TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Drawbridge (discontinued)

    Score7.6 out of 10
    N/ADrawbridge was a customer understanding and identity resolution tool, acquired by LinkedIn in 2019. Its features have been incorporated into LinkedIn Marketing Solutions, and the tool is no longer available standalone.N/A

    Lift AI

    N/AN/A98% of your website traffic is anonymous. Lift AI provides a real-time buyer intent score for all website traffic (both ID revealed and anonymous traffic), producting a score that can be used to segment high, medium and low intent traffic. This helps to drive higher conversion rates to both e-commerce purchases and pipeline through lead gen.

    $1,500

    per month 20,000 Visitors, Single Website

    Pricing
    Drawbridge (discontinued)Lift AI
    Editions & Modules
    No answers on this topic
    Essentials
    $1500
    per month 20,000 Visitors, Single Website
    Premium
    $2500
    per month 20,000 Visitors, Multi-site Option
    Unlimited
    $3500
    per month 20,000 Visitors, Multi-site Option
    Offerings
    Pricing Offerings
    Drawbridge (discontinued)Lift AI
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Best Alternatives
    Drawbridge (discontinued)Lift AI
    Small Businesses
    FullContact
    Score8 out of 10
    FullContact
    Score8 out of 10
    Medium-sized Companies
    No answers on this topic
    No answers on this topic
    Enterprises
    No answers on this topic
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Drawbridge (discontinued)Lift AI
    Likelihood to Recommend
    2.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Drawbridge (discontinued)Lift AI
    Likelihood to Recommend
    Discontinued Products
    It is well suited for small, targeted advertisements. I see this happening on a large scale and it is difficult to keep departments/groups/units separate from the individual, so incorrect, inappropriate, or just wrong recommendations are made all the time. The scale of your project I think determines whether this will be useful. A team under ~30/40 people, should work great. Larger than that and wires will be crossed, quality will plummet, and expectations will not be met.
    Incentivized
    Read full review
    Lift AI
    No answers on this topic
    Pros
    Discontinued Products
    • tracks browsing habits
    • makes personalized recommendations
    • tracks online activity
    Incentivized
    Read full review
    Lift AI
    No answers on this topic
    Cons
    Discontinued Products
    • well, it's tracking you, so that's a problem
    • IoT - connected to all smart devices
    • user interface is only for advanced users
    • can give incorrect and inappropriate links for setting
    • difficult to control broad settings
    • terrible customer support (what do you expect from LinkedIN)
    Incentivized
    Read full review
    Lift AI
    No answers on this topic
    Alternatives Considered
    Discontinued Products
    In hindsight, I wish we had picked any of the other options. Drawbridge is a letdown in cost, user ability, quality of service, and support. Though I have limited experience with the other software mentioned, they surely would not have been such a letdown - in so many areas, as Drawbridge is.
    Incentivized
    Read full review
    Lift AI
    No answers on this topic
    Return on Investment
    Discontinued Products
    • Troubleshooting
    • no ROI as too much troubleshooting goes into each project
    • did not synchronize teams' needs
    • poor user interface
    • waste of time
    Incentivized
    Read full review
    Lift AI
    No answers on this topic
    ScreenShots