIn.
• Definitely requires knowledge on how to use Google Data Studio.

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It's really quite intuitive, but the visual interface could be made a bit more easy to use (window/pane rescaling etc) and I think there could be more 'proactive prompts' to suggest features we're underutilising.

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SPSS (the last version I looked at) still requires much more underlying knowledge and coding ability to get where we want to be. That's not where we add value, so the speed and simplicity with which Displayr allows us to get the data analysis done, and move onto developing insight and delivering value is why I chose Displayr.

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Supermetrics is better because of its ease of use and it mirrors most of the metrics on ad platforms. For some similar reporting platforms, metrics are often called something slightly different or are not able to pull the same data as presented on the ad platform; Supermetrics is the closest you'll get to exact data alignment.

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• I think Displayr is quite expensive, but has the biggest impact on our P&L of any of our subscriptions, because it has unlocked our ability to deliver bigger, more complex analytic projects for clients - and hence grow our topline.
• The ability to scale the license between years has also been a god-send as our team has gone up or down to deliver the level of quant work available to us.
• There's also a bottom line efficiency driven by some of the speed of analysis that Displayr enables.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Positive! Supermetrics helped us transition into Google Data Studio as our monthly reporting system.
• Savings! We saved money by switching our reporting to Google Data Studio + Supermetrics.
• Time! We save a lot of time on our monthly reports thanks to Supermetrics.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info